Sun.Mar 25, 2012

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How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper.

Irate sports fans hijack UPS company blog

grow - Practical Marketing Solutions

Click here if you can’t see the video of the controversial UPS ad. I’m sort of a blog geek. love looking at company blogs and see their progress … or lack of it … over time. One of the blogs that has been making some nice progress is UPS , but I noticed something unusual the other day. Then I noticed one blog post about a basketball game received 482 shares and 181 comments.

Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept

Fearless Competitor

Mark your calendar for this LIVE special video briefing  on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar. It is a live, interactive video briefing. Instead of watching slides, watch people.

Video 46

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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