Tue.Feb 09, 2016

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4 Ways to Survive a Social Media Disaster

Marketing Insider Group

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online […].

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B2B Video Marketing Done Right

KoMarketing Associates

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizatio

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4 Elements that drive B2B direct marketing results

Biznology

Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Demand Generation Lessons Learned in 2015

ANNUITAS

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. Whether it’s a new industry, product or technology, there are never two days alike and never a lack of things to learn. I also get to meet new people and build long-term relationships with my clients’ marketing and sales teams. The personalities and styles are always different and sometimes, even the culture as we work with global companies.

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New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

Image via BigStockPhoto.com. I worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever again ). When I first conceived this project, I anticipated a far different set of findings.

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3 Ways to Make Your Brand Fashionable

Adobe Experience Cloud Blog

Author: Melanie Grant As Coco Chanel once said, “In order to be irreplaceable one must always be different.” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand.

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How Publix Loves Their Customers in Social Media

Convince & Convert

Social Speed Dating. Social media can seem like a never-ending round of speed dating. Every day/hour/minute/second can be filled with new people with whom you need to forge a relationship from (near) scratch. Once that intro is made and the connection established, it has to be cultivated and sustained through product changes and launches, employee turnover, and a revolving door of seasonal trends in your marketplace.

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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. What is a Featured Snippet?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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100 Free PSD Website Templates

JotForm

Regarding website design, this year has passed under the auspices of flat style. However there were also other factors that shaped the Web the previous year, such as asymmetrical arrangement, which helped projects to break away from traditional boxy structures, a ton of multimedia, which was huge, l.

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How Targeted Email Marketing Gave Us a 48% Increase in Results

LeadSquared

Shibani is in a fix. She sends out dozens of emails about webinars regularly. But, because her audience are so used to getting mails from her, they don’t click on them anymore! That is, her click through rate (CTR) was decreasing! The last time she sent out an email regarding webinar registration, she noticed that the CTR had dropped by a solid 2.8%.

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The 9 Best Free WordPress Plugins for B2B Websites

MLT Creative

One of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. But the shear number of WordPress plugins can make it difficult and time consuming to figure out which ones your website needs. This post […]. The post The 9 Best Free WordPress Plugins for B2B Websites appeared first on MLT Creative.

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Improving Customer Relationships with Marketing Automation

Lead Liaison

With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. This means not only a customer that will offer a consistent source of revenue, but who will also provide valuable recommendations to help in enhancing products, and even drive new prospects to your brand by recommending your products and offering testimonials.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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We Won a PRODiE! Now Let Me Tell You Why

SnapApp

Last month, I accepted an award on behalf of the SnapApp product team from the Boston Product Management Association (BPMA), the Boston area's largest volunteer-run organization for product professionals. I am super proud of the whole team and it was truly an honor to be recognized. This is the second year of the BPMA “PRODiE” awards, recognizing excellence in product management and product marketing.

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Blog Disclaimer

Lead Liaison

Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. We recommend that you do not take any information held within as a definitive guide to the law or the relevant matter being discussed. You are advised to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.

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What is Retention Marketing, and Why You Need to Start Today

Hubspot

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world.

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Best-of-breed content + commerce

E-Spirit

Content-rich consumer experiences are only as good as the content and commerce solutions that power them, so choosing the right systems is essential. What should you look for from content and commerce vendors to help solve your biggest digital marketing challenges?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Need for Leads: Why Marketing is the Perfect Wingman for Sales

Hubspot

Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions.

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[New] Convert Support Center

Convert

We are excited to announce that Convert now has a new and improved support portal. We’ve been listening to your feedback and working diligently behind the scenes to build a brand new, robust, user-friendly area for you to get the help you need. You can ask questions, find answers, and enjoy a re-designed Support Center.

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Why We’re Thinking About Messaging Apps All Wrong

Hubspot

If you start to feel the low burn of anxiety rising in your gut whenever you hear about messaging apps like WhatsApp and WeChat, take comfort -- you're not alone. Much of the coverage on messaging apps to date has been accompanied by a mixture of sheer awe at their velocity and the oddly foreboding tone of a teenage dystopian blockbuster. I asked Eytan Oren, CEO a consultancy that specializes in messaging apps called BlockParty , why he thinks that is: "The growth of the ecosystem took a lot of

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Can Chipotle’s Reputation Management Strategy Save the Brand?

Content Standard

A string of food contaminations in its restaurants has put Chipotle in a desperate situation. Its sales in the final quarter of 2015 dropped by nearly 15 percent, and its stock is currently below $460 after an all-time high of $758 just a few months earlier. To try and correct its course, the company took an unorthodox approach in reputation management: Yesterday it closed all stores for a few hours to educate its staff on proper food safety.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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How to Use Instagram for Your Business [Free Ebook]

Hubspot

Instagram for business has become an essential element of social media marketing. With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side.

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45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

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6 Ways That Nonprofits Can Improve Their Keyword Research

Hubspot

The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website —from increased membership to PR attention and beyond. When it comes to success with SEO, long-tail is the name of the game.

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What to expect when you’re expecting #MarTech next month

chiefmartech

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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What B2B Marketers Can Learn from Super Bowl 50 Ads

Vidyard

While most people were busy donning their jerseys, cooking up football-shaped treats in the kitchen, and laying down the foundations of a solid easy chair butt-groove this weekend, many of us were watching the Super Bowl for some marketing inspiration. Peyton Manning is truly an inspiration to us all, but B2B marketers can also learn quite a bit from the minutes that happened between gameplay – here are some of our favorite Super Bowl ads from this year, and how you can apply their amazing

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AEC Website Design Trends - The New Normal

Hinge Marketing

Many AEC industry leaders are working with websites that are 4–5 years old. What was once cutting edge and trendy (for the architects among us at least) may now be out of date. Hinge’s research has shown that over 80% of professional service buyers check out a firm's website during the business development process. And more than 20% of buyers referred to a firm rule out that firm based on an unimpressive website.

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