Tue.Jul 05, 2011

Trending Sources

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. The population is evenly divided between thinkers and feelers. Both process information carefully. Digg this!

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue? Here are 5 ways to avoid being in the revenude: 1. Align marketing spend and campaigns to closed deals. Close the loop and tie the two together. 2. Take action. 

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt. Gartner’s forecasts are up significantly from estimates earlier in the year, when 5.6 % growth for 2011 was the prediction, despite the disaster and perceived pause in the global recovery. This has led to a snapback in hardware spending in both 2010 (12.1% 419 11.7 846 6.6

10 Terrific New Twitter Infographics in 2011

Hubspot

In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks. The Who, Why, and How of Twitter" by The Next Web. 2. How to Use Twitter" by Party Aficionado. 3. Connect with HubSpot

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Does the Internet allow more differentiation?

Biznology

Image by elvinj via Flickr. If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do, every kind of advertising is based on some kind of marketing message--most about differentiation.

A quick look at MS365, Kyoo and Triberr

grow - Practical Marketing Solutions

I rarely do tech reviews but I wanted to provide my experiences with three recent test drives, Microsoft 365, Kyoo and the controversial new Triberr application. Microsoft 365. have really been looking forward to this cloud-based office productivity application. It’s worth the price of admission just for that.  Hey, I can act like a big company now. Dude.  I AM the administrator. Triberr.

Buzz 12

3 B2B Content Marketing Techniques that Work

Social Media B2B

B2B content strategy is a part of our overall marketing strategy. Since our company is a marketplace, we rely on customers to make their own informed decisions. Our content provides compelling information to customers and prospects and drives them to our site to learn more about us. Here are three content marketing techniques that have worked for us. 1. Informational eBooks. It seems that everyone and their mom is producing ebooks these days. However, not all ebooks are equal. Many of the ones I come across lack substance and personality. They are sales tools under a pseudo-informational guise.

So what’s a QR code, and why should you care?

EMagine B2B Blog

You’ve probably noticed that term – QR codes – cropping up in the headlines you scan every day.  If you’re not (yet) a smart-phone user, you may have scratched your head and said, “Hmmm… I probably should find out what those are for, one of these days.” Well, wonder no longer.  The QR stands for [.]. B2B Web Strategy Driving Traffic

B2B 12

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

The Artificial Difference Between Community and Customer Service

Conversionation

I just received the daily newsletter of SmartBrief and read a short blog post mentioned in it and written by Richard Millington. The post is about the differences between a “genuine community and a customer service channel” and the need to distinguish between both. Richard indeed argues that each is unique since “a genuine community [.].

4 Things Triberr Reminded Me about Twitter

WindMill Networking

When I taught my first Twitter workshops back in 2009, I mentioned one of the many reasons why I was bullish from the start about using HootSuite as a Twitter client: It gave you the ability to seamlessly import RSS feeds. However, I cautioned, unless you can vouch that the content is always from a trusted authority, on-topic and not overly-broadcasted , beware of automating your tweets. Thank you.

Wanna win a free business book?

Fearless Competitor

Launch: How to Quickly Propel Your Business Beyond the Competition. is the new book by Michael L. Stelzner and you can own it for free. Launch. Why do you want this book? As one of a select few bloggers invited to review this book, they sent us free copy to give away. But if you’re looking for a better way to reach the business heights you’ve only dreamed of, start reading Launch.

Attention Businesses: Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Does your website make a good impression? Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect’s “first impression”. You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online. searches. And Yahoo?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Gourmet Living: Your Life’s Pizza

Your Sales Management Guru

Gourmet Living:  Your Life’s Pizza. Ahh summer is here, the fourth of July was celebrated with parades, fireworks and many family and community get together’s.  I hope your weekend was a terrific time to celebrate America. On Saturday,  we spent the evening on the dock, cooling off with frequent swims and feeling the light breeze off the lake;   about 6pm I went up to the kitchen and took out my pizza stone and made a pizza, with pepperoni, mushrooms, 2 kinds of cheeses, fresh basil and Italian seasoning.  link]. Ken@AcumenMgmt.com. Blog:  www.YourSalesManagementGuru.com.

Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing

Modern B2B Marketing

by Maria Pergolino Much of my early  B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies. Because of this, I have a clear understanding of when surveys are appropriate, how to get unbiased information for them, and how to measure their results. There are a few different ways to deploy a survey. Content Polls.

“You’d make a great CMO for a midsized software firm”

Fearless Competitor

Spoke with the SVP of global marketing for a mid-sized software firm recently. He said “Jeff, you’re a great fit – for my job.&#. He’s right. It’s what many are telling me. They say I’d be great for heading global marketing and reporting directly to the CEO. In fact, I just wrote a great comprehensive marketing plan for a small, fast-growing software firm. Are you a CEO who wants to rapidly grow revenue? Check out our CEO page and contact me. Let’s discuss how my marketing plan can help you. Paul Dunay, Buzz Marketing for Technology. Demand Generation

Are We Nearing The End For The SEO Business?

Sazbean

Most large companies spend a fortune on influencing search results and there is no doubt that done well it drives sales or at least business leads. The landscape of the web is changing though and many factors are starting to come together that could make it less important in the future. For the last couple of years people have been going on about social search without really knowing what it would look like but I think we could be very close to a tipping point especially as Google the world’s biggest search engine starts to go social. – Are We Nearing The End For The SEO Business?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Attention Businesses: Study Finds Majority of People Conduct.

PWB Marketing Blog

Google Takes on Facebook

Manhattan Marketing Maven

The introduction of Google Plus, amidst of frenzy of product improvements and introductions by Google, represents the first salvo in a war between Facebook and Google for the soul and the direction of the Internet. It may also reveal the thinking and ambitions of Larry Page, who now has a firm grip on Google’s tiller.    As Ben Elowitz noted in his All Things Digital blog piece , Google focused on processes and utilities (search, maps, e-mail, satellite images) to dominate the Web since the 90s. Facebook is becoming a “new home base” for people to use the Web.  

GPS 5

Facebook Conversations Do NOT Lead to More Views [New Data]

Hubspot

For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. In my study to understand the effects of "engaging in the conversation" in social media, Facebook was one of the places where I actually thought "conversation" resulted in better reach-building and marketing effects. But I was wrong. But all I found was a weak, negative correlation.

Infographic: White Papers are Influence Kings, But Need Personalization to Retain Crown

The ROI Guy

Did you know that: White papers are still the content of choice for today's B2B decision maker, used most and viewed as most influential compared to all other content However, campaign overload is making white papers less effective / relevant Research indicates that specific personalization is needed to help restore relevance and influence Click here to view the Infographic: latest research and best practice recommendations. interactive smart content interactive white paper Content Marketing Institute SiriusDecisions Pisello Alinean content marketing

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

How to Master Twitter for Business in 2011 [Free Ebook!]

Hubspot

Who knew that 140-character messages could do such wonders for your business? The fact is, when used effectively, Twitter can have a number of business benefits , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Understand Twitter's role in social search.

Making Sense of Social Content Marketing

Sazbean

As I’ve mentioned before, understanding the different ways people consume content is important for providing the right content in the right places, at the right times, and in ways that people want to use. Creating a successful content strategy is very important to marketing campaigns in the mobile and social spaces and Mike Lewis, VP of Marketing & Sales at Awareness, Inc.

Lessons from Will and Kate: How B2B Marketers can Learn Brand Loyalty from Royalty

Marketri

Since April 29 th , the wedding day of the Prince William and Princess Katherine, people from around the world have been captivated by this young couple’s every move. From hosting dignitaries to planting trees to speaking in French to the Canadian people, all eyes and the media spotlight are on how they engage with each other, dress, and greet their many admirers. Example: Before. After.

How To Find Better Contact Info For Those In The Cold Call Trenches

Sales Prospecting Perspectives

When I first stepped into the cold calling world years ago there were few tools at our disposal to find my target prospect. Very rarely did we have an actual name to work with to at least get a foot in the door, which generally meant you were forced to have to ask for a department. As a result, the average assistant/gate keeper could see you coming from a mile away and soon you found yourself getting routed to a vendor-line voicemail. Guess what? Those folks rarely, if ever, call you back. It certainly wasn’t an exact science back in those days. It starts with a finding a good title.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.