ViewPoint
AUGUST 20, 2015
In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. If you paused but just aren’t sure where to start, the following will provide some tips on how to move forward.
The Point
AUGUST 20, 2015
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Key findings from the survey of more than 600 B2B marketing professionals include: * 80 percent of those surveyed report their existing lead generation programs are only slightly or somewhat effective. * 24 percent said they’re unable to gauge how well leads convert to revenue.
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Crimson Marketing
AUGUST 20, 2015
Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. Revenue? How could it actually impact that? But things are changing, and fast.
Marketing Insider Group
AUGUST 20, 2015
As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends). But, is working from home all it’s cracked up to be? According to a meta-analysis of telecommuting research done at Penn State , the answer seems to be a resounding yes.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sales Engine
AUGUST 20, 2015
Christopher Kogler, Narrative IQ. When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. Alternatively, something fascinating happens when we listen to a story. Not only is language processing activated, but also other parts of our brain become activated as if the same events are occurring in reality.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
AUGUST 20, 2015
Great SEO work is about more than just the content on the pages of your website. Other parts of the marketing universe factor in as well. Here are a few of the areas that matter and that will have an impact on the success of your SEO efforts. Social Matters. Social media matters not just because it can and should be a direct driver of traffic, but because the search engines include social media in their results.
Marketing Insider Group
AUGUST 20, 2015
Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders?
ANNUITAS
AUGUST 20, 2015
“The Stack” is being written about quite a bit lately and with good reason. More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future.
The Effective Marketer
AUGUST 20, 2015
I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. The discussion that ensued reminded me that for junior product marketing managers it sometimes can be too easy to fall into the product features trap and lose sight of what a product marketer brings to the table as it relates to messaging and positioning.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convince & Convert
AUGUST 20, 2015
To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Erin Gleeson is the outreach specialist at 1-800-PetMeds , where she handles their blogger outreach and the blogger program.
Adobe Experience Cloud Blog
AUGUST 20, 2015
Author: Ellen Gomes As a marketer it’s easy to get caught up in the day-to-day: head into the office, put your head down, power through your work. It feels good to stick to what you know, check things off your list, and be good at your job. But in order to stay good at your job, you need to constantly improve. You need to push yourself forward on a consistent basis.
KEO Marketing
AUGUST 20, 2015
Marketers should always make it a point to stay informed about changes related to all things Google, and there are some specific updates involving Panda and local search that they should know about right now. First, Panda 4.2 finally arrived, although the full rollout will happen gradually over the next few months. This is the first Panda refresh in almost a year.
Hubspot
AUGUST 20, 2015
The "R" in HubSpot's culture acronym "HEART" stands for "Remarkable," but the word isn't just a stand-in for "awesome" or "great." We really mean it -- we like to surround ourselves with people whose work and attitude are so exceptional they prompt remarks. Marketing guru Seth Godin is also a firm believer in standing out (have you seen his glasses?).
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
JotForm
AUGUST 20, 2015
We teamed up with Rafflecopter, the world's easiest way to run a giveaway, to celebrate the launch of our Apple Watch app by running a giveaway together. Thousands of entries later, we've awarded our prizes. With the chances of being picked at 0.03%, we now have the results! Congratulations.
Hubspot
AUGUST 20, 2015
There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. Each of these gives you insight into some form of reader engagement. One metric in particular that is particularly indicative of overall reader engagement, is time on site.
SnapApp
AUGUST 20, 2015
Imagine you stumble upon a new vendor’s website with an extensive resource gallery. Impressed with what you see, you click on the latest ebook offering. To get the ebook, you have to fill out a lead form on a landing page — no big deal. But you realize there are nine required fields , some of which are loaded with drop down menus. Are you still interested?
GreenRope
AUGUST 20, 2015
Social Media Check Up: What's Working & What's Not. By Tatiana Ceresa. As we quickly approach the end of Summer and the beginning of Q3, it is a good time to take a step back and look at your strategies. What is working? What isn’t? How can you improve your strategy to reach your EOY goals? While you should be constantly evaluating your marketing efforts in every area you manage, I want to specifically talk about social media.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brandfolder
AUGUST 20, 2015
From riveting documentaries to eye-opening podcasts, technology has allowed us to have an infinite amount of inspiring and enlightening resources at our fingertips. And just like any other field, the.
GreenRope
AUGUST 20, 2015
Social Media Check Up: What's Working & What's Not. By Tatiana Ceresa. As we quickly approach the end of Summer and the beginning of Q3, it is a good time to take a step back and look at your strategies. What is working? What isn’t? How can you improve your strategy to reach your EOY goals? While you should be constantly evaluating your marketing efforts in every area you manage, I want to specifically talk about social media.
E-Spirit
AUGUST 20, 2015
Digital transformation is happening now: more than 70 percent of companies have a digital transformation initiative underway, according to a recent survey. But who in the company is driving the effort? More often than not, the responsibility for digital strategy is ending up with the chief marketing officer, indicating that marketing is going digital in big way.
GreenRope
AUGUST 20, 2015
Social Media Check Up: What's Working & What's Not. By Tatiana Ceresa. As we quickly approach the end of Summer and the beginning of Q3, it is a good time to take a step back and look at your strategies. What is working? What isn’t? How can you improve your strategy to reach your EOY goals? While you should be constantly evaluating your marketing efforts in every area you manage, I want to specifically talk about social media.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
AUGUST 20, 2015
Ad-blocking software will cost companies billions of dollars in 2015, and a mobile ad blocker is just over the horizon. But for mobile content strategy, the ad-block apocalypse could prove to be a good thing. No one denies that ad blocking is shaking up the digital ad universe. Ad blocking is estimated to cost publishers a hefty $21.8 billion in 2015, according to the latest report from PageFair and Adobe.
GreenRope
AUGUST 20, 2015
Social Media Check Up: What's Working & What's Not. By Tatiana Ceresa. As we quickly approach the end of Summer and the beginning of Q3, it is a good time to take a step back and look at your strategies. What is working? What isn’t? How can you improve your strategy to reach your EOY goals? While you should be constantly evaluating your marketing efforts in every area you manage, I want to specifically talk about social media.
Content Standard
AUGUST 20, 2015
Did you know that where brands host their content is just as important as the content itself? I can’t tell you how many brands give so little thought behind where their content lives—they generate amazing content but host it in the wrong place, alienating people who would love to consume it. Brands can choose to host their content in many places, and the location often depends on the goals and objectives of their content marketing strategy.
GreenRope
AUGUST 20, 2015
Social Media Check Up: What's Working & What's Not. By Tatiana Ceresa. As we quickly approach the end of Summer and the beginning of Q3, it is a good time to take a step back and look at your strategies. What is working? What isn’t? How can you improve your strategy to reach your EOY goals? While you should be constantly evaluating your marketing efforts in every area you manage, I want to specifically talk about social media.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
KoMarketing Associates
AUGUST 20, 2015
There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence. So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ?
GreenRope
AUGUST 20, 2015
Social Media Check Up: What's Working & What's Not. By Tatiana Ceresa. As we quickly approach the end of Summer and the beginning of Q3, it is a good time to take a step back and look at your strategies. What is working? What isn’t? How can you improve your strategy to reach your EOY goals? While you should be constantly evaluating your marketing efforts in every area you manage, I want to specifically talk about social media.
Convince & Convert
AUGUST 20, 2015
Localizing Content on a Global Scale. Todd Wheatland jumped from the corporate world into the agency world in March 2014 when he joined King Content. As someone in the international corporate world, working from Australia’s time zone got too challenging to balance things like a social life and family. Agency life allows Todd a bit more flexibility, though if called upon to do a podcast recording at 6:30 in the morning his time, he’s game.
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