Tue.Apr 24, 2012

Trending Sources

Too Much Crappy Social Media Content!

Digital B2B Marketing

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit). The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience.

Gartner: the Growing Role of the Social Customer Experience

Conversionation

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. The result of doing so is ROI. Guess why? Indeed, social.

What the $200 Million Tweet Can Teach You About Personal Influence

grow - Practical Marketing Solutions

Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something. The addictive Pictionary-like app was released on Feb 6th 2012 and was slowly growing without much fanfare. Think about it.

Don’t Roll Your Eyes at Social Media Influencers

Biznology

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.” And you need to be obsessed with it.  Primum non nocere.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Content Strategy Ain’t Just For Large Companies

B2B Marketing Insider

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. talked about how every business needs a content strategy – it is not just for large companies. also answer the question of whether content marketing is just another term for marketing. The answer is yes and no. Does Every Company Need A Content Strategy? Photo Source.

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

Zappos company values. What are your values?

Fearless Competitor

I had the pleasure of interviewing Jenn Linn, the CEO of Delivering Happiness (a Zappos creation) for Mad Marketing TV a couple of weeks ago. One of the things I love about Zappos is the whole idea of delivering happiness – to employees, to strangers and to customers. Please also check out the new  SCORE Demand Generation Program  from Find New Customers. Jenn LIm. Embrace and Drive Change.

Introducing “The Blog Tree: UK Edition” [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece should contribute to a larger content “franchise,” a brand with its own attributes, voice, versions and even shelf-life). The Blog Tree: UK Edition.

5 B2B Sales Tips from Sun Tzu’s “The Art of War”

Sales Intelligence View

Recently, I picked up an ancient and incredibly popular book: Sun Tzu’s Art of War. If you haven’t read it, I highly encourage you do as it only takes about an hour or so to read the book in its entirety. There is no doubt B2B sales is in many cases, a battlefield ( Do You Treat Your Sales Teams Like the Hunger Games? ). Know your prospects and know yourself. Choose Your Battles Wisely.

Pinterest: New Tool for Marketing in the A/E/C Industry

Marketri

It seems like Pinterest has practically exploded onto the social media scene and has quickly garnered attention both from users and from folks in the marketing space. first took note of Pinterest when I started seeing many of my friends sharing their “pins” of fashion, food and decorating ideas on their Facebook accounts. Pinterest for the A/E/C Industry. Getting Started.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social Media’s Influence: Content is Key!

WindMill Networking

HOW A NOBODY CAN BECOME A SOMEBODY Social media’s tremendous power now rests in the hands of those using it. We’ve seen this over the past year with Tahrir Square and the Arab Spring as well as with the Occupy Wall Street movement that escalated to global proportions. Social media users have become major players in social change. Since then, not a week goes by without companies being forced to manage new crises because of disgruntled social media users. Social influence has been democratized with Web 2.0 tools and social networking. maintain that point of view more than ever.

How Google Search Works, In a Nutshell

Hubspot

Unless you're an SEO expert , it's no surprise if you're mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? If this question has ever crossed your mind, keep reading. This post should simplify things for you. RobertvH, Munich. "So that’s basically just like, tell me everything about Google. Right?" Cutts chuckles.

How to Use Google+ Hangouts for Business

EMagine B2B Blog

Hangouts are an important, yet often unused feature of Google+ for businesses. Similar to Skype or a webinar, Hangouts allow you to host a video chat with up to 10 people that you have in your Circles. What makes Hangouts better than the alternatives are the very reasons you should be using them for your [.]. B2B Web Strategy

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How to Use Hashtags on Twitter: A Simple Guide for Marketers

Hubspot

Every time we host live webinars (and as this long list suggests , that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is it? What does it do? How do you create one? Let me explain! What is a hashtag? Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags. What does a hashtag do? In that way, Twitter hashtags solve a coordination issue and facilitate a conversation. How do you create a hashtag? Did you get any results?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Savvy Toolkit - easel.ly Infographic Creation Tool

Savvy B2B Marketing

The Savvy Sisters love a good infographic! We post them in this Toolkit feature, share them in our original posts and on Twitter. We are information junkies and we know many our readers are too! So when Jamie came across this new infographic creation tool easel.ly we were excited to share it with all of you. Please check it out and tell then fill out the feedback form for the easel.ly development team. word of caution about infographics, they are only as good as the information behind them. You might want to check out this post on 7 Critical Steps to Collecting Effective Survey Data

Another Facebook Photo Change for B2B Companies

Social Media B2B

Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos. Hmm, how did they miss this a couple months ago when they launched the Timeline for Business Pages.

Paul Greenberg on Social Customers

Paul Gillin

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Increase velocity of consumerization of work.

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Is Your Sales & Marketing Team Ready for a CRM?

Hubspot

As a marketer, you're likely familiar with a CRM system; if not, no worries, you're about to learn all about it! The frustrating thing about many CRMs is that they come with a range of functionality -- from basic to robust -- and all too often, businesses find themselves equipped with more than they need (or frankly, can handle). What is a CRM? and Highrise. What are the Benefits of a CRM?

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)

ViewPoint

As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. ” Almost two years later, I am approaching a state of shock that cost-per-lead continues to receive attention in evaluating marketing investments.

An Example of a Well Executed Event: Blueglass 2012

Modern B2B Marketing

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people). small detail?

7 Lead Gen Opportunities PR Pros Should Seize

Sazbean

Most people don’t think of PR professionals and brand marketers as lead generators. After all, it’s hard to measure the effect a placement or a graphic has on leads. But brand marketers actually have a lot of opportunity to help their marketing team generate and reconvert leads. It’s simply a matter of thinking outside the box, considering how a person becomes a lead, and leveraging the tools brand marketers have at their disposal. Case Studies & Testimonials. Case studies and testimonials are an important part of marketing to your audience. News & Notes

SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize

Modern B2B Marketing

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing.  So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. We’re big fans of Lee.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Marketing Made Simple TV to premier next week

Fearless Competitor

Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show next week, Marketing Made Simple. Marketing Made Simple is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. It will post weekly shows featuring top sales and marketing experts. Watch for it. Dale Carnegie. What do you think?

Inside Sales Relationships: The Importance Of Customer Service

Sales Prospecting Perspectives

If you have read my blogs in the past, you know I that follow the Harvard Business Review on Twitter and enjoy reading the many articles, blogs, and “management tips” they post online. Well I am going to reference another one today! I was looking at the HBR’s “The Management Tip” posted on April 20th that was focused on customer relationships. Naturally, the title caught my eye, “Make Service Easy for Your Customers” because of my role as Director of Client Operations at AG Salesworks.

VIDEO: Facebook Isn't Enough for Your Business

Client Bridge

In the following video, Entrepreneur writer Mikal Belicove explains why a business page on Facebook is useful, but no substitute for a business website. Your website is all about you and your branding, nothing else. Not everyone uses Facebook. Not everyone wants to use Facebook for business or to learn about a business. Your website if focused on your calls to action, Facebook isn't. View Original Article

First Step Toward Green Marketing Plan

Marketing Edge

The key to green marketing is establishing a foundation for your product and service. Green marketing has emotional connections between your brand and consumer sentiment. When consumers consider. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Blog Post Uncategorized Earth Day Eco-friendly marketing Green marketing

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Share to Pinterest: SnapApp Adds The Pinterest Button

SnapApp

In a short amount of time, Pinterest has been gained an impressive amount of traction. In fact, it is now the third largest social network after Facebook and Twitter. That's very impressive for such a relatively new social network! Something I am sure Google+ is envious of.) What does Pinterest's rise in popularity mean for your brand?

A Tale of Two Salesmen

Business Growth Development

I don’t know too many people who thoroughly enjoy car shopping. know people who love haggling and that thrill of getting the best price possible, but who likes spending their Saturday afternoon at a car dealership? My friend Adam and I have both been looking for cars for a few months now. Well, let’s just say it was the best of times AND the worst of times when the two of us went car shopping!

A Tale of Two Salesmen

Business Growth Development

I don’t know too many people who thoroughly enjoy car shopping. know people who love haggling and that thrill of getting the best price possible, but who likes spending their Saturday afternoon at a car dealership? My friend Adam and I have both been looking for cars for a few months now. Well, let’s just say it was the best of times AND the worst of times when the two of us went car shopping!

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