ViewPoint

SEPTEMBER 10, 2013

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. If this is true, and no one has refuted me yet, why isn’t marketing management (and everyone in the marketing department) compensated in some manner on revenue the same way sales people and

Lead Qualification 206

Lead Qualification Work Management Sales Qualified Leads Blogger 206

Marketing Insider Group

SEPTEMBER 10, 2013

'Content quality vs. content quantity. How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. Sending enough leads to satisfy sales vs. sending them leads that convert to purchase. And content marketers in every industry are now facing the same dilemma: How much content is enough and how good does it need to be?

Content 193

Content Work Management Custom Publishing Marketing Management 193

ANNUITAS

SEPTEMBER 10, 2013

'The pressure for CMOs to demonstrate value and contribution to the business continues to increase.

CMO 182

CMO Demand Generation Demand Marketing Automation 182

Smashmouth Marketing

SEPTEMBER 10, 2013

'My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots. My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Could I possibly put together a team that could beat other experienced teams week in and week out?

Ad Building 142

Ad Building Stats Paper Statistics 142

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Digital B2B Marketing

SEPTEMBER 10, 2013

'Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? This guide will get you started. Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

Buy 138

Buy ReadyContacts Ad brokers Ad Building 138

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. In addition to the complexity of managing corporate social accounts, many of these companies are now looking to employees as influencers – helping to spread the brand message through their own personal networks.

Social Media 105

Social Media Media Work Management Marketing Management 105

LEADership

SEPTEMBER 10, 2013

'Part 1. “What do you mean we need to increase our social media budget? Isn’t it free? I thought we don’t need a budget.”. And another senior marketing manager bites the dust! This is not fiction-drama. This is rampant ignorance among the C-Suite in corporate America. B2B marketing professionals are challenged every day with how to get executive management to buy in for social media.

Social Media 63

Social Media Budget Programs Buy Media 63

Hubspot

SEPTEMBER 10, 2013

'In a world where 40% of people respond better to visual information than plain text , it''s probably a good idea to optimize your social media channels with visuals. And one of easiest ways to take advantage of visual content on social media is through your cover photos -- sitting right at the top of your profile, they occupy a huge piece of very valuable real estate.

Social Media 60

Social Media Paid Search Agency Companies Media 60

MLT Creative

SEPTEMBER 10, 2013

'If you’re investigating a shift to inbound marketing, you might ask yourself a question first. Are you just interested, or are you fully committed? I’ll explain the difference and why you’ll want to. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

Inbound Marketing 60

Inbound Marketing B2B Marketing B2B Creativity 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

SEPTEMBER 10, 2013

'Last week our CEO Brian Halligan published a fantastic article about why cold calling is dead and why inbound sales is the future. Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. But if that’s not enough -- here’s another reason. One guy in England has found a way to fight back on cold callers and telemarketers by forcing them to pay money to call him, the BBC reports.

Cold Calling 56

Cold Calling Telemarketing Paid Search Agency Customer Satisfaction 56

Vidyard

SEPTEMBER 10, 2013

Companies are marketing their products and services with video, but have you considered the impact video can have on promoting your workplace to potential candidates and employees? From the initial recruitment process all the way through to onboarding and training, video can help you attract candidates, vet their comprehension, and train employees once they’re hired.

Video Marketing 51

Video Marketing Process Training Resources 51

Hubspot

SEPTEMBER 10, 2013

'First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks. Google+ Embedded Posts! That''s right! Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. This means you can now showcase public Google+ posts you find (yours or others''), and visitors can interact with it by +1''ing, commenting, and following you right then and there -- no need to nav

Google 55

Google Tips Class Hubspot 55

i-Scoop

SEPTEMBER 10, 2013

'Content management is changing fast in a more customer- and business-oriented context. An overview of the trends in content management, Big Data and intelligent information management with John Mancini, leader of the AIIM global community of information professionals. Last year AIIM published a paper with Kodak Alaris (a partner) on Intelligent Information Management and how […].

Content 21

Content Paper Custom Publishing Communities 21

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

SEPTEMBER 10, 2013

'Hi, my name is Alexis and I am a recovering email subscriber addict. If you''ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in. Discounts? Yes, please. Merchandise online sold in the UK? Maybe I will move there one day.

Merchandising 54

Merchandising Paper Conversion Rate Sample 54

Biznology

SEPTEMBER 10, 2013

'I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

Social Media 163

Social Media Social Marketing Media Paid Search Agency 163

WriteSpark

SEPTEMBER 10, 2013

'What''s wrong with this statement? 30% of users who rely mostly on voice calls + 40% of users who rely mostly on texting = 70% of users are ready to adopt video calls. It seems pretty simple: The numbers 30+40 add up to 70, so the statement must be correct, right? Well, maybe. The statement isn''t clear about the causality of the final result, in two ways: About the relationship of choices: The fact that some users rely on voice and some on texting does not inherently mean they are ready to ado

Copywriting 131

Copywriting Statistics Paper Comparison 131

Hubspot

SEPTEMBER 10, 2013

'Marketers today are spoiled. Admit it! Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. But when something we’ve relied on that’s made our job a little easier is taken away, it hurts. Like when our friends at Google decided to start blocking certain keyword data that searchers were using to find our website content.

Keywords 54

Keywords Traffic Marketing Analytics Tools Clickthrough 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

WriteSpark

SEPTEMBER 10, 2013

What's wrong with this statement? 30% of users who rely mostly on voice calls + 40% of users who rely mostly on texting = 70% of users are ready to adopt video calls. It seems pretty simple: The numbers 30+40 add up to 70, so the statement must be correct, right? Well, maybe. The statement isn't clear about the causality of the final result, in two ways: About the relationship of choices: The fact that some users rely on voice and some on texting does not inherently mean they are ready to adopt

Copywriting 120

Copywriting Statistics Comparison Class 120

EMagine B2B Blog

SEPTEMBER 10, 2013

'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: How To Measure the Effectiveness Of Your B2B Online Marketing Program. Business to Community contributor Tim Asimos discusses key metrics to determining whether your B2B online marketing program is a success.

Online Marketing 60

Online Marketing B2B Marketing B2B Landing Pages 60

Crimson Marketing

SEPTEMBER 10, 2013

'Key statistics per social media network: LinkedIn - . 43% of businesses have acquired a customer through LinkedIn. Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business. 40% of marketers report Google+ is “useful to critical” for business .

Social Media 178

Social Media Social Marketing Marketing Strategy Marketing & Strategy 178