Too many sales managers are trying to build their business by using methods that have been outdated for a decade. Imagine going to a doctor that is still practicing medical advice from 1990? Sure they can give some insights and may even be able to help you with whatever is troubling you but their ability to make an impact on your health is determined on old information. Wouldn’t you rather have a doctor that is up to speed on the latest medicines, research and technology? You don’t have to answer that.). Science of Selling. By mimicking customer behavior, 78.8% of the time. MORE >>

From Pure 360, here's an infographic checklist for email marketing campaigns. View Original Article MORE >>

We all learned a lot after this year's Google Panda updates. Some site owners felt vindicated by finally seeing their efforts at legitimate SEO paying off. Others were punished severely in the SERPs for grey and black hat tactics. While some of the vanquished were marketing professionals deeply entrenched in the ins and outs of SEO , unfortunately, many of them were people who turned their site over to an agency for management, or people who just plain didn't know any better. So what's the glass half full perspective on all of this? February, 2011: Panda Cracks Down on Content Farms. MORE >>

SEO: Much more than just keywords. SEO is now a well known aspect of marketing. The rise and rise of search engines and the growth of the internet mean that companies are keen to get in on the act. But while SEO is well recognised as a valuable source of revenue and reputation, a lot of business-owners and marketers still overlook the all-important detail in achieving results from SEO marketing. This means that too many companies are still missing out on the potential benefits - and could actually be undermining their search engine ranking. So what is the right mindset for making more from SEO? MORE >>

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now. Online, Online, strategically, on LinkedIn, Facebook,  Twitter and more. Now , when the product idea is just a seedling in your brain and soul. Now , when the client tells you about the inkling of a  community initiative that you know may need support in the future. 5,000? 50,000? Engage them. MORE >>