Wed.Apr 27, 2016

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3 Lessons Smart Marketers Can Learn From Growth Hacking

Marketing Insider Group

Whether you’re a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team will face. So how you go about developing and executing effective marketing strategies on a tight budget that will help grow your business? One potential solution is […]. The post 3 Lessons Smart Marketers Can Learn From Growth Hacking appeared first on Marketing Insider Group.

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Why Scaling Account-Based Marketing is So Important

Lattice

ABM processes help focus the marketing and sales efforts of any company, and push towards creating that kind of personalized engagement that will drive increased ROI for the business. Learn why Forrester analyst Laura Ramos and Lattice Engines CEO Shashi Upadhyay believe companies should be looking into ways to utilize ABM strategies for more than their top 50 accounts, and understand how companies can identify their top 1000 or 5000 accounts, to scale their ABM efforts to their broader account

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5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […]. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free). S ocial Media. T rack. Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. How to budget and plan for a business video content marketing strategy .

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Too much Reading

Ambal's Amusings

Adi is a terrific role model for Ari. But, in some scenarios, he is being such a bad influence on Ari. Take for example, his avid reading. Ari takes after his brother. I know. I know. We all think reading is a good habit. But, too much of a good thing can be a bad … Continue reading "Too much Reading".

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10 LinkedIn Messages You Should Never Send to Freelancers

Contently

This article originally appeared on The Freelancer. LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. But that doesn’t mean everything in our inboxes is useful. Far from it. From the recent college grad begging for a job to the editor with an “exciting opportunity” to produce free content, freelancers’ profiles can attract some presumptuous and outright ridiculous peop

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How Influencers and Snapchat Dominated #SMMW16 Discussion

Convince & Convert

Total Mentions. Social Media Marketing World (#SMMW16) kicked off last Sunday, bringing 3,000 marketing professionals to San Diego through Tuesday. During the course of those three days, nearly 72,000 mentions were made by attendees and those discussing the conference from afar: While mentions consistently were high throughout the conference, the largest spike in volume occurred just before noon on Monday.

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Introducing: Contently’s New Media Library for Enterprise-Wide Content

Contently

Disorganization is the enemy of productivity. In content marketing, it can rear its ugly head in the planning process, throughout the course of production, and when managing content assets across multiple departments. When brands don’t know where or how to access valuable company assets, the result is inconsistent messaging and a waste of time and resources.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Build Unique Strategies for Creative Influencer Marketing

Convince & Convert

Open Your Mind… …and the rest will follow? Well, yes! Tyler Farnsworth is a titan of creative problem solving, and he’s capitalized on his riveting skill sets to great success. He believes in passion, making marketing exciting, thinking outside of the box, and mutually beneficial relationships built on trust and innovation. August United is an influencer marketing agency that focuses on facilitating energized and impactful relationships between influencers and brands for mutually ben

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What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text).

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Lead-to-Account Matching Is Only the First Step

LeanData

Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the that talk is music to my ears. That’s because lead-to-account matching really is a core function that helps your sales and marketing teams focus on the accounts that matter the most.

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Marketing Automation Users: Quality Inputs (for Spectacular Output)

SWZD

Marketing automation gives you the opportunity to produce more Sales-Qualified Leads from raw leads and Marketing-Qualified Leads. This in turn enables you, the marketer, to track a higher volume of closed sales to your hard work. However, with success comes higher expectations – and greater demands, on both volume and.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Easy hacks to get your content strategy fired-up

Canadian Marketing Association

By Mei Burgin and Marie Wiese from CMA’s B2B Council. In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience. So you have buy-in from the boss and you’ve developed a buyer persona to help you guide the themes for your content marketing plan. Now what? Here are 10 easy B2B content marketing hacks to get you started with developing and executing your content marketing plan. 1.

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Marketing Automation Users: Quality Inputs (for Spectacular Output)

SWZD

Get the most out of your marketing automation by ensuring high-quality raw lead inputs. Marketing automation is becoming a standard for B2B marketing departments, as lead nurturing is now required for sales-ready leads. But like all business processes, lead nurturing relies on topnotch inputs. Here are key tips to maximize them.

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New Best Practices in Drip Campaigns

ActiveDEMAND

New Best Practices in Drip Campaigns Drip campaigns – or “nurture campaigns” as they are often called – have been part of the marketer’s essential tool belt for some time now. And while they are not new, the way in which they’re implemented has been changing as customers become more discerning and technology advances. The old stand-bys that encourage “lead them down the funnel,” “offer useful assets,” “have a clear call-to-action” and “don’t email too often” still hold merit, but the bar is defi

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5 Tips for Better Email Marketing

GreenRope

5 Tips for Better Email Marketing. No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Don’t believe me? Here are a few stats that will change your mind. - 74% of marketers say targeted personalization increases customer engagement. – eConsultancy. - 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen. - Segmente

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lead-to-Account Matching Is Only the First Step

LeanData

Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the that talk is music to my ears. That’s because lead-to-account matching really is a core function that helps your sales and marketing teams focus on the accounts that matter the most.

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5 Tips for Better Email Marketing

GreenRope

5 Tips for Better Email Marketing. No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Don’t believe me? Here are a few stats that will change your mind. - 74% of marketers say targeted personalization increases customer engagement. – eConsultancy. - 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen. - Segmente

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Lead-to-Account Matching Is Only the First Step

LeanData

Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the that talk is music to my ears. That’s because lead-to-account matching really is a core function that helps your sales and marketing teams focus on the accounts that matter the most.

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5 Tips for Better Email Marketing

GreenRope

5 Tips for Better Email Marketing. No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Don’t believe me? Here are a few stats that will change your mind. - 74% of marketers say targeted personalization increases customer engagement. – eConsultancy. - 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen. - Segmente

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Lead-to-Account Matching Is Only the First Step

LeanData

Chances are you’ve been hearing a lot lately about “lead-to-account matching.” It seems like there are more and more companies bragging about how they can bridge that gap. On one hand, all of the that talk is music to my ears. That’s because lead-to-account matching really is a core function that helps your sales and marketing teams focus on the accounts that matter the most.

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5 Tips for Better Email Marketing

GreenRope

5 Tips for Better Email Marketing. No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Don’t believe me? Here are a few stats that will change your mind. - 74% of marketers say targeted personalization increases customer engagement. – eConsultancy. - 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen. - Segmente

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Why We’re Excited for the 2016 Experiential Marketing Summit

The Freeman Company

Shining a spotlight on brand experience, best practices, and big-name brands

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5 Tips for Better Email Marketing

GreenRope

5 Tips for Better Email Marketing. No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Don’t believe me? Here are a few stats that will change your mind. - 74% of marketers say targeted personalization increases customer engagement. – eConsultancy. - 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen. - Segmente

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Event Marketer It List: FreemanXP Honored with Top 100 Event Agency Ranking

The Freeman Company

FreemanXP is once again named a top brand experience agency.

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5 Tips for Better Email Marketing

GreenRope

5 Tips for Better Email Marketing. No matter what people say, email marketing is still one of the most effective ways to reach and convert your leads and clients. Don’t believe me? Here are a few stats that will change your mind. - 74% of marketers say targeted personalization increases customer engagement. – eConsultancy. - 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen. - Segmente

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Combining Content with Sales Strategy—Where Most Companies Get Stuck

Sales Engine

It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting. But, if there’s not a natural bridge for a sales rep to use to follow up on the consumption of that content and turn that into a sales conversation, you’re really just creating content for branding and awareness.