by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Is your marketing team respected in the organization for generating new sales-ready leads and building pipeline?  If not, you are Revenude. Consistency matters. MORE >>

For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. In my study to understand the effects of "engaging in the conversation" in social media, Facebook was one of the places where I actually thought "conversation" resulted in better reach-building and marketing effects. But I was wrong. looked at two variables available only though Facebook insights (data you can only get when you're the admin of a page): Impressions-per-post and feedback percentage per post. But all I found was a weak, negative correlation. Connect with HubSpot MORE >>

Image by elvinj via Flickr. If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet changes the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on. MORE >>

A tiny minority of people seem think I’m guilty of self-promotion. Are they right? Maybe they are. want to know what you think. hope you don’t feel this way, as our mantra is “Always Be Helping&# (without asking anything in return.). good example of the way we aim to work is Wendy Marx of Marx Communications. talked with Wendy, who has said she wanted to learn about my company. said “Wendy, you can learn about my company anytime. want to learn about how I might help you.&# We talked about her company. Wendy became a supporter. What do you think? MORE >>

When I first stepped into the cold calling world years ago there were few tools at our disposal to find my target prospect. Very rarely did we have an actual name to work with to at least get a foot in the door, which generally meant you were forced to have to ask for a department. As a result, the average assistant/gate keeper could see you coming from a mile away and soon you found yourself getting routed to a vendor-line voicemail. Guess what? Those folks rarely, if ever, call you back. It certainly wasn’t an exact science back in those days. It starts with a finding a good title. MORE >>