Tue.Apr 29, 2014

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Keeping Poor Performers Beyond Their Expiration Date?

ViewPoint

'It''s a Problem for Sales and Marketing! “Weed the garden,” I said to the company president. “You have people who haven’t made quota in over a year and you’ve kept them employed, listened to their excuses, and accepted an inflated pipeline. Each week they knock themselves out telling you about everyone they spoke with and how the future will be better, but they give you little or no sales.” Non-producing salespeople drain cash and precious support resources,

B2B Sales 235
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Change of Seasons –Might be Time to Change your Process Too

ANNUITAS

'Spring – what a beautiful time of the year. A glimpse of warmer weather to come. Beautiful days. Life is good. Everyone needs change. Change is good. Change builds character. Change can also be painful. Is your marketing organization ready for a change? Take a look at five ways to make a change in your Demand Process to drive better results: 1.

Process 142
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The Dark Future of Native Advertising

Digital B2B Marketing

'Native advertising, and specifically native publishing programs, will struggle in the future. It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content. It comes down to a marketplace issue that, over time, will be a thorn in the side of native publishing.

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Four Models Every Marketer Should Master

Vision Edge Marketing

'We know–models can be intimidating. But as the need to add analytics and science to our work continues to increase, models have become one of the primary vehicles every marketer needs to know how to develop and leverage. If you’ve already dived into the deep end on models, congratulations. On the other hand, if you’re just dipping your toe into the water, have no fear, because while there may be a bit of a current, it is time to venture forth.

Planning 128
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Predictive Analytics: The Next Piece of the Social Puzzle

Adobe Experience Cloud Blog

'Author: Eileen Bernardo If there’s any constant in social media, it’s constant evolution. That means that to stay relevant and effective, marketers need to stay on their toes. Take, for example, Facebook’s recent decision to shift its feed algorithm to focus on actual audience engagement, or Google’s recent updates to its search algorithm, or the popularity of new social platforms like SnapChat, Instagram, and Vine.

Analytics 105

More Trending

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Spring Clean Your Top 5 Social Media Channels

LEADership

'ACE Your Social Strategy for Effective B2B Lead Generation. Let’s face it; unless you’re someone who is plagued by OCD, nobody really likes to take on spring cleaning tasks. The reality is, there are undeniable benefits of de-cluttering and getting the job done well. The same is true in the world of business, particularly when it comes to B2B lead generation.

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How Smart Marketers Are Sabotaging Their Calls-to-Action

Hubspot

'We''ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. All important stuff, to be sure. But what about the people who have fixed all the common CTA errors? (You can find the errors in this SlideShare if you want to check yourself.). There are other, less-talked-about ways you may be hurting the success of your CTAs -- and by extension, your lead gen.

RFP 59
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What Content Marketers Can Learn From Marathon Runners

SnapApp

Runners from all corners of the world descended into Boston for the 118th running of the Boston Marathon this past week. Living and working here makes it hard to escape the excitement that electrifies the city every Patriots Day. Even more impressive and motivating are the stories displaying the intense training regimen these athletes follow to complete the exhaustive 26.2 mile journey.

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Your Anti-Social CEO Is Hurting Your Brand [New Data]

Hubspot

'Everyone''s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Yesterday a colleague told me only 1 in 5 CEOs have a social media account. [Tweet This Stat]. "Really?" I thought. "Hello, it''s 2014!" But then I Googled it. Sad, but true. Not only that, only 50% of CEOs have a personal bio on their website.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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How Marketers Ruin Infographics (and How to Save Yours)

Hubspot

'For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic. Trying to get inbound links? Create an infographic. It''s like that analogy: When all you''ve got is a hammer, everything starts to look like a nail. Marketers are churning out infographics left and right to capture people''s attention in our increasingly visual and busy world.

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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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Pinterest Guided Search Changes How We Discover Content, and It's Awesome

Hubspot

'For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. "Cheap charcoal grill" returned results for cheap charcoal grills. But when you had a really vague idea of what you were looking for, results were often poor.

Content 54
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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You must live tweet live events

Biznology

'I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you! I am not saying you shouldn’t hire a professional team for posterity, the Annual Reports, and your organization’s archive; but why are you time-delaying your fundraisers, events, conferences, gatherings, jamborees, and rally by hours, days, and weeks when you have all the cheap-and-accessibl

Cable 176
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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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25 Ways to Create Shareable Content

Convince & Convert

'The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years later. Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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3 Ways to Ensure Your Social Promotions Follow the Law

Convince & Convert

'Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. The Federal Trade Commission recently completed an investigation into a Pinterest-based contest conducted by fashion brand Cole Haan.

Promotion 166
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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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How Online Schools Are Using Blogging to Attract Prospective Students

Hubspot

'Online education has grown consistently in the U.S. according to The Sloan Consortium''s 2013 Survey of Online Learning Report -- a yearly study on the growth of online education. With the nature of these schools being to enroll students in online courses, having a clear online marketing strategy is an obvious need to attract prospective students. Many of these online schools have established an engaged social network on Facebook and LinkedIn, while others have adopted a content strategy to ans

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own.

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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40
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3 Tips for Hiring People Who Care

GreenRope

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40