Fri.Nov 18, 2011

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Content Marketing that Speaks to the Old Brain

Writing on the Web

You get better results with your  content marketing  when you speak to the “ old brain ,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. want to share an excerpt of a story by  Patrick Renvoisé , from his book  Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Please HELP.”

How Science is Changing Sales As We Know It

Sales Intelligence View

Too many sales managers are trying to build their business by using methods that have been outdated for a decade. Imagine going to a doctor that is still practicing medical advice from 1990? Sure they can give some insights and may even be able to help you with whatever is troubling you but their ability to make an impact on your health is determined on old information. Wouldn’t you rather have a doctor that is up to speed on the latest medicines, research and technology? You don’t have to answer that.). Science of Selling. Neuroscience and buying decisions. Prospecting Sales 2.0

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The Role of a Social Media Communicator During a Crisis: A conversation with @Chrisbrogan

Ad Your Comment Here

Chris Brogan brought up a good question on his blog earlier today – using myself and our SU social media team as an example.  ”What’s the role of a social media communications team during a crisis situation like alleged sex abuse scandals? One role I played was to make sure my team had direction in terms of how we should be moving forward as the day progressed. Cheers, Kate.

What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now. Online, Online, strategically, on LinkedIn, Facebook,  Twitter and more. 5,000? 50,000? Engage them.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Savvy Week in Review: November 18th

Savvy B2B Marketing

Is it really Thanksgiving NEXT WEEK?!?!? For all our U.S. readers, turkey day is nearly upon us. That's right, the holiday season is revving into full gear. In addition to our families, friends, health, and being gainfully employed, the Savvy Sisters are grateful for all the fabulous bloggers who serve up insights, revelations, insider tips, and a few laughs. each week of the year. Here are this week's top picks from our meanderings around the blogosphere. Enjoy! Quick Tips to Make Your Content Live Longer by @jchernov via @Junta42. Loved this reality check. How sane is that? Blog on!

Laugh and Learn with Find New Customers | Beer

Fearless Competitor

In our weekly B2B marketing show, Jeff Ogden, President of Find New Customers (and host of Mad Marketing TV) shares a key marketing lesson in a fun and engaging video. In this episode, he laments boring, repetitive advertising and shows how one company does it differently. We hope you enjoy it and tune in next Friday for a brand new show. by Act-On Software  and hosted by me.

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. 11 Reasons Your LinkedIn Company Page Sucks. 1.

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How to Write SEO Friendly Blog Posts with These 13 Questions

Sazbean

The Google Panda update ranks websites that publish crappy content lower than sites that offer detailed, meaningful content. That’s good news for you because you want to create content that makes the web better, right ? But how do you create that kind of content? Well, over at Google, Amit Singhal suggests that you think like a Google engineer. So in that spirit, I’ve come up with 13 questions that are designed to help you do that so you can create quality articles that your readers and search engines love. Question #1: Is what you wrote original? News & Notes

Everything Marketers Need to Know About Google's Panda Updates

Hubspot

We all learned a lot after this year's Google Panda updates. Some site owners felt vindicated by finally seeing their efforts at legitimate SEO paying off. Others were punished severely in the SERPs for grey and black hat tactics. So what's the glass half full perspective on all of this? Well, Google Panda is kind of forcing site owners and managers to be, well, good marketers. Power to the people!

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Infographic of the week: Link Building with social media outposts

Ad Your Comment Here

This one comes to us from HUA Marketing by way of Social Times : “In part, link building is very important for internet marketing efforts because search engines are finding superior ways to determine the quality of each link. It’s important for businesses who leverage search to maintain their  quality links , and the following infographics give you a few tips. ” Related articles.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

25 Jaw-Dropping Marketing Automation Stats [Data]

Hubspot

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. See if your business can identify with any of these jaw-dropping marketing automation stats. The Marketing Automation Industry. 1.) Source: Raab Associates) Tweet This! 2.)

Why SEO Is About More Than Just Keywords

Tomorrow People

SEO: Much more than just keywords. SEO is now a well known aspect of marketing. The rise and rise of search engines and the growth of the internet mean that companies are keen to get in on the act. But while SEO is well recognised as a valuable source of revenue and reputation, a lot of business-owners and marketers still overlook the all-important detail in achieving results from SEO marketing. This means that too many companies are still missing out on the potential benefits - and could actually be undermining their search engine ranking. So what is the right mindset for making more from SEO?

Social Media for Business – Establishing Effective Structure

WindMill Networking

With the explosion of high speed internet and the social media scene, businesses that aren’t getting in will most certainly be put out. It is important to exhaust all possible resources – especially free ones – in order to expand a business, connect with customers, and be more productive. Focus is Paramount. There’s no need to have multiple accounts on every social media network.

Book Review: “Successful Selling” by Matt Heinz

It's All About Revenue

by Chad Horenfeldt | Tweet this As someone who engages daily with b2b marketers looking to drive alignment between sales and marketing , there are plenty of books, podcasts and blogs out there full of platitudes but short on practical advice. That’s why Matt Heinz’s Successful Selling: How to Attract, Manage, Close and Keep More Business in a Buyer-Centric World stands out. Matt Heinz.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Marketing Vendor Selection: Trends You'll Need to Support

Customer Experience Matrix

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. But it's still worth taking a guess at what looks likely. Here are some trends I expect will be important. Social Media. The first wave of marketing automation features for social media is now several years old. The second wave is just starting. Mobile. Video. Benchmarks. Testing.

Mr. Executive: What Are You Really Saying About Internet Marketing?

Biznology

Image by Getty Images via @daylife. Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What What I find fascinating is the resistance that many VPs, EVPs and C-level types put up with regard to them actually learning something about the Internet space. Typical responses when talking about their own level of education in this mission critical space include. I don’t have the time. I don’t need to know it since I have people to do that for us. How much or how little?

Friday Wrap-Up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! Top findings from the Marketo Email Marketing Benchmark Earlier this week, we partnered with DemandGen

The Best Formats Are Invisible

B2B Memes

MUD day 18: It’s a new dawn and I’ve awakened with my usual optimism and generosity of spirit restored. Today I see things a bit differently. Magazines aren’t dying , they’re simply transmigrating. You see, the soul of a magazine is not to be found in its format. LIke every other kind of communication, a magazine is expression, transported in a vehicle. If you pay undue attention to the vehicle, the format, you’ll miss the important thing being expressed. When new-media thinkers talk about transparency, they’re usually thinking about ethics.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Find New Customers Fan of the Month – Arthur Germain

Fearless Competitor

B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island. He can be reached at agermain at gocsg.com. He is also on Twitter at @arthurgermain. Why don’t you follow him? Arthur is a great guy and loyal fan of Find New Customers and our weekly B2B marketing show, Laugh and Learn featuring @fearlesscomp. Thanks for your support, Arthur. We really appreciate it.

The B2B Marketing Roundup: Week of November 14th - 18th | Marketri

Marketri

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10 Dos and Don'ts of A/B Testing

Hubspot

When was the last time you tested some part of your marketing? If it takes a bit of thought, you're probably not doing it enough. The problem with that is, even just a minor test can go a long way, improving traffic, leads, and even sales if done right. And if you're not taking advantage of some simple A/B testing tactics , you could be missing out on some major marketing improvements.

How to Make Sure Your Lead Management Strategy is Kick Arse!

Modern B2B Marketing

by Maria Pergolino Every game requires strategy…and managing leads is no different. It is not enough for a company to want to increase leads. To be successful, a brand’s leaders must develop a comprehensive plan to win more sales. In other words, businesses need a lead management strategy that kicks arse! At its most basic level, lead management is a game with winners and losers.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

3 Tips For Teleprospecting During The Holiday Season

Sales Prospecting Perspectives

Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib. This holiday season brings more than just slashed prices on TV’s and parents scrambling for “Tickle Me Elmos” (do they even still exist?). What it also grants us workin’ folks are a few shortened weeks. Now I love the holiday season as much as the next person but from an inside sales perspective it means that due to days off we have less time to reach our goals. You may just get enough interest to get you through the month. How do you approach this?

Content Marketing Starts With Your Brand

The Effective Marketer

Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. You get an agency, brainstorm cute pictures, logos, and tag lines, come up with the visual guidelines, and move on. Every now and then you refer back to those branding guidelines that tell you the correct position for your logo and the approved color scheme. Fast forward to today. You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. You are creating content. Where is your brand now? It Starts With the Brand.

INFOGRAPHIC: Email Marketing Checklist

Client Bridge

From Pure 360, here's an infographic checklist for email marketing campaigns. View Original Article

Social Media Measurement and Analysis: What Metrics to Track and Why

SnapApp

There are many components to an effective social media marketing campaign--conveying your message,?targeting?your targeting?your your audience, reaching new customers and more. How do you know if your social media efforts are getting the results you want? Tracking Your Social Media Campaign. Anytime you distribute content across your network of social media sites, track it's progress.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Flyer Printing: Highly Targeted Marketing

Business Growth Development

When looking at promotional options, flyer printing may not be high on the list. However, compared to many other strategies, such as placing adverts or direct mail, flyers are an extremely cost-effective and successful marketing tactic. Flyers are a brilliant way of balancing the amount you spend on marketing with the custom accrued from the campaign. Why is this? Marketing