Thu.Mar 22, 2012

Trending Sources

5 Critical Actions to Improve Data Quality

Fearless Competitor

For B2B marketers today, data quality is an imperative. Bad data leads to bounces, unsubscribes and possible SPAM violations. But how do you create quality data and keep it clean? Fortunately, our friends at SiriusDecisions and Netprospex are holding a webinar on Wednesday, March 28th at 11am ET, entitled “ Get Serious About Your Marketing Data.”  ”  Register here.

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website. There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. MQL to SAL: 66%.

Living by the Non-Billable Marketing Hour


Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon. For many professional services providers – including those specializing in accounting, law, engineering, architecture and consulting – tracking time is a way of life. There are two major time buckets – billable and non-billable. Trash is trash, after all. …To Marketing Treasure.

Out of Sight. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

How to Build a Better Inbound Marketing Machine – A Blueprint for Success

Modern B2B Marketing

by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media  we have taken a visual approach to this challenge.

5 Strategic Tips for Creating a Killer LinkedIn Company Page

WindMill Networking

Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control :  LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page.  The first thing you should do is define who will be the administrators of the page.  What other tips would you add? LinkedIn

The Tactics You Need to Capitalize on the Fast Pace of Social Media


News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Why is it important to be fast? According to StatCounter , the half-life of a shared link on Facebook is about 3.2 On Twitter it's even lower at 2.8 hours. zTq8y3.

The Case for Contagious Deflinching

B2B Marketing Unplugged

Let’s make one thing perfectly clear: I loathe books that tell my all problems stem from one thing and that infinite happiness is but an attitude or soft-tissue adjustment away. just can’t think I’ll be all that happy not being miserable. That’s why I was cringing when I ran out of things to read at the walk-in clinic and started working on Julien Smith’s latest, The Flinch. His thesis is pretty simple and echoes Seth Godin’s goings-on around reptilian brains, Dr. Seuss’s   Oh, the Places You’ll Go!  *. and IBM’s old marketing saw about fear, uncertainty and doubt (FUD). being safe.”.

Case 13

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. The thing is. there are kind of a lot of keywords out there. So which ones do you choose? Selecting Keywords That Don't Reflect How People Actually Search.

Additional On Site SEO Factors to Consider


(Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it. An optimized website that builds inbound links over time will be better positioned on a search engine results page and will generate more traffic over time.

URL 12

INFOGRAPHIC: SEO vs. Social Media

Client Bridge

Both search marketing and social media are essential parts of an overall marketing strategy. From MDG Advertising, here's an infographic that compares the effectiveness and ROI of search marketing versus social media. The verdict: use both for maximum effect. View Original Article


19 Email Deliverability Terms Every Marketer Should Know


Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path’s recently released Global Email Deliverability Benchmark Report, email deliverability has become increasingly more challenging. A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. In other words, only 76.5% of commercial emails sent reached recipients’ inboxes. Furthermore, email blocked and flagged as spam increased 24%. News & Notes

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Catching Up With Amanda Maksymiw of OpenView Venture Partners

Content Marketing Today

Amanda Maksymiw of OpenView Venture Partners shares her inspiration and advice on content marketing. In 2009, the Boston-based venture capital firm OpenView Venture Partners was not satisfied with its branding. Since launching OpenView Labs—the company’s content hub, featuring blogs, a podcast, videos, and more—website visits have increased by 600 percent.

Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation

Fearless Competitor

New Demand Generation Program from the lead generation company Find New Customers, uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales. Lack of qualified sales leads is the biggest problem affecting BtoB sellers today, according to research by MECLABS and others. Sales simply does not have enough qualified opportunities to work.

E-Quip Blog: Use Visual Aids That Work For, Not Against, You


Use Visual Aids That Work For, Not Against, You. PowerPoint gets blamed unfairly for much of what's wrong with most business presentations--boring, impersonal, unmemorable. The problem isn't with the software, however

Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!


Yesterday, CNNMoney published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. More direct mail?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

You Found Your Niche. Now, Craft Your Message.

Sales Lead Dynamics

In my last blog post Find Your Niche! , I offer tips on defining your business: your services, your target market, the problems you solve. You took a whack at it. It was painful. And it was time consuming. But all that research and analysis paid off. You did it. You’ve found your niche. Congratulations. Now comes the hard part. It isn’t enough just to carve out  a niche. You have to explain it.

Getting to “Who” – Why the Person You’re Writing for is the Key to Copy that Converts

Savvy B2B Marketing

When you write B2B marketing collateral, one of the most important pieces of background information is the “who.” ” Knowing who you are writing for is the secret to writing copy that converts lookers into buyers. That’s because knowing who the “who” is leads you to answer all sorts of questions that in turn lead to copy that is compelling for that person.

You Found Your Niche. Now, Craft Your Message.

Sales Lead Dynamics

In my last blog post Find Your Niche! , I offer tips on defining your business: your services, your target market, the problems you solve. You took a whack at it. It was painful. And it was time consuming. But all that research and analysis paid off. You did it. You’ve found your niche. Congratulations. Now comes the hard part. It isn’t enough just to carve out  a niche. You have to explain it.

Good Campaigns Can Evolve into Great With Optimization

Puzzle Marketer

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin. Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize. It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

You Found Your Niche. Now, Craft Your Message.

Sales Lead Dynamics

In my last blog post Find Your Niche! , I offer tips on defining your business: your services, your target market, the problems you solve. You took a whack at it. It was painful. And it was time consuming. But all that research and analysis paid off. You did it. You’ve found your niche. Congratulations. Now comes the hard part. It isn’t enough just to carve out  a niche. You have to explain it.

Managing Inside Sales Rep Productivity

Sales Prospecting Perspectives

As an in-side sales manager, driving productivity is always on my mind. What can I be doing to assist my Business Development Reps in meeting/exceeding their number? I’ve noticed in my experience that inside sales reps are often like students. They struggle with the productivity in its most simple form. Think about yourself or your peers as undergraduate college students and what your stance on productivity was. “Hey, I am awesome at English but I really can’t seem to wrap my arms around Calculus, I’ll try something different next semester.”

Basic SEO Mistakes

Client Bridge

According to Paul Gillin on the CMO Site, a lot of companies fail at the most basic level of digital marketing, search engine optimization (SEO). Here are five common SEO mistakes companies make, most of which can be rectified with small expenditures. Poor or Nonexistent Keyword Strategy SEO starts with having a list of 10-15 keywords you want to own. Focus on words customers might use to find you or problems they are trying to solve. Bad Page Titles and Meta Descriptions Page titles and descriptions play a big role in SEO. Use specifics when labeling. Include your keywords in descriptions.

Look for Jeff Ogden of Find New Customers at the BMA-NY “The Case for Thought Leadership” tonight

Fearless Competitor

Are you a B2B marketer attending “ The Case for Thought Leadership ” at the Forbes Galleries on Fifth Avenue tonight? If so, try to meet Jeff Ogden, President of the lead generation company Find New Customers there. He’s also the host of the popular B2B marketing show, Mad Marketing TV. “How will I recognize Jeff?” ” you may ask. The answer is simple.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

5 Things Small Businesses Can Learn from Knitters

Vertical Response

I know that title makes you think I’ve either lost my marbles or we’re scraping the bottom of the barrel for blog ideas. But if you read on I think you will see how this statement is actually true and how these ideas can work for your small business. recently attended a knitting convention, and yes, I am not making that up. Knitting conventions really do exist and I went to one.

5 Signs Your Message is Reaching the Wrong People


They say half of all your marketing money is wasted -- the trick is knowing which half. If you're looking only at the number of subscribers to your SMS mailings, you might be looking at the wrong half of your data. Those subscribers may have given you permission to contact them, but this doesn't mean they're active and enthusiastic recipients of your mobile marketing. Although SMS doesn't cost much more when sent to the wrong recipients, the numbers can give you a false sense of security that hurts your business. This is the first step to doing something about it. 1. Poor Code Response.


One Last Thing on Collaboration, for now…

Modern B2B Marketing

by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions.  Customers deserve that level of engagement.  If you want to increase both customer satisfaction and revenue, collaborate!