Tue.Sep 30, 2014

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Report: The Ambitious SME

Savanta

'SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’. Even if we exclude sole traders, there are still more than one million SMEs in the UK alone. Inevitably with a group of that size, there’s a lot of diversity – different attitudes, behaviours, needs and opinions.

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David Ginsburg, CMO of Pluribus Networks: How to use Marketing Technology to Market Technology [Podcast]

Crimson Marketing

'Creating an effective marketing system for technology products requires a combination of the strategic and the tactical, the creative and the data-driven. With the limited headcount and budgets of many marketing organizations, this is easier said than done. David Ginsburg took on such a challenge when he became CMO of performance oriented network virtualization company Pluribus Networks.

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My Top-5 Most Compelling Apps

Biznology

'There are both a number of applications I use every day and several I have played with some that I thought I would share with you today. I have paid for some of these apps and others compel me but I don’t really have a use for them yet; that said, I keep on returning to them. Circloscope. After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network?

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Demand Generation – It’s Not That Easy

ANNUITAS

'*This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. It is a process to be learned, implemented and continuously optimized.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Vendor Selection Best Practices, Predictive Marketing Explained, Content Marketing Integration, and Other New Papers on Raab Web site

Customer Experience Matrix

'I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. Ordinarily you would need to register to view these, but I spent the whole afternoon putting this together, so I want as many people as possible to see them. Here you go: Technology Evaluation Best Practices describes the challenges that marketers face in selecting the right systems and lists best practices to follow for success.

More Trending

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Qualified vs. Unqualified Leads

SugarCRM

'The post Qualified vs. Unqualified Leads appeared first on Salesfusion.

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4 Email Plugins That Will Grow Your List Today

Convince & Convert

'As a blogger, I understood that the email list was important to build, but without the proper tools it was impossible. Plugins will either help you succeed or destroy your image among your readers. So, I began to search for those plugins. The plugins I came across were either outdated, horrible looking, or buggy. I was frustrated for months as I searched for the perfect plugin for my site.

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The Biggest Lesson I Learned this Year As A CEO

LEADership

'2014 has been quite an enlightening year for me so far. I have had the privilege to learn valuable life lessons from the likes of Anthony Robbins and Jay Abraham. Following my curiosity, I have explored Dr. Carol Dweck’s theory of intelligence (Fixed Vs. Growth Mindset). Observing the leadership qualities of high-profile CMOs, I have been able to share with you a few of their success secrets in the CMO Spotlight series.

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Why Are Infographics So Darn Effective? [Infographic]

Hubspot

'We all know that it''s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does. To show us the data on why visual content and infographics are effective -- and why brands can benefit from using infographics in their marketing -- check out this infographic by Market Domination Medi

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard to offer non-profits access to video marketing platform

Vidyard

SAN FRANCISCO, California – October 1, 2014 – Vidyard, the global leader in video marketing platform technology, today announced the Vidyard Impact Program (VIP) for Non-Profits, a new initiative that will enable non-profit organizations to use the Vidyard video marketing platform to help them reach their business goals through the strategic use of online video.

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A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]

Hubspot

'"Lisa has recommended you!". Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer''s block. I never know how to start or what to say -- only that I like this person''s work and I want others to know it. Unfortunately, simply writing "Lisa is the best!!!!

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Vidyard makes it easy to create and share videos with new Vidyard Studio

Vidyard

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos. With Vidyard Studio, sales and marketing professionals can easily record new videos, share them securely with customers or internal employees, and track powerful insights on who is watching and for how long.

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Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Hubspot

'As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department''s worth to your CEO, you''ve got to also report on the one metric that they care about: revenue. Though revenue is just one metric, it can give you insight into many different parts of your marketing.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Vidyard makes it easy to create and share videos with new Vidyard Studio

Vidyard

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos. With Vidyard Studio, sales and marketing professionals can easily record new videos, share them securely with customers or internal employees, and track powerful insights on who is watching and for how long.

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Thom Yorke, BitTorrent, and Content Marketing’s Magic Moment

Hubspot

'These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. BitTorrent, a peer-to-peer file-sharing protocol that''s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present. Last week, Thom Yorke, the Radiohead front man who is nearly as well known for his pay-what-you-want pricing experiment as he is for his music, issued an announcement that took the music and technology in

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Vidyard to offer non-profits access to video marketing platform

Vidyard

SAN FRANCISCO, California – October 1, 2014 – Vidyard, the global leader in video marketing platform technology, today announced the Vidyard Impact Program (VIP) for Non-Profits, a new initiative that will enable non-profit organizations to use the Vidyard video marketing platform to help them reach their business goals through the strategic use of online video.

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ValueStory Videos

The ROI Guy

'Want to learn more about ValueStory Sales / Marketing tools and the ValueStory Cloud? Checkout the latest ValueStory videos here: https://www.youtube.com/playlist?list=PLcDHBc8R3LLDf5hhvToJ5UrzLXGB2rd8p.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Vidyard makes it easy to create and share videos with new Vidyard Studio

Vidyard

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos. With Vidyard Studio, sales and marketing professionals can easily record new videos, share them securely with customers or internal employees, and track powerful insights on who is watching and for how long.

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7 Steps to Creating a B2B Content Marketing Strategy

Circle Studio

The post 7 Steps to Creating a B2B Content Marketing Strategy appeared first on circle S studio.

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Join the Discussion: "Value Marketing and Selling" LinkedIn Group

The ROI Guy

'We have launched a new Value Marketing and Selling group on LinkedIn. This is an open group where we can all help in the adoption of best practices in marketing and selling with value. A great place to post questions and get coaching from the community. Sign up today and begin joining in on the discussion - [link].

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Ello Was Briefly Over—For Almost An Hour

readwrite

Ello went temporarily dark over the weekend due to a possible distributed denial of service (DDOS) attack by an unknown actor. Total downtime: 45 minutes. See also: What The Ell Is Ello? The Ad-Free Social Network Everyone’s Talking About. DDOS attacks flood servers with fake connection requests, frequently overloading them and forcing them off the Web.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Founder's Blog - What's in a Name?

GreenRope

This just happened. I'm sure you've heard people say that little phrase. Usually when something unexpectedly good shows up on your life's doorstep. Under great duress, after some really convincing arguments, our marketing department (we're a small company, so it really was just our lovely and talented sister team of Alessandra and Tatiana) convinced me to start writing a blog.

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Pinterest May Start To Act Like Facebook, If You’re Not Careful

readwrite

Pinterest is unveiling some changes that will make it behave a lot more like Facebook, that is, if users choose to opt in. Beginning on October 19, Pinterest will use information gleaned from your browsing history and from its advertising partners to recommend products to Pinterest users. Pinterest will now be using Facebook’s tactics for collecting data, but not its methods.

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The Founder's Blog - What's in a Name?

GreenRope

This just happened. I'm sure you've heard people say that little phrase. Usually when something unexpectedly good shows up on your life's doorstep. Under great duress, after some really convincing arguments, our marketing department (we're a small company, so it really was just our lovely and talented sister team of Alessandra and Tatiana) convinced me to start writing a blog.

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Custom, Targeted Content Is the Future of Marketing, Study Says

Content Standard

Marketers and key decision makers believe they are a far cry from truly leveraging targeted content, according to Forrester Consulting’s 2014 Thought Leadership Paper. Forrester, a research-based consulting firm, surveyed 101 marketing and customer-insights professionals to gauge their perspectives on the personalization of content marketing and where the industry stands on the practice.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Founder's Blog - What's in a Name?

GreenRope

This just happened. I'm sure you've heard people say that little phrase. Usually when something unexpectedly good shows up on your life's doorstep. Under great duress, after some really convincing arguments, our marketing department (we're a small company, so it really was just our lovely and talented sister team of Alessandra and Tatiana) convinced me to start writing a blog.

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Marketers and Advertisers, Take Note: Demand for Mobile Content Is on the Rise

Content Standard

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. “Desktop and laptop PCs certainly still gather the most traffic from buyers,” the report stated. “However, mobile phones and tablets are catching up with their more established count

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The Founder's Blog - What's in a Name?

GreenRope

This just happened. I'm sure you've heard people say that little phrase. Usually when something unexpectedly good shows up on your life's doorstep. Under great duress, after some really convincing arguments, our marketing department (we're a small company, so it really was just our lovely and talented sister team of Alessandra and Tatiana) convinced me to start writing a blog.