Thu.Oct 23, 2014

article thumbnail

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

'The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.

article thumbnail

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

'Personalization, a holy grail in B2C technology marketing for some years now, is satisfying because of the benefits of monitoring, understanding and predicting an individual’s behavior. For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. That said, more and more B2B buying behavior takes place “before the buyer ever gets in touch with the vendor.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for. PPC is expensive, difficult to manage, and requires a lot of specialized experience and expertise to run it properly – including every kitchen-sink component of the Demand Ge

article thumbnail

Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

'Image via BigStockPhoto.com. It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. After all, if you were to read this post five years ago, chances are you wouldn’t have been reading it on the same device (or even brand of device) that you are using now.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Your Dream Team: The Marketing Trifecta

Adobe Experience Cloud Blog

'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engagin

Planning 105

More Trending

article thumbnail

What We’ve Learned So Far…

SugarCRM

'The post What We’ve Learned So Far… appeared first on Salesfusion.

article thumbnail

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

'So you just created a piece of content for lead generation -- congrats! . While it''s tempting to go and celebrate, you''re not done just yet. You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . But that''s where lots of us get stuck. What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created?

article thumbnail

Travel Industry News: Brand Content Must Go Niche to Beat Out Competition

Content Standard

As the holiday season approaches, online travel agencies (OTAs) are under enormous pressure to maximize reach and conversions among a massive online consumer base. Travel industry news, meanwhile, is inundated with tips and emerging trends to maximize performance—but not all of this advice is worth taking. With content, as with most digital strategy, the best approach is to follow the numbers.

article thumbnail

7 Easy-to-Fix Mistakes You're Making With Your Personal Brand

Hubspot

'When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. But when you click through, the notifications aren''t about you. Sure enough, another one of your connections has published a new piece of content, has been featured in the media, or is speaking at a conference. .

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Are you tired of playing Google’s game?

Biznology

'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. The next, you’re being penalized for some “rule” you knew nothing about. Yeah. Working with Google is exactly like that. If you’re feeling frustrated, here’s what you can do. Just think about the mixed messages marketers have heard over the last couple years. “Jump through the Authorship hoops and see your picture next to search results.&

article thumbnail

A Simple Trick for Getting More Email Subscribers From Guest Posts

Hubspot

'As part of my 2014 goal to gain 50,000 new subscribers , I set out to find a better way to do guest posting. I was already using tools to making it easy for anyone to sign up to my newsletter via my own blog, but I needed to find a way to make it easier someone reading my guest post to sign up. From start to finish, a guest post is a lot of work. If you’re like me, you spend more time writing a guest post than any other post -- it just takes longer than a typical post on my site.

article thumbnail

Where Does the Content Marketing Budget Fit Within Your Organization?

Content Standard

To no surprise, content marketing is rapidly becoming the center of all internal and external communication activities. If you’re somehow not aware of this shift, your organization has likely fallen to the back of the pack. The truth of the matter is that marketing communications (MarCom) ecosystems are no longer built around a simple logo. Instead, leading brands have shifted the model to put emphasis on single pieces of content—whether that content is an article, video, eBook, or infogra