Marketing Insider Group
JUNE 19, 2014
'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world.
KoMarketing Associates
JUNE 19, 2014
'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
JUNE 19, 2014
'Email deliverability for marketers is a hot topic. Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges.
Biznology
JUNE 19, 2014
'Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
JUNE 19, 2014
'With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LEADership
JUNE 19, 2014
'If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million.
SugarCRM
JUNE 19, 2014
'The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Leading Results Rambings
JUNE 19, 2014
'Once in a while I see a blog from someone who I like and respect, but that is SO TOTALLY WRONG, that I have to comment on it. This is one of those posts. Scott Yates – an entrepreneur and writer I respect – recently posted on the Marketo blog this post on Amy Adams and why you must post blog articles that you may hate. Scott summarizes his point this way “… the short version of how this relates to content marketing is simply this: You can''t treat your business blog like
The ROI Guy
JUNE 19, 2014
'Sales cycles are taking longer than ever, lengthening by 24% over the past two years, this according to research by SiriusDecisions. Just two years ago, the average sales cycle was 6.4 months, but deals are now taking much longer to close, extending to just over 8 months. Why the longer sales cycle? First, buyers have changed, now more skeptical and frugal, a condition we have term Frugalnomics.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JUNE 19, 2014
'Whether you''re just getting started with content marketing or you have an army of copywriters churning it out like Santa''s elves on Christmas Eve, there is one rule that all marketers need to keep in mind: We are writing for humans. The reason we put our resources into creating content is to grow our business. We want to generate more leads and turn those leads into paying customers, right?
Hinge Marketing
JUNE 19, 2014
'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces that have been published so far this month. New Research Report: How Experts Build Their Brand. By: Lee Frederiksen, Hinge Marketing. What tools and techniques do experts use to build their brand? Our most recent study of Visible Experts researched just that.
Hubspot
JUNE 19, 2014
'Marketers. we''re always looking for ways to make our metrics skyrocket up and to the right. We love our tips, tricks, hacks, "insider" secrets, and yes, we even love our performance-enhancing drugs ( sips coffee). Where were we? Right. it seems we''re all so obsessed with improving and optimizing and driving results, that we''re sometimes tempted to break the rules.
Vidyard
JUNE 19, 2014
From the weird voiceover to the cheesy stock photography spliced in to keep things interesting, some B2B videos are, admittedly, a total snoozefest. B2B videos have earned a reputation for being lame and too long, but that doesn’t mean yours has to be! In a valiant quest to prove that B2B doesn’t have to be boring, today we’re looking at six brands doing awesome things with video marketing and the content takeaways.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JUNE 19, 2014
'I''m a marketing manager -- that means I love and have expertise in marketing, but rarely get to actually do it myself. But last month, my social media manager moved into a new role, leaving the duty of running all of our social accounts unclaimed. In the meantime, many of the duties have been distributed across the rest of the team, including me. It''s been difficult and enlightening and fun all at the same time.
LEADership
JUNE 19, 2014
'If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million.
Brandfolder
JUNE 19, 2014
On Fridays we like to feature a great, creative, or interesting Brandfolder. This week, we’re highlighting the [HealthONE Brandfolder]([link] HealthONE is the largest healthcare system in the metro Denver area with more.
Hubspot
JUNE 19, 2014
'Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Crimson Marketing
JUNE 19, 2014
'If moving a prospect to a sale takes 10 steps, buyers are already on step seven before they even come in contact with your company. That’s a serious game-changer for. The post 6 Steps to Drive Inbound Leads with Marketing Technology appeared first on.
Expert insights. Personalized for you.
193 
Let's personalize your content