Direct Response Coach

MAY 11, 2014

'Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too much to do. You can see why many businesses never get around [.]. The post Getting started with Content Marketing appeared first on McCarthy and King Marketing.

Content Marketing 143

Content Marketing Copywriting Lead Nurturing Content 143

Convince & Convert

MAY 11, 2014

'Image from BigStock.com Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. In each of these situations, I received the same question from an audience member: “I work at a big company with entrenched marketing processes.

Marketing & Strategy 148

Marketing & Strategy Marketing Strategy Case Study Case Studies 148

TaylorMadeIn KEW

MAY 11, 2014

I’m currently in the annual planning cycle within my organisation and in my last blog I discussed the framework through which I develop my annual marketing plan. And it’s made me think further about the purpose of these plans and how we use them. “A goal without a plan is just a wish.”. ― Antoine de Saint-Exupéry. How many of us actually look at our annual plans throughout the year?

Planning 48

Planning Marketing Plans Urgency Marketing Budget Programs 48

NuSpark Consulting

MAY 11, 2014

'If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. A/B Testing has recently gained in popularity simply due to the fact that it works.

Landing Pages 164

Landing Pages Conversion Rate Validation Conversion 164

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Hubspot

MAY 11, 2014

'Blogging as a concept seems simple enough: Find the time to sit down and write and the website traffic and leads will follow. However, it''s unreasonable to expect that simply because you dedicate the necessary time, you''ll create a successful and sustainable blog. From writer’s block, to trolling commenters, to simply burning out after consistently blogging day after day and week after week, blogging demands that you have thick skin and the will to persevere through any and all road blo

Hubspot 54

Hubspot Buyer Personas Blogger Content 54