Pearl Digital Marketing

APRIL 22, 2019

Name me one business owner who doesn't struggle with blogging consistently. Go on, I'll wait. In business, there are a million things to do and blogging is one of the easiest tasks to push to later. Unfortunately for many, later usually means months later. However, consistently publishing content can help improve SEO so a stale blog with inconsistent publishing frequency may not be doing your search engine rankings any favours.

SEO 69

SEO Tips Business Content 69

Influitive

APRIL 22, 2019

One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact, IDC expects the worldwide online communities market revenue to grow to $1.2 billion by 2019, representing a CAGR of 24.3%. Many leading companies are also leveraging their communities to mitigate costs, saving thousands without having.

Communities 154

Communities Cost Resources Paid Search Agency 154

Biznology

APRIL 22, 2019

We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books. In honor of Earth Day, we are very pleased to feature this excerpt from The Great Pivot: Creating Meaningful Work to Build a Sustainable Future from our new contributor, Justine Burt. Disruption is Coming.

Ad Building 143

Ad Building Mobile Marketing Cost Comparison 143

Content Marketing Institute

APRIL 22, 2019

Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some key considerations to keep in mind. Continue reading → The post Get a Plan: How to Make the Most of Influencer Marketing appeared first on Content Marketing Institute.

Planning 107

Planning Paid Search Agency Marketing Social Marketing 107

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

APRIL 22, 2019

Attribution. It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Industrial Marketing Today

APRIL 22, 2019

Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. Industrial email marketing continues to be very effective in promoting content, nurturing leads and building thought leadership.

Email Marketing 93

Email Marketing Thought Leadership Marketing & Strategy Social Media 93

Zoominfo

APRIL 22, 2019

B2B Marketing 191

B2B Marketing B2B Marketing 191

Hubspot

APRIL 22, 2019

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

EMagine B2B Blog

APRIL 22, 2019

There are a lot of moving parts to a successful SEO strategy and the SEO industry is always evolving. Staying on top of what is important in the eyes of the search engines is key, although not always easy. This year, we already experienced a broad core algorithm by Google and more are sure to come as the year unfolds. See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last cor

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Bannersnack

APRIL 22, 2019

Pinterest marketing has so many opportunities to offer to companies of all sizes, from all around the world. While most marketers will think of Facebook and Instagram when it comes to social advertising, Pinterest has been proven to provide an excellent medium for product discovery and shopping. According to Pinterest, 67% of people using Pinterest […].

Business 81

Business Advertising Mediums Paid Search Agency Advertisements 81

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. It also brings back memories of countless strategic planning engagements with clients and our own executive team over the years. But therein lies the problem. This basic business exercise doesn’t happen nearly as often as it should.

SWOT 81

SWOT Analysis Content Work Management 81

EMagine B2B Blog

APRIL 22, 2019

A top priority for most pharmaceutical companies is to drive traffic to their website. A steady flow of traffic is a mark of success leading to increased revenues, right? But, what if that traffic isn’t converting and adding to your bottom line? More traffic isn’t what paves the way to awareness and growth. There is a not-so-little secret way you can have more control over the type of traffic you attract.

Long Tail Marketing 80

Long Tail Marketing Keywords SEO High Quality Lead 80

FMG Suite

APRIL 22, 2019

As reported by Investment News , 25% of financial advisors plan to add digital marketing this year, and 29% of advisors have already incorporated these channels. Now let’s look at the stats for all small business owners – only 1 in 5 SMBs doesn’t use digital marketing yet. Why are advisors so much slower to “get with the times” compared to other entrepreneurs and small business owners?

Planning 78

Planning Ideal Customer Profiles Broadcasting Marketing & Strategy 78

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Social Media

Forrester B2B

APRIL 22, 2019

At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM). I have to say that, prior to Forrester’s acquisition of Sirius, I was […].

Account Based Marketing 77

Account Based Marketing ABM Acquisitions Research 77

Genroe

APRIL 22, 2019

It’s been a pretty good year for us so far. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads. Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing […]. The post The Best B2B Marketing Blogs to Follow appeared first on Genroe.

B2B Marketing 72

B2B Marketing Best Practices B2B Traffic 72

BenchmarkONE

APRIL 22, 2019

Not long ago, coming up with a five, 10 or 15-year plan for your business was a pretty straightforward process. In fact, if you didn’t have plans like these in place, you were probably falling behind. But today, thanks to advances such as artificial intelligence and new digital technologies, many B2B business owners find their industries changing overnight.

SWOT 69

SWOT Business Act-On Public Relations 69

Allocadia

APRIL 22, 2019

Marketers must be able to confidently invest in programs that drive impact for their organizations, but what tools do they have to guide these decisions? The answer lies in their data, but does this come from ROI assessments, attribution models or a combination of the two? Many marketers may choose one over the other, but they aren’t interchangeable and will ultimately answer different questions.

ROI 59

ROI CMO Webinar Metrics Features 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

APRIL 22, 2019

In the ever-evolving guessing game of how to please the search engine gods, there are always new questions to consider. When it comes to the debate around using subdomains versus subfolders, even Google doesn’t provide the answer we’re looking for. To the search giant, subdomains and subfolders are equal. Although their statement of “use what works best for your setup” is a logical one, we know there are a few obvious SEO benefits you can receive from using subdomains and a few drawbacks that ma

SEO 63

SEO Domain Long Tail Marketing SERP 63

Moz

APRIL 22, 2019

Posted by LilyRayNYC Google’s search results have seen a whirlwind of major changes in the past two years. Nearly every type of modern-day search queries produce a combination of rich results beyond the standard blue links — Featured Snippets, People Also Ask boxes, Knowledge Panels, maps, images, or other enhancements. It is now even possible to browse flights, hotels, jobs, events, and other searches that were previously only available via external websites, directly on Google.

Customer Surveys 63

Customer Surveys Google SERP Ad Frequency 63

Square 2 Marketing

APRIL 22, 2019

These Simple Homepage Upgrades Can Drive Big Growth In Lead Numbers. I’ve probably looked at (for the sake of evaluation) over 25,000 homepages. We end up working with many of those companies to help improve their sites, so I’ve had the benefit of watching as our recommendations and upgrades produce the desired results. Today, we evaluate and provide website homepage recommendations to almost anyone who contacts us.

Optimization 61

Optimization Leads Lead Marketing Qualified Leads 61

Heinz Marketing

APRIL 22, 2019

By Matt Heinz, President of Heinz Marketing. Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Lead Liaison

APRIL 22, 2019

The ecommerce industry has been continuously growing with a rapid speed over the past few years. The trend towards ecommerce is showing no signs of slowing down. In fact, shopping has become one of the most popular activities over the internet. More than 1.66 trillion customers are buying goods and services online. As per prediction completed by Statista , global retail ecommerce revenue will amount to $4.88 trillion by 2021.

eCommerce 54

eCommerce Marketing Management Tools Lead Liaison 54

Allocadia

APRIL 22, 2019

Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back. Interested in more marketing planning content?

Planning 52

Planning Marketing Plans Class Paid Search Agency 52

Predictive Response

APRIL 22, 2019

Nonprofit organizations do not always receive the credit they deserve for providing funds and assistance to individuals or causes in need. While it is never easy to manage a successful and thriving nonprofit, it is possible to build a following of those who genuinely wish to support your cause while spreading the word of your organization with various digital marketing tactics.

Organization 45

Organization Ad Building Paid Search Agency Webinar Metrics 45

Allocadia

APRIL 22, 2019

Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup” Interested in more marketing planning content?

Planning 52

Planning Marketing Plans Marketing Budget Creation Class 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

FMG Suite

APRIL 22, 2019

Secrets to creating a winning succession plan for financial advisors. ?. What does an advisory owner really need to have in order when they’re preparing for retirement and succession? For 25 years Susan Danzig has been helping financial services professionals understand their value, create and execute marketing strategies, and provide guidance for the long-term development and growth of their advisory.

Service 45

Service Business Planning Lead Scoring 45

Allocadia

APRIL 22, 2019

ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are being used properly. Download this ebook to understand the difference and take the first step towards creating impact.

ROI 52

ROI Trends Marketing 52

Convert

APRIL 22, 2019

When it comes to user experience design, your navigation bar is one of the most critical components. And naturally so — after all, your visitors can feel lost without one. Several studies also directly tie a bad navigation menu to a poor website experience. But talk to optimizers about navigation bars or sticky menus… and.

Studies 45

Studies Optimization Design Marketing Websites 45