Tue.Nov 24, 2015

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The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.

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Quiz: What’s Your Marketing Personality Type?

Influitive

Ever wonder if you’re on the right career path? Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). You’ll also find out how to take your career to the next level and get to share your results with your network. Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices.

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

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Online Engagement is about the trip not the car

Biznology

Let’s say you’re the husband of a loving wife and the dad of a rebellious teenage girl who is about to fly the coop and you’ve always had the dream to follow the footsteps of your favorite writer, Johann Wolfgang von Goethe , as he traveled from gray Germany down to Rome and Naples in 1786–88, and the Berlin Wall comes down and Germany is unified.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Track Leads From Marketing To Sales

Marketing Insider Group

Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off […].

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How To Track Leads From Marketing To Sales

Marketing Insider Group

Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off […].

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5 Ways to Uncover Powerful Website Analytics

Adobe Experience Cloud Blog

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? A good definition I often use is “The qualitative and quantitative analysis of your website and your competitors’ websites for the continuous optimization of business outcomes for all channels, both online and offline”.

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16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016 – Webinar Recording & FAQ (Part I)

LeadSquared

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. Guest speaker Prateek Shah , Founder of Digital Defynd shared his expertise on digital marketing and addressed several questions asked during the session. However, there were so many that we had to write two posts on it.

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Why Your Website Needs to Be More Engaging to Convert

Lead Liaison

Did you know that you only have about 15 seconds to get the attention of your website visitors? According to Chartbeat, that’s how much time you have to capture their attention, so make it count. Further data from Chartbeat shows that most people do not read web content the way we think. Adding to the difficulty in capturing the attention of visitors is the fact that there is now more content available online than ever before.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Webinar Post-16 Simple Ways Marketers Can Get Better At Digital Marketing in 2016 – FAQ (Part II)

LeadSquared

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Well, that is exactly what we analyse in this webinar. Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! The webinar was a resounding hit. Due to the number of questions from our enthusiastic audience, we have split them into two posts.

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Learn What AEC Clients Want, Straight from the Source

Hinge Marketing

As president of the SMPS Southeast Louisiana chapter , I recently moderated an outstanding client panel. Our panelists represented a local port, a regional commission, and a private real estate developer. They were open, sincere, and frank with the audience of AEC marketers, business developers, and principals. Three main themes resonated throughout each of their answers.

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5 stages of maturity in marketing technology categories

chiefmartech

This is the first of several articles leading up to my predictions for marketing technology in 2016. Because martech is a relatively complex space, I thought it would be helpful — at least for my own thinking — to break out a couple of foundational ideas, which we can then build upon. Let’s start with the illustration above, the 5 stages of maturity in marketing technology categories.

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B2B Content Marketing: What Should You Focus On in 2016?

SWZD

Highlights of Marketo's latest annual B2B Enterprise Content Marketing report, and how the findings may shape your content marketing plans in 2016 B2B content marketers have been getting better at planning and measuring. This is becoming evident in the structure of their content marketing teams, content selection, and how they manage content budgets.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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12 Go-To Tips for Saving Your Phone's Battery Life

Hubspot

When it comes to preserving phone battery, people have been known to get a little crazy. In fact, back in July, a Long Island teen actually hopped on stage at a Broadway show in an attempt to charge his cellphone using an outlet he'd spotted. And in an even stranger turn of events back in May, a New Jersey man snuck into a home and hid under a bed for three days to charge his arsenal of four cellphones.

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White Paper Do’s and Don’ts

SWZD

These do’s and don’ts for white papers will make your content shine. With the market inundated with white papers, you want yours to stand out. Follow these simple rules for successful white paper writing.

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6 Stats to Sum Up The State of Digital Publishing [SlideShare]

Hubspot

From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. From circulation to sales, every aspect of the business has seen dramatic changes over the past few years. How is this affecting publishers like you? We surveyed hundreds of publishers to find answers to questions like: How often are publishers sending email?

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Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. Sure, they can be forgiven the holiday theme (gift boxes, fir trees, snowflakes and all) – their solution does ostensibly help online merchants increase sales during this busiest time of the year.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Biggest Lead Scoring Mistake

ANNUITAS

Modern Marketers know it’s important to score leads, and lead scoring is a well-known best practice. However, not all lead scoring programs will do the job and in fact, some can actually harm your demand generation efforts if not developed correctly. Many scoring programs have set scores for each type of content with little variation. Often times marketers score certain types of content (white papers and case studies) with higher value than other types (eBooks or product sheets).

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How to Search in Google: 31 Advanced Google Search Tips

Hubspot

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.

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The 4-Step Code of Conduct for Winning at Online Reviews

Convince & Convert

Image via BigStockPhoto.com. Discipline is essential to running a proper business. The most successful business owners have great habits. Whether checking inventory at the end of the day or following up on each and every email before closing up shop, it’s the little things that make big differences. You need the same kind of discipline when managing your online ratings and reviews.

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Video Content ROI Proves Strong for Serial Campaigns

Content Standard

Marketers aren’t shy about their video content ROI—25 percent consider their current practices “very successful,” according to a new study from Ascend2. And 70 percent of all marketers are combining in-house resources with outside solutions to help produce this content. As that video content grows more lucrative—or rather, proves it’s revenue-driving power—the marketers behind its development are seeking more ambitious ways to utilize it.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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5 Lessons From An Amazing B2B “March Madness” Campaign

SnapApp

What does it actually take to launch an interactive marketing campaign? The very idea can be daunting. What kind of assets should I include? Where should I promote? What does my audience really want? The team at Heavy Construction Systems Specialists (HCSS) didn’t shy away from the challenges of a multi-touch campaign. They designed their “ Most Interesting Project Bracket Challenge ” to showcase their customers and all the cool things they do in an engaging and inclusive manner.

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Sick of Bad Stock Photos? Here's a New Resource You'll Want to Bookmark

Hubspot

As marketers, we know that content with images performs better. A lot better. Tweets with images get 150% more retweets. Facebook posts with photos account for 87% of interactions. And when optimizing social media posts to increase engagement , images and photos are the most important tactic. Trouble is, finding great visual content to use isn't as simple as searching for it on Google.

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99 Essential Marketing Tools To Be Thankful For

Brandfolder

Can you imagine your work day without a single __marketing tool?__ We can’t!

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7 Elements every Content Marketing Strategy Must Have

Sales Engine

Simply producing content isn’t going to get the job done anymore. But even though competition is expanding in 2016, many will still fail to drive bottom line results. That’s good news if you’re just getting your feet wet in content marketing because you can learn from best practices to drive superior execution to stand out. But before you start your content generating engines, let’s back up a bit and look at 7 elements that every successful content marketing strategy must have: 1.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui