Sat.Jan 04, 2014

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What Content Marketing Functions Do Industrial Companies Outsource?

Industrial Marketing Today

'I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

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The Resources You Need to Create Content More Efficiently [In Under 100 Words]

Hubspot

'Feel like there aren''t enough hours in the day to create content? That''s where content hacks come in. For instance, did you know there are templates out there to help you write blog posts and create SlideShares ? And templates to help you produce press releases ? Even ebook templates so your lead gen content is supah-fine ? These things won''t do the work for you, but they should help you cut down on creation time.

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By: Thought leadership: content marketing and management at service

i-Scoop

[…] Content marketing research shows thought leadership is a primary goal for businesses. […].

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30-Day Blog Challenge Tip #3: Be Yourself

Hubspot

'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Courtney Holmes , Creative Director of Talk is Sheep Marketing : "Be yourself.

Tips 49
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.