Sat.Aug 01, 2020

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Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe

Search Engine Journal

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal.

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Best Time Management Tips for Productive Small Business Owners

Outbound Engine

Many small business owners are accustomed to burning the candle at both ends. In fact, 39 percent report working up to 60 hours per week. It’s no wonder time management tips are so commonly sought out by busy small business owners. Are you a professional who finds the idea of a 40-hour workweek laughable? Test out these time management tips and “work” your way to a more productive week. 1.

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The benefits of scalable e-commerce platforms for your business

Sana Commerce

The post The benefits of scalable e-commerce platforms for your business appeared first on Sana commerce.

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B2B Reads: Outsourcing, Robots, and Reimagining Marketing Skills

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Outsourcing Content Marketing? Here’s How to Make That Partnership Successful.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.