Tue.Apr 14, 2015

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What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

ViewPoint

'On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. It was a great opportunity to go behind the scenes with two tried-and-true opinion leaders and benefit from their wealth of knowledge and experience.

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Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update

KoMarketing Associates

'Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

'As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. At its core, search still relies on words, whether typed or spoken.

Keywords 193
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Essential SEO advice directly from Google

Biznology

'This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Marketing Analytics And Metrics Are Related But Not The Same

Crimson Marketing

'Many marketers use the terms metrics and analytics in the same sentence and sometimes even interchangeably. This is wrong, because they are not the same. . Metrics are standards of measurement: Activity measures – number of new blog posts or the number of events, and the associated hard and soft costs of those activities. Output measures – website traffic, social media engagement, and event participants.

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Boost Online Lead Gen With These 4 Secrets

Convince & Convert

'Image via BigStockPhoto.com If you’re reading this (or listening via the new Convince & Convert podcast ) you’re probably either creating online forms, or are somehow trying to get people to fill them out. Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable.

Lead Gen 139
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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Adobe Experience Cloud Blog

'Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Before we dive into what’s new, let’s take a step back and look at the way we used to think about marketing.

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Digital Awesomeness Series: A Day In The The Life

EMagine B2B Blog

'So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. I think so, and you should too. As I mentioned in my last post , there are A LOT of misconceptions when it comes to salespeople. You most likely think I sit at my desk dialing phone number after phone number after phone number.

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5 Brand Building Facts Every Marketing Director Should Know

Hinge Marketing

'As a marketing director, it's your job to help grow your firm. There are a number of ways you can do this, but one of the most effective yet often overlooked is through brand building. A professional services firm is built on reputation and trust. So is your brand. Your brand is your most valuable asset—a combination of your reputation and your visibility.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

'Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. The spending decline is likely to make winning your next deal even more competitive, and make it much harder to meet your revenue growth goals. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% increase compared to 2014.

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Want to Start a Podcast? Here's How to Do It [Free Guide]

Hubspot

'From Serial to StartUp and Bill Simmons, it''s no secret that podcasts are gaining immense popularity. According to Edison Research , 17% of Americans (46 million and counting) listen to podcasts on a regular basis. That’s up from just 9% in 2008. As more consumers become comfortable with on-demand audio, podcasting is becoming an attractive content format for businesses looking to grow their reach.

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Gmail Sponsored Promotions Offer Great Benefits

KEO Marketing

'A new Google-related ad platform combines the advantages of display advertising with the accessibility of email, along with some impressive and unique targeting capabilities thrown in as a bonus. Gmail Sponsored Promotions (known as GSPs) have been around in beta format for a while now, but have only become available on a widespread basis fairly recently.

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PayPal Punished: What Does That Mean for Ecommerce?

Hubspot

'What is an ecommerce company to do when one of their “most trusted” payment options gets a big slap on the wrist from the US Treasury? Most are learning right now, though data isn’t yet available to report. So, what exactly happened, and how might it affect your small to medium ecommerce business? A $7.7M Slap Hurts. Apparently, PayPal disregarded US sanctions and allowed money transfers to forbidden accounts, including some linked to Cuba, Iran, and terrorist organizations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Key Performance Indicators for Measuring Content Marketing Success

Circle Studio

The post Key Performance Indicators for Measuring Content Marketing Success appeared first on circle S studio.

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Why Marketing Automation Needs Permission Marketing

Hubspot

'Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. Ever subscribe to a company''s blog to receive notifications when they publish new posts? That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. For some marketers, this whole concept feels foreign.

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Is Sales Preventing Your Lead Nurturing Program From Generating More MQLs?

Crafted Agency

​“The leads are weak? You’re weak!” The 1992 American drama, Glengarry Glen Ross, depicts the age-old sales complaint that the quality of leads provided by marketing is preventing their success.

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Oracle’s Modern Marketing Experience Asks: What Does It Mean To Be Modern?

SnapApp

Last week, I joined nearly 3,000 marketers in Las Vegas for the inspiring Oracle Marketing Cloud Modern Marketing Experience – a 3 day, action packed event celebrating amazing customer experiences that only marketing can deliver. Throughout the conference, I found myself and many of my peers asking the same question: what does it mean to be “ modern ” in 2015?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Rebrand with Purpose: 4 Things to Consider Before Renovating Your Brand

Brandfolder

Every seasoned marketer knows that rebranding is much more than adopting a trendy new package design. Rebranding is a transformation of your company’s purpose and mission, and it should only.

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Amazon Dash Introduces the Real “Easy Button” to the American Household

Content Standard

The Amazon Dash button is brilliant. Not only that, but it also addresses an enormous pain for millions of households. The Dash button, introduced by Amazon last week, is a Wi-Fi enabled device that connects with the Amazon app through an Amazon Prime member’s smartphone. You can place these buttons around the house on machines or in cabinets.

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How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

'Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.” So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. That’s being effective. For example, here are some things effective blog editors do: You plan awesome content. You use a workflow to manage your team and guest authors.

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11 Ways to Make Your Content Appealing to International Audiences

Hubspot

'For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is This New Free iOS App the Future of Video Marketing?

Content Standard

Yet another new iOS app has come out of the entrepreneurial minds at MIT , and this one is aimed at video marketing. Trio is a “video mash-up” app that allows users to pull together photos, videos, music, GIFs, and other assets to create easily shared multimedia videos. With video continually being demonstrated to be a powerful tool for content marketing, easy access to the medium is certain to be welcomed by both users and brands looking to engage users in new ways.

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5 Tips to Take Your Infographic from Static to Electric with Video

Vidyard

Not many content forms can beat the infographic. It’s got style, it’s got class. It provides a lot of information, facts, and statistics in an easily digestible, and even better, enjoyable way. But one content form does have the infographic beat: video. It’s not a frozen piece of content that the viewer is left to navigate on their own.