Sun.Mar 25, 2012

Trending Sources

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper.

Irate sports fans hijack UPS company blog

grow - Practical Marketing Solutions

Click here if you can’t see the video of the controversial UPS ad. I’m sort of a blog geek. love looking at company blogs and see their progress … or lack of it … over time. One of the blogs that has been making some nice progress is UPS , but I noticed something unusual the other day. Then I noticed one blog post about a basketball game received 482 shares and 181 comments.

Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept

Fearless Competitor

Mark your calendar for this LIVE special video briefing  on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar. It is a live, interactive video briefing. Instead of watching slides, watch people.

Video 37

Can Sales Grow Your Marketing Database? [Chart]

It's All About Revenue

by Jesse Noyes | Tweet this Marketers never stop worrying about growing the size of their contact database. marketer can produce fantastic pieces of content and run amazing events to grow their database, and yet completely miss an obvious avenue to grow their reach. What if every salesperson in your organization could be helping you grow your reach this very instant?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.

Yes, There Really Are a Lot More Pitchers Today

Paul Gillin

Sports Illustrated has a great profile of Albert Pujols in this week’s issue. It includes a line that dramatizes just how much the game has changed since the days of Ted Williams: Williams, for example, played until he was 42. He retired having played 544 night games, and faced 268 pitchers on seven teams in 11 ballparks, none west of Kansas City. Pujols has already played 1,110 night games and faced 978 pitchers on 29 teams in 34 ballparks across four time zones. Night games are more taxing than day games for a variety of reasons. The momentum has shifted to the pitchers.

Sunday Learning | The $8 billion iPod (what it really holds) – funny TED talk

Fearless Competitor

Sundays are for learning at the lead generation company   Find New Customers. In just 20 minutes or less, expand your mind. In this funny and witty talk, Rob Reid shares shocking data about the music industry and theft. He explains why copyright law is all wrong. Rob Reid is an author and a serial entrepreneur. Parts of it are made up. In just 20 minutes or less, expand your mind.

Simple Social Media Marketing Strategy


You may have talked about it, some think they already do it, but what actually is social media marketing ? As Sherlock would say, “the clues dear Watson are in the name”. Media is content that is published online and to be compelling its usually developed from a solid strategic marketing perspective and has a social component that allows it to be shared, discussed or even added to in some way.