6 Steps to Writing Awesome Fresh Content" src="[link] width="256" height="170" title="Content Marketing with Blogs: 6 Steps to Writing Awesome Fresh Content" />What private Hell do you go through to write fresh blog content ? How do you pick a blog topic that will score with search engines AND solve a problem your target audience frequently has? Do you scour the dungeon of your mind for new slants on old stuff? don’t know any business professional who doesn’t struggle to keep up a fresh supply of awesome content for their readers. Watch a 5-setter at Australian Open. Check email. MORE >>

Social media influencers are those people whose Tweets and posts carry weight with a large audience of followers. When an influencer posts something positive about a product, his or her followers will notice and it can actually boost sales for that product. Clearly, if you’re looking to build brand awareness and to get more from your social media marketing efforts, connecting with the influencers in your industry should be a priority. Favorable Tweets and posts about your company and products from influencers can put you on the map and help your bottom line. That’s not how it works. MORE >>

When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. mozRank. mozRank is on a scale of 1 to 10 and is SEOmoz’s 10-point measure of link authority and popularity. It’s similar to the old Google Page Rank and is logarithmic, so bear that in mind, too. Twitter. Track # of followers , # of people you follow , # of tweets. MORE >>

Is your company based in the United Kingdom? Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. To help you understand the best SEO tips for targeting a UK audience, we've developed a helpful, free tip sheet -- 10 Quick SEO Tips to Target a UK Audience -- that you can download, print, and keep handy. On-Page vs. Off-Page SEO. Here’s why. Search engines then index your page by the keywords you used on that page. or.de. domain. MORE >>

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who map their content moves with the same thoroughness and precision as Stratego players can increase awareness, generate business opportunities and get more bang for their marketing buck. The Content Marketing Institute defines content marketing this way: " Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action." Pretty straightforward. MORE >>