3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
KoMarketing Associates
OCTOBER 23, 2014
'The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.
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