KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Marketing Insider Group

NOVEMBER 8, 2018

“Prepare for Instagram marketing to become pay-to-play.” I’ve said this to clients and friends alike since Facebook bought the visual platform back in 2012 for one billion dollars. We only need to look to Facebook to understand the path that Instagram is sure to go down. And many marketers are starting to take notice. First […]. The post Prepare For Instagram Marketing To Become Pay-To-Play appeared first on Marketing Insider Group.

Facebook 203

Facebook Marketing Social Media Media 203

Vision Edge Marketing

NOVEMBER 8, 2018

The Marketing budget accounts for more than 10% of revenue in many companies today. As a result, CMOs are often under tremendous pressure to demonstrate their contribution and impact to the business. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Marketing Insider Group

NOVEMBER 8, 2018

You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software. And bug fixes…don’t forget bug fixes. Spoiler alert: No one wants to […].

Storytelling 203

Storytelling Software Service Marketing 203

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

JotForm

NOVEMBER 8, 2018

Free PDF to Word converters online Nitro PDF to DOC Converter Smallpdf Foxit With all of the advantages PDFs have over Word documents, why would you bother converting a PDF into Word? Someone might send you a PDF that has a typo in it. You may receive a PDF and notice that some.

Best Practices 119

Best Practices 119

Buffer

NOVEMBER 8, 2018

An incredible 400 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start?

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram." If you're not part of the one billion on Instagram, you might want to reconsider.

Tagging 101

Tagging Ideal Customer Profiles Profiling Facebook 101

Engagio

NOVEMBER 8, 2018

Change can be challenging. New diets, new schedules, new habits – they can seem harder than climbing a mountain. But there are certain lead dominoes that, once knocked over, will trigger everything else to fall into place. When I asked John Steinert , CMO of TechTarget , “how do you go from lead-based marketing to Account Based Marketing?” he reveals the lead domino that will make ABM easier.

Account Based Marketing 95

Account Based Marketing Lead Ranking Leads Lead 95

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Only B2B

NOVEMBER 8, 2018

Influential B2B Marketing: How Content Wins the Deal How would you like marketing advice from one of Fierce CMOs person’s to watch? Today, we had the privilege of chatting. The post appeared first on ONLY B2B.

B2B Marketing 91

B2B Marketing B2B Content Marketing 91

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming. But fear not! This article is intended to help marketers navigate the complex world of marketing technology.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Ontraport

NOVEMBER 8, 2018

Use these six form features to boost customer engagement and conversions on any web page. The post 5 Pro Tips for Using Forms to Convert More Leads appeared first on The ONTRAPORT Blog.

Tips 85

Tips Leads Lead Marketing Qualified Leads 85

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

NOVEMBER 8, 2018

WordPress is known for being one of the most popular content management system (CMS) software options available to date. One of the main reasons for this is because WordPress is easy to use and meets the needs of almost any type of website and business. Installing the CMS is a simple process that only takes about five minutes. But if you’re new to the software, installing WordPress may seem daunting.

CMS Development 86

CMS Development Domain Paid Search Agency FAQ 86

SmartBug Media

NOVEMBER 8, 2018

You’ve decided you need a website update or maybe even a brand new redesign. You’ve got the sitemap figured out and the design is complete. All that’s left is to bring in a developer to build it. Before your developer gets started on your project, you may want to know the answers to some common questions that come up during the build phase. How long will my project take?

CMS Development 78

CMS Development Pricing Price Work Management 78

JotForm

NOVEMBER 8, 2018

Think like an editor or bust. Thinking like an editor means you question everything. When you question everything, you take a hard look at processes within your organization, finding inconsistencies and solving problems accordingly. By questioning everything, you get better at being a com.

Companies 72

Companies Organization Process 72

DemandMatrix

NOVEMBER 8, 2018

Many organizations today choose to focus on their core competence, while outsourcing other areas of work to niche-experts. This is why B2B companies often get into contracts and associations with third party vendors to get work done efficiently and effectively.

Work Management 76

Work Management B2B Vendors Business 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

NOVEMBER 8, 2018

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. What works for one business might not work for another. The same thing goes for #MondayMotivation quotes … and that’s why there are so many to choose from.

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Content4Demand

NOVEMBER 8, 2018

by Tonya Vinas, Director of Content Strategy. Now that everyone agrees the B2B buyer’s journey more closely resembles a plate of spaghetti than a strand of spaghetti, social messaging is becoming a more critical component of buyer engagement. Buyers still seek knowledge about trends, challenges and solutions in predictable ways, i.e., learning, seeking, choosing.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

Salesforce Marketing Cloud

NOVEMBER 8, 2018

Thanksgiving is one of my favorite holidays, which is why I write a Thanksgiving-themed post for the Evergage blog every year. I never cared for it much as a child, but as an adult I appreciate that this giftless holiday can bring my scattered family together. Plus, I love the food. Especially the mashed potatoes.

Marketing & Strategy 71

Marketing & Strategy Marketing Account Based Marketing Custom Publishing 71

Heinz Marketing

NOVEMBER 8, 2018

By Matt Heinz, President of Heinz Marketing. Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We regularly feature a new B2B sales, marketing or business leader on Thursdays. If you missed some, catch up on everyone we’ve featured thus far in the “How I Work” series here.

CMO 69

CMO Work Management Salesforce.com Marketing Management 69

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DemandMatrix

NOVEMBER 8, 2018

Every business needs to scale and stay as future-relevant as possible given the dynamic changes in technology and also technology-adoption patterns.

Trends 76

Trends Relevance Business 76

Liveintent

NOVEMBER 8, 2018

There’s no greater sign of the retail apocalypse than those sad images of defunct Blockbusters , abandoned Toys ‘R’ Us stores , and empty Sears shelves. (RIP millennials’ childhoods.). While ecommerce is also increasing at a rapid rate, the truth is that the retail apocalypse is, well, not so apocalyptic. Because in-person retail isn’t ending.

eCommerce 63

eCommerce Startups Buyer's Journey Amazon 63

Delivra

NOVEMBER 8, 2018

The holiday season is fast approaching. Are you ready? How about your B2B company? As we get closer and closer to Thanksgiving, Cyber Monday, Christmas, and New Year’s, it’s important to consider how your company can take advantage of this season. Maybe that’s why you’re looking for tips for B2B holiday email marketing. Perhaps you’re looking to drum up new business with a holiday email marketing campaign. 7 Ideas for a successful B2B holiday email marketing campaign.

Top of Funnel 67

Top of Funnel Email Marketing B2B Marketing Tips 67

Convert

NOVEMBER 8, 2018

Imagine that you run a local art store. Shoppers come by, they look at your paintings, and they immediately leave without saying hi and without showing any interest. You know you have a problem. The ideal situation? They would enter the store, look at the paintings, interact with you, ask questions, seek suggestions, and in.

Conversion 67

Conversion Tips 67

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bannerflow

NOVEMBER 8, 2018

Dynamic creative optimisation (DCO) performs when done right. Fact. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Then why do so many fail at it? At the same time, these marketers also stated that they found data driven personalisation the most difficult marketing tactic of all….

Creativity 63

Creativity Work Management Marketing Budget Ad Frequency 63

Hubspot

NOVEMBER 8, 2018

Editor's note: This is the first post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here. The business world is obsessed with growth. We chase it, chart it, and celebrate the moment we’ve captured it? -- ?even temporarily. I’m no outlier to this global pastime. Over the last 12 years my cofounder and I have grown HubSpot from a curious idea to an enduring company serving more than 48,000 customers worldwide.

Word of Mouth 68

Word of Mouth Hubspot CAN-SPAM Paid Search Agency 68

nDash

NOVEMBER 8, 2018

Content pricing is not something to be taken lightly, as it can easily derail even the most sophisticated and well-planned marketing strategy. Pay too much, and you’ll be unable to achieve what you’ve set out to accomplish. Pay too little, and you’ll have a hard time keeping writers engaged, and quality is almost guaranteed to suffer.

Pricing 58

Pricing Price Content Case Studies 58