Tue.May 01, 2012

Trending Sources

Is there a formula for viral content?

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. Every now and then I will write a post that meets the following formula: It has a clickable headline (i.e 7 ways to increase traffic, 5 ways to get more followers, etc). It’s something I think will get shared plenty. It’s a safe topic that has probably been repeated 1,000 times before. You Can’t Manufacture Authenticity.

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Search, Social and Content – The Keys To Inbound Marketing

B2B Marketing Insider

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If you think you need to get some “more of the twitter,” then you’re in really big trouble! The simplest definition of Inbound Marketing is to attract new customers.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge. Meanwhile, newer competitors are at a distinct advantage.

The 9 Must-Have Components of Compelling Email Copy

Hubspot

Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value. So how do you write a great marketing email? Use Actionable Language. Finally.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

4 Reasons No One Likes Your Email Campaigns

It's All About Revenue

by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Your Message is Too Generic. Deliverability is a Problem.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

Ad Your Comment Here

We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. They also get up to 97% more inbound links (which search engines like!).

Your followers care about you, but do you care?

Biznology

Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. But, it is like a mirror, right? You received exactly what you put out there. Zits and all. Thank you.

B2B Mobile Marketing – Are we there yet?

B2B Ideas @ Work

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 billion mobile subscriptions worldwide (ITU/2010). 60 million U.S. smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011).

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing Made Simple TV to premier on May 10th at noon ET

Fearless Competitor

Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Marketing Made Simple - Smart but Simple Ideas to Improve Business. is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. Every Thursday at noon ET a new episode will post.

Don't Let Negative Energy Affect Your Day: A Grandfather's Sales Tip

Sales Prospecting Perspectives

Most of us have been in that situation in life where we wish we had a great response to a snarky comment thrown our way. Instead of saying something witty in return, we sit there dumfounded, unable to say anything at all. Of course, we allow it to eat away at us for weeks wishing we had a sharp response in return, but what does that solve? You’ve just wasted two weeks dedicating negative energy toward what? My 96 (soon to be 97) year old grandfather consistently helps to keep life in perspective for me. He’s a living example of a guy that didn’t sweat the small stuff.

Tips on what a UK copywriter forgot to tell you

Tomorrow People

Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy? Here are three things they might have forgotten to tell you: 1. Your content gets lonely without a strategy. Has your copywriter asked you about your overall plan for your content?

6 Ways B2B Companies Can Use Social Media Gamification

Social Media B2B

A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies. One of several definitions in the article is using game-style systems of “goal setting, real-time feedback, transparency, competition, teams, etcetera — to motivate and engage customers and employees.” Motivate employees.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Analyze Twitter Data for Any Search Term [Free Tool]

Hubspot

Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool. Well, I'm finally ready to release it this week. It's called TweetCharts , and it's designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL. Here are a few things I learned. Understand What Tweet Sources Are Telling You.

Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2

Modern B2B Marketing

by Jason Miller Following up on yesterday’s post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five more key takeaways for the B2B Marketing professional from experts Chris Brogan, Copyblogger’s Brian Clark, SEOmoz’s Jamie Steven, and HARO’s Peter Shankman.

Marketers failing to grasp search, brands say

Sazbean

Alarming research out in February 2012 from the Internet Advertising Bureau pinpoints the lack of understanding of search engine optimisation (SEO) among marketers. In its Search Marketing Barometer 2012 survey, an incredible 72 per cent of brands admitted that do not – or only partially – integrate search into their wider marketing. Out of 200 brands interviewed, 94 per cent of brands said they had more opportunities to integrate search into campaigns and 62 per cent of those who had integrated search said that had seen “tangible benefits”. News & Notes

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Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Below I have listed 10 tips on how you can promote your website through content. You are giving valuable, relevant information which they will appreciate. and “what benefits are there to me?”

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)

ViewPoint

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. In this post, we’ll review three critical elements that impact B2B lead generation costs in the complex sale. B2B sale complexity impacts cost-per-lead. The B2B prospect’s buying path, the provider’s offer and other complex sale variables impact cost-per-lead. A business case may need to be built over time to drive funding. Qualify prospects around required criteria.

Eric Fletcher is Find New Customers Fan of the Month for May 2012

Fearless Competitor

We’re delighted to name Eric Fletcher Fan of the Month for May 2012. Congratulations, Eric. Eric is the Chief Marketing Officer of McGlinchey Stafford, PLLC. He’s also a heck of a nice guy and good supporter of Find New Customers. He also pens the popular blog, Marketing Brain Fodder. Post the award on your blog, Eric. Here’s how he describes himself: Proud Dad. Frustrated writer.

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New Report: Marketers Still Embracing, Learning Social Media

Vertical Response

A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. You can find the full report here , but I’ll share my key takeaways. To be clear, this is a good sign. Social media improves sales.

For Sales, Communication is the Name of the Game

Fearless Competitor

Are your salespeople fully equipped to engage in conversations with their target executives? Do they speak the language of the CFO for instance? Salespeople get referred down to the level they sound like. What terminology do they use? What is their conversation style? Make sure you TEACH your salespeople to speak the language of your target executives!

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

5 Savvy Ways to Start a New Job

Manhattan Marketing Maven

Congratulations you are starting a new job. You’ve got a new outfit, a new attitude and a new paycheck. Be sure you start smart and savvy by being conscious of your surroundings and by managing your expectations. It’s not easy being the new guy.    You’re psyched. They’re psyched. But nobody knows what’s really coming next. You gilded the lily and radiated energy and intention in all those interviews. They did too. Everyone was on their best behavior. Now you’ll see them in their native habitat.  No two organizations do things the same. Don’t be shocked. Take it all in. Share.

INFOGRAPHIC: Website Gamification

Client Bridge

Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.

Maximizing B2B Campaign Conversions: Reserve Your Spot for Tomorrow’s Event

Fearless Competitor

Register for the Free Webinar: Maximizing B2B Campaign Conversions. With Real Case Studies!). Join Us On May 2, 2012 at 10:00 am PT/1:00 pm ET. (We We interviewed the VP of Marketing at Netprospex on Mad Marketing TV, so we want to help Maribeth out here.). B2B email response rates are down, but moving to inbound marketing alone is not the answer. Co-Founder & CEO, WiderFunnel. Tamara Graves.

MYOB In The Life Of Australian Businesses

Business Growth Development

Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991. This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. much easier.

POS 1

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

SnapApp Joins HubSpot, VSnap, Wordstream and Others Nominated for MITX Innovation Award

SnapApp

The 2012 MITX Innovation Awards will be held June 12 in Boston, and will honor the most innovative companies and products from?Massachusetts. Massachusetts. ?These These finalists represent some of the best products and companies on the scene today," said MITX?s s President?Debi Debi Kleiman.? "We We hope that everyone passionate about innovation and about making great ideas come to life will join us at the ceremony to celebrate these finalists and take part in this?dynamic dynamic community.? SnapApp was nominated in the Best Engagement Driver category, along with?Affinnova, Affinnova, Inc.,?HubSpot

MYOB In The Life Of Australian Businesses

Business Growth Development

Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991. This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. much easier.

POS 1

MYOB In The Life Of Australian Businesses

Business Growth Development

Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991. This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. much easier.

POS 1