Tue.May 01, 2012

Trending Sources

Search, Social and Content – The Keys To Inbound Marketing

B2B Marketing Insider

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If If you think you need to get some “more of the twitter,” then you’re in really big trouble! And you can’t do that with boring, promotional content.

Is there a formula for viral content?

grow - Practical Marketing Solutions

By  Srinivas  Rao, Contributing {grow} Columnist. Every now and then I will write a post that meets the following formula: It has a clickable headline (i.e 7 ways to increase traffic, 5 ways to get more followers, etc). It’s something I think will get shared plenty. It’s a safe topic that has probably been repeated 1,000 times before. You Can’t Manufacture Authenticity.

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Strategy First, Platform Second. Please!

Leader Networks

I don't know how many times I've had to shift a conversation into reverse when an initial business discussion about online communities begins with "We're thinking about starting an online community. What's your opinion of Platform X?" It's like starting a business negotiation with "I want to buy something. What have you got to sell?" instead of "Here's the problem I'm trying to solve.

4 Reasons No One Likes Your Email Campaigns

It's All About Revenue

by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. 1. Your Message is Too Generic. Deliverability is a Problem.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Your followers care about you, but do you care?

Biznology

Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. But, it is like a mirror, right? You received exactly what you put out there. Zits and all. Thank you.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge. Meanwhile, newer competitors are at a distinct advantage.

The 9 Must-Have Components of Compelling Email Copy

Hubspot

Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening and start deleting your messages, and your list will quickly dwindle in value. So how do you write a great marketing email? Use Actionable Language. Finally.

You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. find there is a strong but mistaken belief among industrial companies that somehow their site visitors will interrupt their online activities and pick up the phone to call their sales people. See my post, “Do You Believe in Industrial Websites?” ). Really? Prove it – are you always the lowest bidder?

Think of a House – Website Builds Demystified

EMagine B2B Blog

One of the greatest challenges in working on a web project is that so much of the planning work feels abstract, and the building of the site itself is mostly behind the scenes. If you’ve ever done any type of home building or remodeling project though, you already have the understanding you need. With web [.]. B2B Web Strategy

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B2B Mobile Marketing – Are we there yet?

B2B Ideas @ Work

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 billion mobile subscriptions worldwide (ITU/2010). 60 million U.S. smartphones in 2010, 110 million by 2015 (eMarketer/2011). B2B companies have been slow to move into mobile.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

Ad Your Comment Here

We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. They also get up to 97% more inbound links (which search engines like!). They can get up to 434% more indexed pages in search engines. Blogging companies get up to 25x times more business leads.

Marketing Made Simple TV to premier on May 10th at noon ET

Fearless Competitor

Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show on May 10th, Marketing Made Simple. date change). Marketing Made Simple  - Smart but Simple Ideas to Improve Business. is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. Every Thursday at noon ET a new episode will post.

6 Ways B2B Companies Can Use Social Media Gamification

Social Media B2B

A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies. One of several definitions in the article is using game-style systems of “goal setting, real-time feedback, transparency, competition, teams, etcetera — to motivate and engage customers and employees.” Motivate employees.

Don't Let Negative Energy Affect Your Day: A Grandfather's Sales Tip

Sales Prospecting Perspectives

Most of us have been in that situation in life where we wish we had a great response to a snarky comment thrown our way. Instead of saying something witty in return, we sit there dumfounded, unable to say anything at all. Of course, we allow it to eat away at us for weeks wishing we had a sharp response in return, but what does that solve? You’ve just wasted two weeks dedicating negative energy toward what? My 96 (soon to be 97) year old grandfather consistently helps to keep life in perspective for me. He’s a living example of a guy that didn’t sweat the small stuff.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Tips on what a UK copywriter forgot to tell you

Tomorrow People

Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy? Here are three things they might have forgotten to tell you: 1. Your content gets lonely without a strategy. Has your copywriter asked you about your overall plan for your content?

Analyze Twitter Data for Any Search Term [Free Tool]

Hubspot

Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool. Well, I'm finally ready to release it this week. It's called TweetCharts , and it's designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL. Here are a few things I learned. Understand What Tweet Sources Are Telling You.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)

ViewPoint

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. In this post, we’ll review three critical elements that impact B2B lead generation costs in the complex sale. 1. B2B sale complexity impacts cost-per-lead. The B2B prospect’s buying path, the provider’s offer and other complex sale variables impact cost-per-lead. business case may need to be built over time to drive funding. Qualify prospects around required criteria.

Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2

Modern B2B Marketing

by Jason Miller Following up on yesterday’s post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. SEOMoz’s Jamie Steven spoke about improving a company’s overall content marketing process. The first thing you need to ask yourself is “What are the objectives of your content efforts?”

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Below I have listed 10 tips on how you can promote your website through content. 1. You are giving valuable, relevant information which they will appreciate. 2.

Ben Franklin’s 14 Lessons For Getting Things Done

B2B Conversations Now

Benjamin Franklin was a man of action. Over his lifetime, his curiosity and passion fueled a diverse range of interests. He was a writer (often using a pseudonym), publisher, diplomat, inventor and one of the Founding Fathers of the United States. His inventions included the lightning rod, bifocals and the Franklin stove. Franklin was responsible for establishing the first public library, organizing fire fighters in Philadelphia, was one of the early supporters of mutual insurance and crossed the Atlantic eight times. Self-development was a constant endeavor throughout his incredible life.

Eric Fletcher is Find New Customers Fan of the Month for May 2012

Fearless Competitor

We’re delighted to name Eric Fletcher Fan of the Month for May 2012. Congratulations, Eric. Eric is the Chief Marketing Officer of McGlinchey Stafford, PLLC. He’s also a heck of a nice guy and good supporter of Find New Customers. He also pens the popular blog, Marketing Brain Fodder. Post the award on your blog, Eric. Here’s how he describes himself: Proud Dad. Frustrated writer.

CMO 7

Marketers failing to grasp search, brands say

Sazbean

Alarming research out in February 2012 from the Internet Advertising Bureau pinpoints the lack of understanding of search engine optimisation (SEO) among marketers. In its Search Marketing Barometer 2012 survey, an incredible 72 per cent of brands admitted that do not – or only partially – integrate search into their wider marketing. Out of 200 brands interviewed, 94 per cent of brands said they had more opportunities to integrate search into campaigns and 62 per cent of those who had integrated search said that had seen “tangible benefits”. News & Notes

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

For Sales, Communication is the Name of the Game

Fearless Competitor

Are your salespeople fully equipped to engage in conversations with their target executives?  Do they speak the language of the CFO for instance? Salespeople get referred down to the level they sound like. What terminology do they use? What is their conversation style? Make sure you TEACH your salespeople to speak the language of your target executives!

New Report: Marketers Still Embracing, Learning Social Media

Vertical Response

A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when it comes to measuring effectiveness. While 94% of respondents are using social media to market their business, just 83% of them defined it as important for their business.

5 Savvy Ways to Start a New Job

Manhattan Marketing Maven

Congratulations you are starting a new job. You’ve got a new outfit, a new attitude and a new paycheck. Be sure you start smart and savvy by being conscious of your surroundings and by managing your expectations. It’s not easy being the new guy.    You’re psyched. They’re psyched. But nobody knows what’s really coming next. You gilded the lily and radiated energy and intention in all those interviews. They did too. Everyone was on their best behavior. Now you’ll see them in their native habitat.  No two organizations do things the same. Don’t be shocked. Take it all in. Share.

Maximizing B2B Campaign Conversions: Reserve Your Spot for Tomorrow’s Event

Fearless Competitor

Register for the Free Webinar: Maximizing B2B Campaign Conversions. With Real Case Studies!). Join Us On May 2, 2012 at 10:00 am PT/1:00 pm ET. (We interviewed the VP of Marketing at Netprospex on Mad Marketing TV, so we want to help Maribeth out here.). B2B email response rates are down, but moving to inbound marketing alone is not the answer. How to create an email list that matches your message.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Ben Franklin’s 14 Lessons For Getting Things Done

B2B Conversations Now

Benjamin Franklin was a man of action. Over his lifetime, his curiosity and passion fueled a diverse range of interests. He was a writer (often using a pseudonym), publisher, diplomat, inventor and one of the Founding Fathers of the United States. His inventions included the lightning rod, bifocals and the Franklin stove. Franklin was responsible for establishing the first public library, organizing fire fighters in Philadelphia, was one of the early supporters of mutual insurance and crossed the Atlantic eight times. Self-development was a constant endeavor throughout his incredible life.

INFOGRAPHIC: Website Gamification

Client Bridge

Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.

MYOB In The Life Of Australian Businesses

Business Growth Development

Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991. This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. much easier.

POS 1

SnapApp Joins HubSpot, VSnap, Wordstream and Others Nominated for MITX Innovation Award

SnapApp

The 2012 MITX Innovation Awards will be held June 12 in Boston, and will honor the most innovative companies and products from?Massachusetts. Massachusetts. ?These These finalists represent some of the best products and companies on the scene today," said MITX?s President?Debi Debi Kleiman.? "We hope that everyone passionate about innovation and about making great ideas come to life will join us at the ceremony to celebrate these finalists and take part in this?dynamic dynamic community.? SnapApp was nominated in the Best Engagement Driver category, along with?Affinnova, Affinnova, Inc.,?HubSpot

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

MYOB In The Life Of Australian Businesses

Business Growth Development

Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991. This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. much easier.

POS 1

MYOB In The Life Of Australian Businesses

Business Growth Development

Image via CrunchBase. Internet-wide known phrase Mind Your Own Business doesn’t sound all that nice, but if you read between the lines, you will see there is more to it. MYOB is the name for a very popular accounting solution in Australia that first came out in 1991. This advanced set of software and services make the process of accounting, payroll, CRM, websites, retail POS, tax etc. much easier.

POS 1