Sun.Mar 25, 2012

Trending Sources

How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

B2B Lead Generation Blog

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Your salespeople are your biggest fans, right? If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper.

Irate sports fans hijack UPS company blog

grow - Practical Marketing Solutions

Click here if you can’t see the video of the controversial UPS ad. I’m sort of a blog geek. I love looking at company blogs and see their progress … or lack of it … over time. One of the blogs that has been making some nice progress is UPS , but I noticed something unusual the other day. What??? Advertising miscue? With 2.1 Everybody remembers the shot.

Important event this week: Create Content Like a Publisher – 7 Ways to Move Beyond Concept

Fearless Competitor

Mark your calendar for this LIVE special video briefing on Thursday, March 29th at 2:03pm ET. Looking to plan your upcoming week? I suggest you put this video briefing on your calendar. Since Content is the Fuel of Revenue today, it’s a must-see event. Please note: It’s not a webinar. It is a live, interactive video briefing. Instead of watching slides, watch people.

Video 46

Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. But the company reached out to me recently and provided a clearer explanation. Here’s the story. True enough.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Sunday Learning | The $8 billion iPod (what it really holds) – funny TED talk

Fearless Competitor

Sundays are for learning at the lead generation company Find New Customers. In just 20 minutes or less, expand your mind. In this funny and witty talk, Rob Reid shares shocking data about the music industry and theft. He explains why copyright law is all wrong. Rob Reid is an author and a serial entrepreneur. Parts of it are made up. In just 20 minutes or less, expand your mind.