Sun.Aug 14, 2011

Trending Sources

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

For Small Business, Social Media is Word-of-Mouth Struck by Lightning

Blue Focus Marketing

“Demystifying social media for small business&#. This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business.  In part 2, we will talk to several experts for advice on how to leverage social media.). Successful small businesses have always focused on people – serving customers, making connections and going that extra mile. 

The evolution of social media power and influence

grow - Practical Marketing Solutions

I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil. thought his questions were especially good and wanted to share this content with you: Galileu: How do you view the rankings and people’s influence score published on the Internet (such as Klout or Peer Index)? What are the main consequences of this process?

[Chart] Expected Versus Unexpected Email Marketing

It's All About Revenue

by Egan Cheung | Tweet this Benchmarking is a tool we should all use for understanding how and where  we can improve.  We most often think of benchmarking ourselves against others in our own industry; but, with metrics as ubiquitous as email marketing performance it often makes sense to compare email intentions. Do you want the weekly chart delivered straight to your inbox? Sign up here. Facebook.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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What’s the ROI of [put tactic here]!

MI6 Marketing Agency

It’s the Wrong Question to Ask. hear this question often, see tons of charts on the topic and read about it gosh at least once of month. Marketing Return on Investment is important and it’s been a tough nut to crack. Since 1880 the marketing ROI question has existed. This is when Department Store mogul John Wanamaker said that he knew half his ad budget was wasted, but he didn.t know which half.

Grow your list by text


Today I discovered that you can grow your Constant Contact list by text. Log in to your Constant Contact account, under Contacts, choose “Grow My List.” ” Contacts can send a text to join your list. Handy at events, showcases, parade, and tours…  when you are giving a seminar, or at a party! Try it! You can sign up for Bungalo’s Newsletter – the Bungalo Advisor — via text. Just text GROWTH to 22828 to get started. Filed under: tips and ideas. tips and ideas

Our Favourite Posts, Week of August 8th

MI6 Marketing Agency

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. Buidling Relationships, Not Links.