Wed.Jan 28, 2015

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small.

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7 Corporate blogging blunders to avoid

Biznology

'Are your business blogging efforts actually working against you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Here are the seven of the most common blogging blunders I see… Are your business blogging efforts actually working against you? Recently, I read Elizabeth Victor’s Biznology post outlining 10 reasons why companies should have an active business blog.

Insiders

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The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

'HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. The goal of this survey was to discover which key performance indicators (KPIs) matter to your marketing solutions and how marketers can continue to improve them. .

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Why Twitter is Not Your Bae

Convince & Convert

'Image via BigStockPhoto.com. The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Integrate Social Media and Blogging from The Art of Social Media

Adobe Experience Cloud Blog

'Author: Guy Kawasaki Ideas that spread, win. ~Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

More Trending

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5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy

Hinge Marketing

'Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition. And you may look at your results and wonder why your content marketing wasn’t as successful as predicted.

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Industry Insights with Paul Greenberg Part 2

SugarCRM

'The post Industry Insights with Paul Greenberg Part 2 appeared first on Salesfusion.

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The Best Super Bowl Ads to Watch Before the Big Game

Hubspot

'Super Bowl XLIX is on the horizon. And as we get closer to the Big Game, Americans aren''t just looking forward to the football -- they''re also looking forward to seeing what the nation''s big-budget advertisers will come up with for this year''s ads. So far, the lineup looks to be a combination of newcomers, like Skittles, and veterans, like Budweiser and Dove.

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7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

LeadSquared

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. Those of you who missed it, here’s a summary of some of the questions asked during the session. You can watch the webinar recording here: View the Recording.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Create a Benchmark to Measure Content Marketing ROI

Hubspot

'According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means.

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The CMOs Blueprint for Strategy in The Age of The Customer | Forrester Report

Crafted Agency

In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue.

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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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What Is Innovation in Content Marketing? 4 Steps to Finding the Answer

Content Standard

What is innovation, from a content marketing perspective? Humans are creatures of habit. We gravitate toward the new and novel. Internet statistics back this up: People visit the same number of websites every day, usually an average of 10. But we only go back if we find fresh, hyper-relevant content every time. This tension presents a fascinating dilemma for content marketers: How do we create content that earns us the right to become a daily habit for our target consumer?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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Domestic App Use Heats Up as Global Mobile Adoption Steadies

Content Standard

The global mobile adoption rate in developed countries like the U.S. and Japan has cooled down, causing growth in the mobile app market. According to Flurry Analytics’ latest report on the domestic mobile market, overall app usage rose a whopping 76 percent in 2014. Writer Simon Khalaf says Flurry “defines app usage as a user opening an app and recording what we call a session,” and that these sessions have increased for every app store category, with Utilities, Health & Fi

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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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Engaging Healthcare Professionals at Events: Insights from HCEA

The Freeman Company

'How to cut through the clutter and connect with busy physicians and medical professionals'

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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You’ve Got Brand Ambassadors. Now What?

Convince & Convert

'Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. If you missed it, get caught up here. I chose this brand because they are a great example of organizing and communicating with a brand’s most powerful influencer relationships —authentic fans! One of the things that stands out to me when I work with clients and chat with other marketers is that organizing and making the most out of a marketi

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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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The Latest Visual Content Trends: What's Going to Be Hot in 2015 [Infographic]

Hubspot

'Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in. Whether you''re a seasoned or amateur designer, no marketer should be in the dark about the latest design trends. So what''s in store for 2015 in the creative world? Using their impressive collection of video clips, music tracks, and over 47 million images, Shutterstock created an infographic that predicts this year''s up-and-coming design trends.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40
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How to Plan for a Successful CRM Implementation

GreenRope

How to Plan for a Successful CRM Implementation. By Alessandra Ceresa. You’ve taken the first step toward success by investing in a CRM, however now it’s time to implement it. We understand that this is not always an easy feat, which is why we put together some suggestions for how to easily tackle your CRM implementation. Melissa Beyer, GreenRope’s Onboarding Specialist, gave us the following tips for how to prepare: 1.

CRM 40