Customer Experience Matrix

AUGUST 16, 2015

I’ve long been intrigued by the notion that complex business decisions can be reduced to relatively simple rules of thumb. Perhaps I shouldn’t admit this, at least when it comes to decisions I might be paid to make as a consultant. But I think I may safely say that simple rules can often provide a default decision that still needs confirmation by an expert.

Paper 208

Paper Social Media Social Marketing High Quality Lead 208

Marketing Insider Group

AUGUST 16, 2015

Chief Scientists occupy the highest career rung on the technical ladder. Any ambition to climb higher requires a transition into management–something that most Chief Scientists view as a demotion. You see, Chief Scientists can essentially work on anything that interests them. As a fledgling engineer right out of college, I hung around Chief Scientists as much as I could.

Enterprise Management 164

Enterprise Management Storytelling Work Management Act-On 164

Brandfolder

AUGUST 16, 2015

Google’s brand name is so powerful that it has become an official verb in our everyday vernacular – it’s even in the dictionary! The tech company’s latest initiative, Alphabet, has.

Brand Identity 40

Brand Identity Branding Google 40

B2B Marketing Directions

AUGUST 16, 2015

Despite the increasingly important and ever-expanding role of technology in B2B marketing, astute marketers recognize that all truly effective marketing is grounded in a deep understanding of the needs, expectations, and behaviors of potential customers. This understanding is what enables us to develop marketing content and marketing programs that will create and sustain meaningful engagement with our potential buyers.

Paid Search Agency 40

Paid Search Agency Companies Mobile Marketing B2B Marketing 40

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Webinar Metrics

Hubspot

AUGUST 16, 2015

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Here's a brainteaser for you: How many Lego bricks do you think exist in the world? Millions? Billions? Trillions? How about hundreds of trillions? According to Lego's website , there are 86 Lego bricks for every single person on the planet.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Building Brand Identity 60