Tue.Nov 27, 2012

Trending Sources

6 Steps To Executing A Content Strategy

B2B Marketing Insider

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done?

A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this! Social advertisers. Newsletter or email marketers. Photo by Thai Jasmine on Flickr.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

This blog post tells some personal stories and takes you a bit back in time. In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. So, if you care about your budget and your customers read this. Hurray. It gets worse.

6 Steps to Generate Leads Online with Content

Synecore

The Internet is awash with content, some good, some bad, and some downright ugly. In this veritable maelstrom of information, how can brands use content to form connections that matter? Here is a useful six-step approach you can follow to generate leads online with content. Prospects and clients have one thing in common- they’re human beings with human motivations. Don’t forget this.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Social media sells process, not product

Biznology

Folks care more about how you made than what you made. Well, not really. If what you made isn’t good, they won’t be interested in you at all; however, if you have a modicum of success, then folks will want to know as much about your culture, gear, tools, vision, operating principals, habits, and process as possible. How, you ask? Are you kidding me? Are you too corporate? OK, now do it.

The 16 Most Important Social Media Updates of 2012

Hubspot

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. 11) Promoted Updates.

The Straight Dope On List Vendors

Sales Prospecting Perspectives

A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Of course I've been down this road a million times and typically I'll go the standard route and attempt to work through the traditional list vendors out there, but I only ended up netting about 500 total names. Then I went to a company that specialized in public service, but they could only provide nothing more than the chief of police and main number to call and no email. Plus they could only provide me the data on cd-rom, yikes! Bad move. I'll pass. Once again I passed.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. What’s the takeaway here? Here is the hard data. Content is still king.

3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Sometimes those people are us! So after all these years what have we learned? As it turns out a lot. Here is a proven system to use LinkedIn for B2B sales leads and prospecting.

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7 Critical Things Every Lead Nurturing Email Needs to Communicate

Hubspot

We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we're crafting our marketing emails, we neglect to consider exactly what it is we're communicating, whether it be in terms of the tone we're using, the email's design , or most importantly, the content itself. The answer is yes ;-). So what?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 “Must Have’s” in any So(Social) Mo(Mobile) Lo(Local) Strategy

WindMill Networking

Having a SoMoLo marketing strategy makes it easy for consumers to find anything related to your business. Businesses unleash the power of SoMoLo when they connect with consumers where social, mobile and local intersect; it is at this point where companies meet consumers where they are (not vice-versa, as in the old days of marketing). Must-Have’s in any SoMoLo Strategy: 1. GIVE CONSUMERS CONTROL).

Which Social Platform Do You Find Best for Interaction? [POLL]

Tomorrow People

POLL: Which Social Platform Do You Find Best for Interaction

Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out

Integrated B2B

We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. In this interview with Brian Walker, former Vice President with research giant Forrester, now Senior Vice President of Strategy at commerce software vendor Hybris , we discuss the changing face of B2B buyer behavior and what B2B companies need to do to stay ahead. The setting is freshly released research from Hybris looking in to online buyer behavior and the current state of online retail in B2B. But how frightened should B2B suppliers really be? There is no need to be caught flat-footed.” .

Which Social Platform Do You Find Best for Interaction? [POLL]

Tomorrow People

POLL: Which Social Platform Do You Find Best for Interaction

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

3 steps to make the most of your eMail list

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow}  Columnist. You’ve got an email list and you’re continually adding to it. But are you using your email list effectively?  It’s a fine balancing act leveraging your database to keep in front of leads and move them toward a sale, without turning them off and creating unsubscribes. Create a trigger to identify prospects. Segment, nurture, and segment some more.

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Let's talk branding, shall we?

Savvy B2B Marketing

I've been getting up on a soapbox over at Suddenly Marketing. You see, I've become something of a geek when it comes to branding, and I'm tired of seeing branding get the short end of the stick. Far too often, branding gets passed over for shinier, brighter, snazzier fellows like social media, integration, and beautiful new websites. when it's the right picture). have a process.

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5 More Tips to Better Website Conversion Rates: Part Two

EMagine B2B Blog

Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages. providing authoritative collateral documents on your most important pages. stacking your calls of action in order of importance. launching a resources section of your website to improve your authority and relevance on a given set of topics.

B2B Marketers: Why You Should “F” Your Website Content!

B2B Marketing Traction

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” ” The format is in the shape of an “F.” They scan it. 2.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

VIDEO: Social Media 2013

Client Bridge

From author Erik Qualman, here's a video that looks at major trends in social media going into the next year. Most impressive marketing fact: The Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad. Watch on YouTube

The Lesson From Cyber Monday 2012: Go Mobile or Go Home

Fathom

It was good to be an internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever. What made 2012 unique wasn’t just the sales, it was … Continue reading → The post The Lesson From Cyber Monday 2012: Go Mobile or Go Home appeared first on Fathom. commerce/B2C Mobile Cyber Monday 2012 iphone mobile ecommerce Social Media

Ask the Right #Sales Questions

Sales Intelligence View

Seven major types of questions invariably come up in a sales meeting. By preparing for these ahead of time, a salesperson can significantly improve chances of closing. For extra preparation, try roleplaying an interview with a colleague so you can perfect your tone and create actionable rebuttals for any concerns a potential client might voice. Open Ended Questions. Questions that Identify Needs.

5 More Tips to Better Website Conversion Rates: Part Two

EMagine B2B Blog

Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages providing authoritative collateral documents on your most important pages stacking your calls of action in order of importance launching a resources section of your website to improve your [.] The post 5 More Tips to Better Website Conversion Rates: Part Two appeared first on B2B Web Strategy. Conversion Metrics Lead Generation

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website

Sazbean

B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.” The Search Engine’s job is to serve it up in response to people’s search in a way that is anticipated and relevant.

SEM 2

The Geometry of Marketing in the Round: A SnapApp Book Review

SnapApp

There's content marketing, social media marketing, SEO marketing, digital marketing, print marketing, push marketing, pull marketing, paid media, earned media, owned media, and countless other variants, divisions, distinctions and silos for marketing. With so many possibilities, initiatives and operations,? necessary. The world of modern marketing isn't static and flat; it's dynamic and it's round.

What Can the World of Sport Teach Us About Good Business?

Business Growth Development

English: Los Angeles Lakers Magic Johnson and Boston Celtics Larry Bird in Game two of the 1985 NBA Finals at Boston Garden (Photo credit: Wikipedia). Michael Jordan said, “Talent wins games, but teamwork and intelligence wins championships.” ” Leaving aside the slightly ungrammatical phrasing, he raised an excellent point that applies to nearly any field of human endeavour.

What Can the World of Sport Teach Us About Good Business?

Business Growth Development

English: Los Angeles Lakers Magic Johnson and Boston Celtics Larry Bird in Game two of the 1985 NBA Finals at Boston Garden (Photo credit: Wikipedia). Michael Jordan said, “Talent wins games, but teamwork and intelligence wins championships.” ” Leaving aside the slightly ungrammatical phrasing, he raised an excellent point that applies to nearly any field of human endeavour.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.