The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Roketto

JULY 30, 2020

What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? b) The potentially exponential organic growth? c) The low barriers to entry? The answer? d) All of the above. And more.

Stats 110

Stats Content Marketing Barriers Content 110

Buffer

JULY 30, 2020

Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge. When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that would ultimately impact our team, our customers, and our business.

Lead Ranking 93

Lead Ranking Paid Search Agency Marketing Proposals Efficiency 93

Webbiquity

JULY 30, 2020

Guest post by Lexie Lu. As event professionals know, even the best-planned gathering can fall flat without the right marketing. Image credit: cottonbro from Pexels. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

JULY 30, 2020

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeared first on Content Marketing Institute.

Trust Marketing 145

Trust Marketing Brand Identity Branding Content Marketing 145

The Daily Egg

JULY 30, 2020

Want to jump straight to the answer? The best contact management software are Salesforce Essentials and Insightly. In sales, your customers are your lifeblood. After all, a business without customers is just a hobby. That’s why you need to invest into a good contact management software. It helps you keep track of all of your […]. The post Best Contact Management Software appeared first on The Daily Egg.

Contacts 138

Contacts Software Best Practices Business 138

Search Engine Journal

JULY 30, 2020

Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy. The post Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing via @lisabuyer appeared first on Search Engine Journal.

Marketing & Strategy 132

Marketing & Strategy Marketing Search Marketing Resources 132

Biznology

JULY 30, 2020

Considering recent changes around the world, leadership development training is probably more important than ever before. As most organizations fail to move the needle on strategic change, the spotlight is more focused on change effectiveness. Change is often hard and even unwanted, but effective leaders can keep employees excited about change, engaged, informed and productive.

Training 104

Training Effectiveness Marketing Management Lead Ranking 104

Sprout Social

JULY 30, 2020

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Sprout’s Agency Partner Program was built to help our agency customers expand their client networks, connect with other agencies around the globe and use Sprout best-in-class tools to serve their clients more effectively.

Paid Search Agency 122

Paid Search Agency Advertising Agencies Lead Scoring Lead Ranking 122

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

JULY 30, 2020

Remember conferences and meetups?! I can only vaguely recall my last conference. So many B2B deals closed, and so many connections made. Today, the very concept of shaking hands to close a deal seems like a distant dream from the past. Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. .

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Hinge Marketing

JULY 30, 2020

Marketing is one thing, but strategic marketing is the type of marketing that works best because it takes advantage of your competitive advantage. So, in this two-part video blog, Liz Harr is going to be talking to you about 10 marketing strategies that really deserve prioritized attention because they really work. TRANSCRIPTION: Marketing is one thing, but strategic marketing is the type of marketing that works best because it takes advantage of your competitive advantage.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Video Marketing Planning 93

Roketto

JULY 30, 2020

What is it that makes content marketing such a successful and desirable tactic? Is it the high return on investment that content marketing offers? b) The potentially exponential organic growth? c) The low barriers to entry? The answer? d) All of the above. And more.

Stats 83

Stats Content Marketing Barriers Content 83

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Yet, how to achieve that perfect ROI? In recent times, it’s become all about the data.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

Vision6

JULY 30, 2020

As marketers, we spend most of our time focussing on our external emails. We spend hours crafting the most beautiful and engaging emails for our subscribers and prepare for that dreaded send anxiety. But when it comes to internal communications we hit send like we’re ordering tacos on Ubereats – just submit already! Your internal audience is just as important as your external so the same rules apply for your strategy, execution and reporting.

Eye-Tracking 81

Eye-Tracking Training Mobile Marketing Tips 81

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you're like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers. Why? Because people crave authenticity. Senior living is one such B2C industry where building authentic and relational trust with the customer is paramount.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SWZD

JULY 30, 2020

Maintaining a healthy sales pipeline is the most important aspect in your revenue journey. Chances are, your ABM strategy today is driven by a limited view of your data that results in limited outcomes.

Account Based Marketing 62

Account Based Marketing ABM 62

Sharpspring

JULY 30, 2020

With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into your company’s workflow.

Paid Search Agency 66

Paid Search Agency Marketing Automation Services Advertising Agencies Marketing Automation 66

Litmus

JULY 30, 2020

Email marketers can engage with dozens of different technologies to build and launch campaigns. Having a strategic approach to using these tools not only maximizes the investment, but also allows for innovation and messages that your subscribers will look forward to receiving. This month featured sessions on operating tools in your marketing stack and a tactical-level approach to creating Dark Mode experiences that take your design to the next level.

Template 66

Template Budget Programs Work Management Paid Search Agency 66

Content Science Review

JULY 30, 2020

Veteran health care journalist Gary Schwitzer talks about the top problems in health and science communication and how to avoid them.

81

81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

MarketMuse

JULY 30, 2020

Image optimization is one such SEO practice that is often overlooked, yet it has great potential to improve your visibility on the web. The post How to Drive Traffic by Optimizing Images for SEO (Guest Post) appeared first on MarketMuse.

Traffic 62

Traffic Optimization SEO Practices 62

DivvyHQ

JULY 30, 2020

Producing website copy doesn’t have to be a daunting task. Instead of starting with a blank page, you should create and use a website content outline template that helps you stay in line with writing best practices, CMS requirements, and your overall content strategy. BTW, you can download ours for FREE.

Template 56

Template CMS Development Marketing Websites Product 56

Square 2 Marketing

JULY 30, 2020

This is part two of a two-part series on customer service. Getting Customers To Actively Share Their Stories Is Challenging – How To Crack The Code. In part one of this conversation , we talked about the various methodologies behind collecting customer feedback on your products or services. In this article, we’ll talk about how to turn that feedback into reviews, references, referrals and customer advocacy tools that can be used to accelerate marketing and sales cycles.

Sales Cycle 53

Sales Cycle Activities Service Conversion 53

Contify

JULY 30, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced that it has successfully deployed its account intelligence solution to help a US-based management consulting and advisory services firm leverage intelligence on key accounts to drive new opportunities that boost sales. As part of the engagement, Contify deployed its proprietary AI-enabled Account Intelligence platform for the sales and business development teams of the firm that: 1.

Marketing Management 52

Marketing Management B2B Sales Service B2B 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Metadata

JULY 30, 2020

Dynamic Audiences Dynamic Audiences is here! Now you can build your target account-based audiences using Salesforce View and Report, and it will update dynamically for LinkedIn. Native Targeting on LinkedIn Target your account list directly on LinkedIn and use its vast network of 610 Million users to build your audiences. Upload list.csv, or build via Salesforce List and Accounts.

Demand Generation 52

Demand Generation Product Multi-Channel Lead Gen 52

Sharpspring

JULY 30, 2020

With the constantly evolving language of digital marketing, business owners and marketing teams must be able to adapt quickly. But the danger of speed is that too much of it can lead to miscommunication, overspending and even the duplication of tasks. To avoid frustrating complications and unnecessary delays, it’s smart to incorporate marketing automation into your company’s workflow.

Paid Search Agency 52

Paid Search Agency Marketing Automation Services Advertising Agencies Marketing Automation 52

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. And that’s understandable. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money) necessary to create something that should stand out to your target audience. Now, all you want is the attention you think your story is worth.

Paid Content 52

Paid Content Promotion B2B Content 52