Tue.May 17, 2011

Trending Sources

What Comes After Lead Generation?

Digital B2B Marketing

Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change.

What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much.

Digg 40

Savvy Toolkit - Gridly Gives Your On-The-Fly Documents Consistent Look and Feel!

Savvy B2B Marketing

Have you ever had the headache of trying to create a new piece of collateral only to find out the template that you paid a designer big bucks to develop won't open in the new version of Illustrator or InDesign or you don't have the necessary font installed and it costs $149?

Do We Need Generally Accepted Marketing Principles? – by Steve Gershick

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershick of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

How to Prioritize Sales Leads Part 3 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 3 of 3. In our last post, we shared part 2 of Mac McConnell of Bluebird Strategies talking about lead scoring. In this final segment, he dives in deeper. If you missed the earlier segments: You can watch Part 2 here. You can watch Part 1 here.

5 Big Marketing Lessons From Kickstarter

It's All About Revenue

by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf?

Media 43

The 140 Conference on Long Island

Fearless Competitor

Jeff Ogden. I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. Here is the full list of speakers. Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”.

Using Game Mechanics to Increase Engagement & Participation

Sazbean

One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Find New Customers releases “7 Keys to Successful B2B Marketing”

Fearless Competitor

B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling.

Debunking Three Misunderstandings Business Executives Have About.

PWB Marketing Blog

Another 18 Awesome B2B Social Media Statistics

Social Media B2B

With the popularity of our 28 Awesome B2B Social Media Statistics post last year, we wanted to make sure we kept our readers up to date on the latest statistics coming out of various B2B social media reports and studies.

The Circle of Trust in B2B Marketing

B2B Marketing Insider

A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory. Not the fundamental skills that stand behind marketing.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

5 TIPS FOR LAUNCHING A SOCIAL SELLING INITIATIVE:

Sales Intelligence View

Many of our customers and students of the Social Selling University have asked what they should do once they decide that their sales team should leverage social media more during their sales prospecting. We have created a 5 step process that. EVALUATE WHAT YOU’RE DOING. Many people on your team probably already use LinkedIn, Twitter, blogs, etc. Take stock of how you’re currently connecting with and listening to customers, and see what seems to be working.

3 Ways to Improve the Quality of Your Sales Leads

Modern B2B Marketing

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line.

Digital Marketing Is Still Direct Marketing

Biznology

Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for?

Myth Busting on Twitter

Webbiquity

Your Twitter followers really want you to sell to them. You should only tweet your own content. To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Really? Of course not! But these are only some of the more obviously fallacious beliefs still unfortunately extant in the Twittersphere.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

INFOGRAPHIC: Brand Advocates

Client Bridge

Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. From BzzAgent, here's an infographic to help you better understand brand advocates. View Original Article

Guidelines that take the fear out of press releases

EMagine B2B Blog

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

Your Prospecting List Probably Isn't As Good As You Think

Sales Prospecting Perspectives

Those of us in the sales game with a little bit of pride should consider our time valuable. I think that’s why we hate busy work. You know, the kind of work that can be a huge time-suck but needs to get done even though it takes us away from the part of the job that we are passionate about. Although it is a necessary evil, we can get caught up in those small details which can make us far more inefficient than necessary.

Marketing to Multi-Media Multitaskers?

Marketing Craftmanship

Death of the Mono-Media Environment? A new study from Boston College’s Carroll School of Management on the impact of multi-media multitasking has some significant implications for marketers using TV or online channels.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Your Prospecting List Probably Isn't As Good You Think

Sales Prospecting Perspectives

Those of us in the sales game with a little bit of pride should consider our time valuable. I think that’s why we hate busy work. You know, the kind of work that can be a huge time-suck but needs to get done even though it takes us away from the part of the job that we are passionate about. Although it is a necessary evil, we can get caught up in those small details which can make us far more inefficient than necessary.

How to Become a B2B Lead Generation Master

Great B2B Marketing

Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. So why is lead generation such a mysterious subject to so many? Considering the stakes, it behooves you to take lead generation seriously and become a master. At Fusion Marketing Partners , we see a full range of marketing practitioners ranging from novices (grasshoppers) to masters.

B2B 2

Your Prospecting List Probably Isn't As Good A You Think

Sales Prospecting Perspectives

Those of us in the sales game with a little bit of pride should consider our time valuable. I think that’s why we hate busy work. You know, the kind of work that can be a huge time-suck but needs to get done even though it takes us away from the part of the job that we are passionate about. Although it is a necessary evil, we can get caught up in those small details which can make us far more inefficient than necessary.

Asset marketing versus auction marketing

Business Growth Development

The types of marketing strategies that businesses adopt will have both a significant long term affect on the business as well as impacting its short term gains which is why understand the difference between asset marketing and auction marketing can help you build both a short and long term plan.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Avoiding the 5 Pitfalls of Free Content

Hubspot

John Jantsch of Duct Tape Marketing wrote an interesting article last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers.

Asset marketing versus auction marketing

Business Growth Development

The types of marketing strategies that businesses adopt will have both a significant long term affect on the business as well as impacting its short term gains which is why understand the difference between asset marketing and auction marketing can help you build both a short and long term plan.

PPC 1

Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude

Hubspot

At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated. But for inbound marketers specifically, that "Get [Stuff] Done" mentality is particularly important. Why's that," you say? I'm glad you asked.