Rethinking Buyer Personas In An Era Of Digital Transformation
Tony Zambito
JANUARY 22, 2017
by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets. Digital technologies and resulting transformation turning markets literally inside out. Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Take for instance the iconic yellow cab, a fixture in New York City for decades.
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