Fri.Jan 13, 2017

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5 Steps to Account-based Marketing Success

ViewPoint

ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. If you fall into this category, and are looking for actionable how-tos, take a look at the account-based marketing primer just published and available now on SlideShare. The deck outlines the 5 steps you need to apply the super-targeted approach to reaching out to prospects that is ABM: Identify Targets and Target Roles.

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Expand your Offer Strategy to Increase SEM Performance

The Point

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation.

SEM 147
Insiders

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Weekend Reading: “Impossible To Ignore” by Carmen Simon

Marketing Insider Group

For the 105th episode of The Marketing Book Podcast, I interviewed Dr. Carmen Simon, author of “Impossible to Ignore: Creating Memorable Content to Influence Decisions.” Audiences forget up to 90% of what you communicate. So, how can your audience decide to act on your message if they only remember a tenth of it? How do […]. The post Weekend Reading: “Impossible To Ignore” by Carmen Simon appeared first on Marketing Insider Group.

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Adobe Experience Cloud Blog

Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Create Powerful Customer Testimonials Using Video

Vidyard

Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal.

More Trending

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Is B2B Marketing Based on Fact or Fiction?

MLT Creative

Four Tips I Learned Through Customer Discovery Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data. Too often, marketing executives believe their own institutional fiction. They spend too much time getting consensus from corporate executives to embrace […].

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#SproutChat Recap: Community 2017 Social Media Predictions

Sprout Social

Everyone likes to try and predict what’s next. Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry.

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How to Make Marketing’s Role in Guided Selling a Success

Akoonu

As technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. Marketers have focused on Buyer Persona and Journey research to create better, deeper understanding of buyers in order to create more impactful marketing programs. But taking the value of your marketing programs to the next level requires supporting more than the buying audience.

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Do You Respect Your Customers? Cultivating Customer Loyalty in 2017

Content Standard

Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When I want to get my outdoor adventure on, REI is the place I turn to. My relationship with REI is more than merely transactional, however. It’s one thing to keep going back to a brand because you like its return policy or its fast shipping.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization

ActiveDEMAND

Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. Instead of getting hung up on labels or buzzwords, it’s important to break down “personalization” and understand the similarities and differences of: segmentation, personalized messaging, and individualization.

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The Future of Healthcare Marketing at HCEA Marketing Summit 2017

The Freeman Company

Insights you won't want to miss

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7 Trends That Will Change Social Media in 2017

Hubspot

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered.

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The Power of Unsolicited Pitch Letters

Marketing Craftmanship

Over the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These brief, tailored messages – sent either by email or snail mail – have not only enabled us to maintain a consistent pipeline of clients; but more importantly, we’ve built a practice consisting of high-value companies and people that we wanted to work for.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the "productivity" umbrella. So how do you prioritize them? Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.

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How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty.

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How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. This particular research survey we are featuring today is about branded clothing gifts such as t-shirts, hats, staff uniforms, etc.

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Here’s How to Get Closer to Your Audiences with Storytelling

Kapost

Technology is reinventing and democratizing storytelling. According to one forecast , the number of global smartphone users is expected to be 2.1 billion as of the end of 2016. In other words, anyone from anywhere in the world can easily pick up a device and craft a story through video or text. As the barriers to publishing high-quality content become lower, the digital landscape is now saturated with more information than human beings have the brain spans to process.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while deciding to avoid billboards forever … Deadspin: Craven Reporters Scold BuzzFeed For Reporting News. Selected by Joe Lazauskas, editor-in-chief. Earlier this week, BuzzFeed released a 35-page dossier compiled by a person who claimed to be a British intelligence official. It reads like a bad spy novel, and claims, among other things, that Russia is blackmailing Trump through a combination of business deals and sex tapes.

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What Type of Leader Are You?

LEADership

Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways of leading. There are good leaders and bad leaders, but leadership can also be broken down into sub-categories – and some of those leadership types are better for certain situations than for others!