Mon.Apr 13, 2015

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Optimizing Lead Distribution for Higher Conversion

markempa

'Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it.

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2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

'There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective.

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Why You’re Not Going to Be a Thought Leader in 6 Seconds

Convince & Convert

'Tweetable Moments You’re not going to become a thought leader on Vine. You can’t become a thought leader in 6 seconds. dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. My alternative subtitle for the book would be, “It is the first and only modern guide to creating and merchandising thought leadership.” If you haven’

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[Infographic] A Marketer’s Guide To Going Mobile

Adobe Experience Cloud Blog

'Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

'As first quarter comes to an end so does our enthusiasm towards achieving the personal and professional goals we set for the New Year. If you’re like me, work-related tasks slowly take priority and pretty soon a brisk walk to the mailbox is considered your daily exercise. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home.

PPC 86

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Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

Hubspot

'From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. And she''s not just any copywriter. Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count -- in dollars and sense.

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A Complete Guide to Unleashing Employee-Generated Content with Video

Vidyard

When we asked Jay Baer, New York Times Best-selling Author of Youtility and President of Convince & Convert, what the top Content Marketing trend of 2015 was, he said EGC or employee generated content. But not just EGC; EGC on video. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content?

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3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

'Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert?

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JotForm User Spotlight: LYFE Marketing

JotForm

Atlanta-based LYFE Marketing is the brainchild of a group of former Georgia State University students who saw an opportunity to help small businesses expand their social media presence. What started as a dream in 2011 has turned into a booming full-service marketing firm that has so far helped over.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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8 Ways Home Builders Can Use Houzz for Lead Generation

Hubspot

'Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000. For home builders, there’s no question the target audience is there. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with.

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Inspiration in the Nation: Marketo Summit Preview

SnapApp

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! Okay, maybe I’m geeking out a little more than I should, but I absolutely love the opportunity to gather with my peers and nerd out over flows, campaigns, and how to create the most amazing experiences for our audience. Inspiration In The Marketing Nation.

Marketo 48
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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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The S-Curve of Content Marketing: A Futurist’s Take on Story Growth

Content Standard

A week ago, I read an amazing two-part series on Wait But Why about the future of artificial intelligence. Like most readers, the writing left me both amazed and terrified. However, there was one concept that stood out to me—not because of its explanation of AI, but because of its association with human progress in general. Futurist Ray Kurzweil explains that the rate of human progress—our ability to achieve new milestones through technology and, therefore, life—happens in S-curves.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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Driving ROI for Video, Content Campaigns Depends on Marketers’ Priorities

Content Standard

Video and content marketing strategies rank among the toughest channels for driving ROI and measuring the results, according to a new report. But that’s not the fault of the campaigns themselves; there is outstanding evidence suggesting that ROI struggles correspond to the prioritization failings by marketers. According to a report from Econsultancy , companies often struggle to accurately measure the returns coming from various digital marketing channels.

ROI 40
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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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Employee engagement impacts brand experience

Biznology

'How can companies anticipate the impact of employee satisfaction – before it hurts, and before it detracts from a brand’s experience? An “inside-out” approach: Employee engagement as a predictor of brand experience. In a world where a single negative experience can be shared by customers at the speed of social, brands must go beyond collecting feedback internally and externally from customers.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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The Rise (and Fall) of the Lazy Marketer

Convince & Convert

'Tweetable Moments Content isn’t the finish line. It’s the starting line. markwschaefer Tweet This Creating Content Isn’t Enough Mark Schaefer , in addition to running his successful marketing company Schaefer Marketing Solutions , has written five books in five years , including his latest, “The Content Code.” Mark didn’t set a business goal to write five books in five years.

Planning 149
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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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New Research: Customer Effort Score Debunked, NPS® Vindicated

Genroe

Is the new iPhone better than the latest Android phone? Ask 10 people and you’ll get 10 different answers — all of them based on opinion. incredibleguy. It’s similar with customer feedback metrics. Should you use Net Promoter ® or Customer Effort Score or Customer Satisfaction or some other new fad metric ? The opinions vary widely based on the last blog the person has read.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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5 Storytelling Lessons From Game of Thrones

Marketing Insider Group

'Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The Game of Thrones. Not only is it just great programming. It’s also an amazing opportunity to learn about the art of storytelling and apply that to your brand’s desire to connect with your own target audience. Just in time for the season 5 opener, Lauren B.

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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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8 BuzzFeed Long Reads With Seriously Compelling Stories

Hubspot

'Most of the content I read online is short and sweet -- and for the most part, I like it that way. While skimming articles on my commute or between meetings, it''s nice when the author gets right to the point. But when I have the time, there''s something really special about getting totally engrossed in a gripping, detailed, spun-out story. That''s what a great long read does.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

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Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he

article thumbnail

Standing on the Shoulders of Giants

GreenRope

Standing on the Shoulders of Giants. Last week, I had the privilege of attending Inc Magazine 's GROWCO conference. Every time I get around other business owners, I am reminded about how we have all come so far because of the many people, both team members and friends, who support our visions. Daymond John. I had the opportunity to listen to Shark Tank personality, Daymond John (pictured with me to the right), who had a truly fascinating story about the chances he took and the connections he