Tue.Jul 05, 2011

article thumbnail

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John Agno published this review of personality types in his newsletter.

Digg 148
article thumbnail

Does the Internet allow more differentiation?

Biznology

Image by elvinj via Flickr. If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

So what’s a QR code, and why should you care?

EMagine B2B Blog

You’ve probably noticed that term – QR codes – cropping up in the headlines you scan every day. If you’re not (yet) a smart-phone user, you may have scratched your head and said, “Hmmm… I probably should find out what those are for, one of these days.” Well, wonder no longer. The QR stands for [.].

Traffic 79
article thumbnail

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

10 Terrific New Twitter Infographics in 2011

Hubspot

In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks. From usage statistics to Twitter marketing tips , these new Twitter infographics are sure to stimulate the nerdy designer in you!

Twitter 57

More Trending

article thumbnail

Facebook Conversations Do NOT Lead to More Views [New Data]

Hubspot

For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. In my study to understand the effects of "engaging in the conversation" in social media, Facebook was one of the places where I actually thought "conversation" resulted in better reach-building and marketing effects. But I was wrong. I looked at two variables available only though Facebook insights (data you can only get when you're the admin of a page): Impressions-per-post and feedba

article thumbnail

Infographic: Content Marketing Optimization

The ROI Guy

Did you know that: Over 26% of total marketing budgets is spent annually on content marketing creation and distribution, and investments are growing However , content marketing is perceived as ineffective by 41% of marketers Why the crisis in confidence? Is it that today's buyer has changed: more empowered, skeptical and frugal than ever before? Is it the proliferation of channels and the lack of benchmarks / performance measures?

article thumbnail

How to Master Twitter for Business in 2011 [Free Ebook!]

Hubspot

Who knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Twitter can have a number of business benefits , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Businesses of all sizes in various industries are discovering the power of tweeting as a way to achieve their business goals, but if you're just starting

Twitter 47
article thumbnail

WiO Connects TV to Mobile, Makes TV Ads Interactive

readwrite

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves. Through a mobile app running on customers’ phones, marketers can offer a variety of follow-up actions to the TV viewer, including coupons, reminders, contact info and more.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

3 Steps to Better Ecommerce Targeting and Remarketing

Hubspot

For many eCommerce companies with large inventory offerings (especially ones that are very diverse), one of the persistent problems in remarketing is, first, the ability to effectively identify behavioral purchasing patterns in site visitors. Second, it's utilizing that in an effective lead nurturing campaign to create recurring purchase behavior. Here is a simple, 3-step strategy you can implement to take advantage of best practices of inbound marketing for eCommerce and remarketing: Step 1: Cr

article thumbnail

Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing

Adobe Experience Cloud Blog

by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. That said, I have seen many, many surveys (occasionally even from Marketo) that didn’t follow best practices.

article thumbnail

How to Kickstart Your Mobile Marketing [Marketing Cast]

Hubspot

With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. So how do you kickstart your mobile marketing program ? In today’s episode of the Weekly Marketing Cast , we address exactly this question: Optimize Your Site for Mobile. The first step you need to take in order to kickstart your mobile marketing program is to optimize your website for mobile.

article thumbnail

The 3-Month Plan for Using Whitepapers to Generate Leads

Hubspot

In session six of the Lead Generation Quick-Start Series , Henry Bruce , president of the Rock Annand Group , says that in order to convert more leads into deals, you need to focus on lead quality over quantity. To do that, you need to demonstrate thought leadership, or a commitment to the target audience. So you have your product, service, idea, etc., right?

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.