by Jason Miller Inbound marketing is a highly effective strategy, but in isolation it will fail for most companies. To be successful and maximize the impact of your inbound marketing efforts, you need to combine it with other elements in your overall marketing mix. With help from our friends over at Column Five Media  we have taken a visual approach to this challenge. The following presentation gives you a blueprint of how to build a better inbound marketing machine, and how to keep it well oiled in order to maximize your overall marketing ROI. How to Build a Better Inbound Marketing Machine. MORE >>

If I had a nickel for every time I heard about how a company’s product or solution was “better”, “faster” or “smarter” I would be an extremely rich man. These claims are pretty much made by every company out there. Of course, it is all based on their perceived advantage. The problem is, if everyone’s solution is “better”, “faster”, “smarter” how is your prospect supposed to know which ones are actually are? No sooner have you said those words, your prospect has already forgotten what you said. The Bottom Line. MORE >>

Social Media has proven to be a source of targeted high quality leads for B2C and B2B. An increasing number of marketers see lead generation as their greatest online marketing challenge. Marketers which experienced the business value of social media marketing know that social media is one of their most successful and cost effective marketing channels. Studies show that companies which relying on online lead generation are two times more profitable than those who do not. Those companies achieve an up to 62% lower costs per lead. How can you profit from this trend? Start a social media presence. MORE >>

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin. Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize. It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. MORE >>

Marketing Options International has ranked in the Top 20 B2B Marcomms Agencies,  the annual agency survey from B2B Marketing. Commenting on the results, Joel Harrison, editor at B2B Marketing said, “There may be further grief and tough times ahead for all business functions, not least marketing. But the good news is the B2B marketers have MORE >>