ViewPoint
MARCH 18, 2014
'Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO.
ANNUITAS
MARCH 18, 2014
'I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
MARCH 18, 2014
'Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already. After all 91% on consumers open email every day, according to ExactTarget via HubSpot.
Crimson Marketing
MARCH 18, 2014
'How can marketing departments leverage Big Data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyers concerns rather than waiting for the buyers to. The post 3 Ways Marketing Can Increase Revenue From Big Data appeared first on.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ViewPoint
MARCH 18, 2014
'Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Point
MARCH 18, 2014
'Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”.
Convince & Convert
MARCH 18, 2014
' 600,000 emails sent to 50,000 names and a trend has emerged. Your company is probably not unlike ours: You are trying to sell products and services to your target customers. Your solution is unique but there are many others out there with close enough replicas and their marketing can, and probably does, sound exactly the same as yours. There are many moving parts to your demand generation efforts: gathering names, building content, distributing content through as many channels as possible.
ANNUITAS
MARCH 18, 2014
'March 18, 2014 – DemandGen Report. Who Owns the Marketing Technology Stack? Article on the rise of the Marketing Technologist by Jason Stewart.
Adobe Experience Cloud Blog
MARCH 18, 2014
'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. No, not because I awaken on Tuesday facing four more long days ahead of me before the next weekend arrives. And definitely not because I party hardy on Monday nights, and wake up in a bit of a Tuesday morning daze. I hate Tuesdays because Tuesday is Spamday. It’s crazy.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Industrial Marketing Today
MARCH 18, 2014
'In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Adobe Experience Cloud Blog
MARCH 18, 2014
'Author: Frank Passantino As any marketer can tell you, the nature of commerce has dramatically changed in the last decade – in fact, it’s changed a lot in the last year. One of those changes is that customers and prospects expect more highly customized experiences of your products and services than ever before. Organizations are now tasked with tracking massive amounts of data from diverse devices—including computers, tablets, and mobile phones from an always-accessible customer base—in order t
LEADership
MARCH 18, 2014
'Every CMO today dreams of being a transformer—one who can evangelize sales and marketing within the organization and emerge as the hero. Easier said than done! Most often, the problem is because the focus is on strategy and execution but not enough on the outcome. Setting marketing objectives and sales targets is one thing, but knowing the outcome you want is entirely different.
Hubspot
MARCH 18, 2014
'Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length for example. It''s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of overall form submissions, or a smaller number of q
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
MARCH 18, 2014
We are excited to announce our new Form Calculation Widget, an amazingly powerful math engine for your forms. We've worked together with many JotForm users to find the perfect set of calculation features to make this widget easy, fun and powerful. So, if you are looking to introduce simple additi.
Hubspot
MARCH 18, 2014
'There''s an interesting double standard that has emerged with video advertisements. We loathe the commercial breaks that interrupt our regularly scheduled programs, and we despise the pre-roll ads that play unsolicited before our selected internet videos. However, Scott Reese, CEO of blurblQ, explains that when consumers have choice in viewing ads, the video completion rate is well over 80 percent.
SnapApp
MARCH 18, 2014
Publishers and organizations alike are changing the way they deliver content and engage with their audience through quizzes, polls and other interactive content initiatives. This post will be the first part in a five part series designed to help Publishers take advantage of interactive content in meeting their audience engagement and revenue generating goals.
Hubspot
MARCH 18, 2014
'This post originally appeared on The Content Strategist. To read more content like this, check out Contently''s blog. What makes readers come back for more? It’s a question publishers have been asking for centuries, and Chartbeat Lead Data Scientist Josh Schwartz may have finally cracked part of the code. Bored on Christmas, Schwartz had an epiphany: What if you tracked the time of day a reader visits a site as a predictor of retaining that reader?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
MARCH 18, 2014
Establishing Buyer Personas: The Basics. By Alessandra Ceresa. How do you plan to market your business if you don’t know who your buyers are? Smart marketers create formal buyer personas for each of their buyer personas. It may be time consuming to figure out the “type” of person who is visiting your site. but you should have a concrete idea of who buys your products or service.
Hubspot
MARCH 18, 2014
'Crowdfunding is here to stay. The shift for entrepreneurs to get ideas funded online has opened up a new market for innovation, and changed how organizations raise funds and awareness for their mission. Inspiring a community online through targeted social media, email marketing, and storytelling will be the definition of fundraising for the future -- not the telemarketing, direct mail, and billboards of yore.
Convince & Convert
MARCH 18, 2014
'Where did the color go in fashion? And what does it have to do with your Twitter profile? I like comparing things. And recently, as I was looking at a previously assembled collection of Fashion Brands , I discovered that the Twitter avatar for every single one of them had zero color. None, zilch, nada! Now, honestly I can’t tell you why fashion brands that push new colors on us every season seem to all migrate to black and white for their social media avatars.
Expert insights. Personalized for you.
224 
Let's personalize your content