ViewPoint
FEBRUARY 18, 2014
'As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don?
ANNUITAS
FEBRUARY 18, 2014
'Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. The comment was not made from a skeptic’s standpoint, as if this attempt was also doomed to failure, but from an inquisitive standpoint on why this time was different?
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KoMarketing Associates
FEBRUARY 18, 2014
'Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites.
Savanta
FEBRUARY 18, 2014
'“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand. 77% of the 100 B2B marketing leaders we recently surveyed for the B2B Leaders Forum went
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Crimson Marketing
FEBRUARY 18, 2014
'Text from Infographic: It’s no secret that relevant and valuable content can help raise brand awareness and exposure. With today’s buyer facing information overload everywhere they turn, far too much. The post How To Make Content Contagious: 6 Insider Secrets [Infographic] appeared first on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vision Edge Marketing
FEBRUARY 18, 2014
'In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing the right things.” He strongly advised focusing first on effectiveness before efficiency. Along with outcome-based and leading-indicators metrics, Marketers also need both efficiency and effectiveness metrics.
Adobe Experience Cloud Blog
FEBRUARY 18, 2014
'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Why? Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in.
SugarCRM
FEBRUARY 18, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
The ROI Guy
FEBRUARY 18, 2014
'By Mark Schlueter Do you fail to move your prospects from “Do Nothing” to “Yes” because your value messages are "fluff”? Fluff is telling your Buyer you can help them increase revenue, decrease costs or reduce risk, all using generalities. Fluff is not personal. It’s not keenly relevant to your Buyer. Fluff is not specific enough to move your unique prospect to recognize that there is an untenable “cost of do nothing” for them resulting in pain.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
FEBRUARY 18, 2014
'One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do?
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
Hubspot
FEBRUARY 18, 2014
'Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. My colleague Dan Lyons, who comes from the media world, made a fairly obvious, but entirely accurate observation: "The best stories come when the writer is passionate about them.". Hard to argue with that, right? But leave it to us pragmatists on the content team to find a way.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
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Biznology
FEBRUARY 18, 2014
'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
The Point
FEBRUARY 18, 2014
'One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem. At the other end are products in a completely nascent category – people have never heard of the product, they don’t know this type of product exists, and they may not eve
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LEADership
FEBRUARY 18, 2014
'Whether they are ice dancing in perfect harmony or leaping into the sky and back down on the most intimidating ski slopes, the achievements of the Sochi Olympians are awe-inspiring to say the least. While every sporting event has its share of risk, hardship and tragedy, winter sports of this global stature kick all these factors up several notches.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
Hubspot
FEBRUARY 18, 2014
'Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. What matters, and what doesn''t? What''s best practice, and what''s old-school? How can I remember it all, anyway? We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
FEBRUARY 18, 2014
'Do you believe in unicorns? As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. How do the unicorns do it? We recently analyzed over 100,000 Google AdWords accounts representing $3 billion in annualized spend, in order to identify the traits and characteristics
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
GreenRope
FEBRUARY 18, 2014
Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.
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