Webbiquity
OCTOBER 11, 2016
Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business?
Marketing Insider Group
OCTOBER 11, 2016
In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […]. The post Jumpstart your 2017 Marketing Plan with these 10 Tips appeared first on Marketing Insider Group.
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Tomorrow People
OCTOBER 11, 2016
When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?
Marketing Insider Group
OCTOBER 11, 2016
According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco). Other reports corroborate these facts and figures, showing a clear preference towards video and live streaming from Internet users and […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
OCTOBER 11, 2016
Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Like other ad extensions, there are some common benefits: Your ad will take up more space and you’ll be able to utilize additional characters in your ad text. You have an extra layer of control over your messaging.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
OCTOBER 11, 2016
I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services.
ANNUITAS
OCTOBER 11, 2016
At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. In business, when change within an organization occurs, the most successful endeavors are as a result of leadership from the top.
Vidyard
OCTOBER 11, 2016
Here at Vidyard we have been helping customers around the world drive revenue through the use of online video. Throughout our journey one thing has been clear: despite advances in technology, video creation is still difficult, expensive, and time-consuming. Fortunately, this is about to change. We are thrilled to launch ViewedIt today. ViewedIt is the easiest way for anyone to create, send and track videos. .
ANNUITAS
OCTOBER 11, 2016
Why or how do organizations drive change? At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. In business, when change within an organization occurs, the most successful endeavors are as a result of leadership from the top.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
OCTOBER 11, 2016
If we’ve said it once, we’ve said it a hundred times: the burden of managing the tactical operations of content production is crushing marketing teams and organizations everywhere. Marketers are running around creating ad hoc content and teams across the organization are creating their own renegade content because they need it now! So what can you do?
Sprout Social
OCTOBER 11, 2016
Alan Boyce, the VP of Engineering at Sprout Social, averages three coffees a day. You might think he’s just a run of the mill office caffeine junky, or perhaps that he’s attempting to dodge his work with frequent coffee breaks. The truth is, Alan doesn’t even drink coffee. He’s one of the hardest workers at Sprout Social and one of its premier leaders.
KEO Marketing
OCTOBER 11, 2016
Developing a solid marketing budget is an important part of creating an effective marketing plan. Without a marketing budget that clearly defines strategies and allocations, a B2B marketing program can get sidetracked and lose effectiveness. Here are three steps to help you determine where to spend marketing dollars for maximum results. Define your 2017 marketing strategy.
The ROI Guy
OCTOBER 11, 2016
If you’re marketing and selling technology solutions, being able to communicate and quantify your unique value to prospects is more important than ever, this according to leading IT analyst firm IDC. In an interview with Randy Perry, VP of Business Value Consulting for IDC, we discussed several key changes in purchase decisions for hardware, software, Cloud and services, leveraging IDC’s research from over 400 enterprise buyers over the past two years.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
OCTOBER 11, 2016
For many community and civic organizations, there is a need to collect payments from members throughout each year. From membership fees to contributions for members-only events, payments need to be collected easily, with as little overhead as possible.Did you know that Eventbrite charges 2.5% of the.
i-Scoop
OCTOBER 11, 2016
The Internet of Things needs connectivity solutions, that much is clear. What type of connectivity solution fits best for which application depends on the nature and context of the application and a long list of possible considerations. The technologies can range from Bluetooth and Wi-Fi over 5G and industrial wireless to one of the many […].
GreenRope
OCTOBER 11, 2016
How Lead Scoring Helps Drive Conversions. (and how to set it up). Lead scoring is becoming more and more important. Consumers have more choices, are being pursued by multiple companies, and have the power to drive the relationship. Lead scoring helps you qualify leads based on both behavioral and demographic data. It shows you who’s hot and who’s not resulting in enhanced productivity and more closed deals.
Content Standard
OCTOBER 11, 2016
If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. The problem is, in her very next breath, she restricts your ability to do that. She says stuff like, “Our site is too wordy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
OCTOBER 11, 2016
How Lead Scoring Helps Drive Conversions. (and how to set it up). Lead scoring is becoming more and more important. Consumers have more choices, are being pursued by multiple companies, and have the power to drive the relationship. Lead scoring helps you qualify leads based on both behavioral and demographic data. It shows you who’s hot and who’s not resulting in enhanced productivity and more closed deals.
Adobe Experience Cloud Blog
OCTOBER 11, 2016
Author: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The general understanding seems to be that SEO helps the website—and all the content therein—get noticed online, which generates leads in a big-picture sense, while lead generation is a
GreenRope
OCTOBER 11, 2016
How Lead Scoring Helps Drive Conversions. (and how to set it up). Lead scoring is becoming more and more important. Consumers have more choices, are being pursued by multiple companies, and have the power to drive the relationship. Lead scoring helps you qualify leads based on both behavioral and demographic data. It shows you who’s hot and who’s not resulting in enhanced productivity and more closed deals.
Contently
OCTOBER 11, 2016
After returning from Content Marketing World, Contently Editor-in-Chief Joe Lazauskas wrote a piece addressing the tension between the two ideological camps in branded content: journalists vs. marketers. Immigrants to content marketing from the journalism world push for more editorial content, emphasizing quality and creative, while those with backgrounds in marketing tend to focus on the tactics, numbers, and optimization to meet client goals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
OCTOBER 11, 2016
How Lead Scoring Helps Drive Conversions. (and how to set it up). Lead scoring is becoming more and more important. Consumers have more choices, are being pursued by multiple companies, and have the power to drive the relationship. Lead scoring helps you qualify leads based on both behavioral and demographic data. It shows you who’s hot and who’s not resulting in enhanced productivity and more closed deals.
Hubspot
OCTOBER 11, 2016
Marketing and ad agencies have a major talent retention problem on their hands. According to a recent study from LinkedIn and 4A's , there was a 25% net talent loss at ad agencies globally compared with competitive industries such as tech and commerce in 2015. Advertising agencies also ranked dead last among competitive industries in terms of work/life balance and long-term strategic vision, and close to the bottom for compensation and benefits, strong career path, job security, and making emplo
GreenRope
OCTOBER 11, 2016
How Lead Scoring Helps Drive Conversions. (and how to set it up). Lead scoring is becoming more and more important. Consumers have more choices, are being pursued by multiple companies, and have the power to drive the relationship. Lead scoring helps you qualify leads based on both behavioral and demographic data. It shows you who’s hot and who’s not resulting in enhanced productivity and more closed deals.
Vidyard
OCTOBER 11, 2016
Overcoming the cost and complexity of video, ViewedIt lets anyone record, send and track videos from their Chrome browser – for free. KITCHENER, Ontario – October 11, 2016 – Vidyard , the leading video platform for business, today launched ViewedIt, a free tool that gives anyone the ability to create, send and track video right from their web browser.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
OCTOBER 11, 2016
How Lead Scoring Helps Drive Conversions. (and how to set it up). Lead scoring is becoming more and more important. Consumers have more choices, are being pursued by multiple companies, and have the power to drive the relationship. Lead scoring helps you qualify leads based on both behavioral and demographic data. It shows you who’s hot and who’s not resulting in enhanced productivity and more closed deals.
Vidyard
OCTOBER 11, 2016
Overcoming the cost and complexity of video, GoVideo lets anyone record, send and track videos from their Chrome browser – for free KITCHENER, Ontario – October 11, 2016 – Vidyard , the leading video platform for business, today launched GoVideo, a free tool that gives anyone the ability to create, send and track video right from their web browser.
GreenRope
OCTOBER 11, 2016
How Lead Scoring Helps Drive Conversions. (and how to set it up). Lead scoring is becoming more and more important. Consumers have more choices, are being pursued by multiple companies, and have the power to drive the relationship. Lead scoring helps you qualify leads based on both behavioral and demographic data. It shows you who’s hot and who’s not resulting in enhanced productivity and more closed deals.
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