Wed.Jan 23, 2013

Trending Sources

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. You’re not alone. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

By Obaidul Haque, {grow} community member. For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out. The Importance of Authoritative Blogs .

New developments in B2B marketing list acquisition


Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days. There are more than 40,000 business lists available for rent in the U.S.,

How Can Professional Services Firms Engage an Audience in a More Personal and Cost Effective Way?


At Marketri, we make it a point to consistently re-evaluate how we serve our clients. We start with a proactive plan, of course, but it's also important to stay nimble, flexible and stay connected with clients’ needs as they are today -- which may be a bit different from six months ago. Well, what if there was a way to get the best of both worlds? There is! Build a personal connection.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

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The Only B2B Content Marketing Battle Map You Need

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate business opportunities and get more bang for their marketing buck. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available.

6 Basic Social Media Results You Need to Track

B2B Marketing Traction

When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. 1. mozRank. Twitter. Track # of followers , # of people you follow , # of tweets.

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INFOGRAPHIC: Social Networking Statistics for 2012

Client Bridge

From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage. View Original Article

Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content

Writing on the Web

6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Watch a 5-setter at Australian Open. Check email.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Amazingness of Marketing Automation

Modern B2B Marketing

by Jason Miller The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects. Marketing automation is the platform that will help you manage the workflow through this brave new world and its amazingness cannot be overstated. What does marketing automation amazingness look like?

Sales Tool Spotlight: Docusign

Sales Intelligence View

In honor of our new eBook, 32 Sales Tools for 2013 , we’d like to draw some attention to our favorite sales tools. Cue the spotlight for DocuSign , the e-signatures application that completely changes the sales game for companies that require contracts and signatures to close business. Before DocuSign, we all had to put up with faxing or scanning and sending anything that needed to be signed.

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Why Spreadsheets Don't Work for ROI / TCO Tools

The ROI Guy

Many organizations have developed spreadsheet models to help economically justify solutions. Often these spreadsheets are developed by a field subject matter expert, out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use. Here are a few of the most common issues we see with most spreadsheet based tools: 1.

Marketers…We Still Have Work to Do


Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. Some of my co-presenters were Joe Pulizzi of Content Marketing Institute , Joel Book from Exact Targe t and John Fimiani from Oxiem.   I must confess, I was a little skeptical going in.   But my concerns were quickly alleviated upon my arrival and the subsequent participation. Here are some observations based on my time and discussion at Interact13. The good news? 

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

3 Mistakes to Avoid when Connecting with Social Media Influencers


Social media influencers are those people whose Tweets and posts carry weight with a large audience of followers. When an influencer posts something positive about a product, his or her followers will notice and it can actually boost sales for that product. Clearly, if you’re looking to build brand awareness and to get more from your social media marketing efforts, connecting with the influencers in your industry should be a priority. Favorable Tweets and posts about your company and products from influencers can put you on the map and help your bottom line. That’s not how it works.

These Tactics Will Sink Your Business | Volacci


Your Secret Marketing Weapon for 2013

Savvy B2B Marketing

I recently had the distinct pleasure of doing a podcast with my charming and super smart friend, Jon Buscall of Jontus Media. Conversations with Jon are always entertaining and informative, but I was particularly excited about this one because our primary topic was - drumroll please - branding. Ah, yes. that drum upon which I've been beating ceaselessly of late over at Suddenly Marketing.

No-Cost Webinar: 6 Traits of Case Studies that Compel & Sell

Stories that Sell

A Free Webinar. Traits of Case Studies that Compel and Sell: How Writers Can Deliver Stories That Sell. Customer case studies are a hot area for freelance writers. LOTS of organizations are capturing the success stories of their happy customers - and turning to freelance writers to help them do so. It's fun work that's never the same, and it's lucrative. The typical 2-page case study commands $1000-$1500, on average. As a writer, how can you deliver case studies that resonate with the audience - and sell for your clients? Learn more or register now

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.