ViewPoint
DECEMBER 19, 2013
'I think I have heard all the excuses for not following up on sales leads. The business philosopher, Jim Rohn said, "If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.". Salespeople are loaded with excuses when they don’t want to do something, but then again so are the rest of us. Salespeople have said to me that they will follow-up on sales leads: If there is a phone number.
KoMarketing Associates
DECEMBER 19, 2013
'Wow! It’s hard to believe that 2013 is coming to a close. It’s been a fast but fantastic year here at KoMarketing as we’ve welcomed new employees , travelled across the US and China, and moved to a new location in downtown Boston. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for.
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Vision Edge Marketing
DECEMBER 19, 2013
'Are you one of those superhero marketing organizations? You know, the “1-800 I need a presentation, brochure, case study, or email campaign NOW” marketing organizations that takes urgent requests and turns on a dime? . Feeling pretty good about your responsiveness? If you said “yes,” we’d tell you congrats for being such a terrifically honed tactical machine, but—and, yes, there’s a “but”—we’d also tell you it’s your own fault if you f
Biznology
DECEMBER 19, 2013
'(Photo credit: Wikipedia). One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. It was the year that Content Marketing entered the mainstream of business and the marketing function. It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract custome
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
DECEMBER 19, 2013
'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Were you a faithful follower of every update and innovation, or were you too busy playing with your iPhone 5c?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
DECEMBER 19, 2013
'It can be hard to focus on creating content at this time of year -- what with office chocolates in abundance, festive songs ringing out, and the general air of excitement for the season. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014.
JotForm
DECEMBER 19, 2013
The FileSystem-API allows the creation of files and folders as well as their local storage using JavaScript. Files can be simple text files, but even more complex files such as images are possible. Modern Webkit browsers with HTML5 support are already able to handle the FileSystem-API. We show you h.
Hubspot
DECEMBER 19, 2013
'About this time every year, something happens. No, I''m not talking about people celebrating holiday festivities, nor am I talking about your boss'' crazy leftover budget spending. I''m talking about those marketing predictions posts. You know -- the ones that try to guess what the next year will bring for all of us marketers. even though there is no way that anyone really knows what will happen.
Vidyard
DECEMBER 19, 2013
We’re officially six sleeps away from the big day, so we figured we’d bring you a Christmas video. Anyway, you can forget the Grinch, this year we’re facing an even scarier scrooge at the Vidyard headquarters…our CFO! (Ha – just kidding, he just plays one in our latest feature!) We’ve taken things too far in our fun office and now we’re all on the naughty list.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
DECEMBER 19, 2013
'One of the biggest problems with growing a dedicated following on Vine is that you couldn''t share your profile with other people. The only way people could find and follow you was through a link on an individual vine. I couldn''t share a link of my Vine profile with anyone directly without some serious hacking -- which wasn''t exactly easy to do on your phone.
SnapApp
DECEMBER 19, 2013
Interactive Content can increase lead generation at in-person events. Today, B2B marketers say their most effective tactic is the in-person event. They’re a great way to get one-on-one face time with potential customers. But they can use interactive content to get even more out of them. Interactive content can be used before and during events to: increase event attendance, draw attendees to your booth, and generate more leads.
Digital B2B Marketing
DECEMBER 19, 2013
'Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign.
Convince & Convert
DECEMBER 19, 2013
'These days, just about everyone has their own blog. With an estimated 2 million blog posts being posted online every single day (I know, crazy right!?), knowing the secrets of creating a killer blog post is more important than ever if you truly want your blog to be successful. It doesn’t matter what industry you’re blogging within or how niche your blog is, you can almost guarantee that you have competitors.
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Hubspot
DECEMBER 19, 2013
'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Perfectionism is a marketer’s worst enemy. When you spend too much time sweating the details, you risk slowing down your momentum. Don’t get me wrong -- there are some things that need your full attention.
Hubspot
DECEMBER 19, 2013
'Ever have one of those moments when a family member does something that just makes you slap your forehead and think, "How are we related?!" Like when your Uncle Davy asks you very loudly when the wedding is the first time you bring your significant other to a holiday gathering. Yeah -- absolutely mortifying. Well, that''s how email marketers , such as myself, feel when we see other email marketers commit some serious faux pas.
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