Sun.Sep 28, 2014

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A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating

NuSpark Consulting

'Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important that your content stands out in an online sea of information. Creating content that will leave a lasting impression goes far beyond words. Internet users have extremely short attention spans, so unless your content includes varying features, many users will skip over it.

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Does Your Marketing Strategy Align With Your Goals? A Story

Hubspot

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The way you go about setting goals is all wrong. You may not even be aware of it. And the kicker is that it''s not even your fault. You have faulty wiring. (Don''t worry, we all do.). You''re conditioned to attach expectations, as unrealistic as they may be, to any goal you set for your business.

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What does your CEO want from marketing?

TaylorMadeIn KEW

Last week I attended the B2B Marketing Leaders Forum annual event, which brings together senior marketers from across the UK to discuss the big issues and challenges that B2B marketers deal with every day. For me, there were 2 stand-out presentations on the day. The first was given by Tom Stein, CEO of Stein IAS, who conducted research with a broad range of B2B CEOs and CMOs to understand their perspectives on what CEOs care about and what marketing is delivering.