KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently. But when you combine them , they’re far more effective. Especially if you’re ready to graduate from just getting more leads to getting the high-quality leads that actually turn into revenue.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

Marketing Insider Group

MARCH 12, 2019

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing. When compelling images are used, research indicates that you may get an average […]. The post A Content Marketer’s Guide to Finding Engaging Images appeared first on Marketing Insider Group.

Content 279

Content Research Content Marketing Effectiveness 279

DiscoverOrg

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today. There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Marketing Insider Group

MARCH 12, 2019

As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. When it comes to sales specifically, it is a common problem to see a lead […]. The post 5 Powerful Re-Engagement Tactics to Warm Cold Leads appeared first on Marketing Insider Group.

Tactics 251

Tactics Leads Lead Marketing Qualified Leads 251

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Webbiquity

MARCH 12, 2019

Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer. If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy proc

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Biznology

MARCH 12, 2019

With less than thirty days to go in the quarter, my mind returns to the business goals we set a few months ago. Some of those OKRs were related to organizational capabilities but the ones that are top of mind relate to pipeline progression and sales. This quarter. Next quarter. You probably have your own metrics that you’re tracking. So what do you do if things aren’t going right?

Peer-to-peer 112

Peer-to-peer Work Management Marketing Management Urgency Marketing 112

ATAK Interactive

MARCH 12, 2019

“Are you cool, man?” . “Like how?”. “Ooookay…”. Dazed & Confused, 1993. Everybody has their idea of what “cool” looks like. And because cool is subjective, defining your company’s visual identity can be tough. That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018. The simple-to-follow application helps businesses understand their aesthetic by showcasing multiple examples of creative direction.

Tools 113

Tools Paid Search Agency Trade Show Fulfillment 113

Atomic Reach

MARCH 12, 2019

Consuming Content Better. We create a lot of content about creating, optimizing, and automating content marketing. But, we also consume a lot of content on our own time. Andrew Davis explains how it can be to start consuming content better. Andrew Davis is a Keynote Speaker and Bestselling Author of Monumental Shift. Before becoming a renowned keynote speaker and bestselling author, Davis was a producer for NBC and worked on The Muppets, a well-known show.

Content 111

Content Startups Opinions High Quality Lead 111

Content Marketing Institute

MARCH 12, 2019

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content marketing field. Continue reading → The post 3 Myths in Content Marketing and How to Counter Them appeared first on Content Marketing Institute.

Content Marketing 108

Content Marketing Content Paid Search Agency Marketing 108

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Fusion Marketing Partners

MARCH 12, 2019

I am a big fan of the integrative medicine movement. As Duke Integrative Medicine describes it: Integrative medicine is an approach […].

Marketing 109

Marketing 109

Hubspot

MARCH 12, 2019

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. Above the fold content is what your visitors see right when they land on your website.

Examples 101

Examples Advertising Agencies Work Management Paid Search Agency 101

ATAK Interactive

MARCH 12, 2019

“Are you cool, man?” . “Like how?”. “Ooookay…”. Dazed & Confused, 1993. Everybody has their idea of what “cool” looks like. And because cool is subjective, defining your company’s visual identity can be tough. That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018. The simple-to-follow application helps businesses understand their aesthetic by showcasing multiple examples of creative direction.

Tools 78

Tools Paid Search Agency Trade Show Creativity 78

Hubspot

MARCH 12, 2019

Online lead generation is difficult. There’s no way around it. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. So this leaves you with three broad options: Bring in more valuable and relevant traffic. Create better, more enticing offers. Optimize your lead generation pathways on your site.

Lead Generation 100

Lead Generation Tools Generation Leads 100

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

MARCH 12, 2019

To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.

PPC 93

PPC Advertising Channels Advertising Funnels Top of Funnel 93

Spiralytics

MARCH 12, 2019

As kids, when you were asked what you wanted to be when you grow up, you probably answered somewhere along the lines of doctor, lawyer, teacher, veterinarian, and the like. While these jobs are all noble and good to aspire for, chances are, you might not have pursued what you dreamt of as an adult.

Marketing 88

Marketing 88

Kapost

MARCH 12, 2019

We live in a time where attention spans are the ultimate form of currency. We also live in a time where companies have the potential to reach customer bases all. The post The Skills You Need for the Ideal Content Team appeared first on Kapost Blog.

Content 87

Content Paid Search Agency Companies Marketing Strategy 87

Ontraport

MARCH 12, 2019

We’ve been listening to your requests and are excited to announce the release of Autosave and Version History — a feature that automatically saves your edits on pages and campaigns every minute, gives you access to prior versions, and warns you when other team members are editing the same project. To learn more, watch the […]. The post New Feature: Autosave and Version History appeared first on The ONTRAPORT Blog.

Features 81

Features Campaigns 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Engagio

MARCH 12, 2019

“It’s called ‘business-to-business’, not ‘business-to-lead,'” is one of my favorite lines from Engagio’s very own Clear and Complete Guide to Account-Based Marketing. It rings true for any B2B organization that practices Account Based Marketing — especially at the beginning of the journey when shifting from lead-centric to account-centric campaigns.

Contacts 75

Contacts Account Based Marketing Ideal Customer Profiles Marketing Management 75

Salesforce Marketing Cloud

MARCH 12, 2019

It’s no secret that consumers are interested in personalized shopping experiences. And the effects of personalized experiences are well documented.

Product 87

Product Effectiveness Tips Customer Surveys 87

eDataSource

MARCH 12, 2019

You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you? You spend countless marketing dollars promoting your brand. Millions more go towards legal protections through trademarks, copyrights and patents. But how much are you investing in protecting your brand from criminals and spammers who are targeting your customers with fake and malicious emails that appear to come from your brand?

Phishing 78

Phishing Domain Copyright FAQ 78

Emplifi

MARCH 12, 2019

We asked Digital Marketing Veteran, Mordecai Holtz for his thoughts on Digital marketing, where it’s come from and which trends are only set to intensify in the future. Check out his answers in this free-wheeling interview below.

Social Media 76

Social Media Social Marketing Media Trends 76

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Albacross

MARCH 12, 2019

I think that you’ll agree with me on this one: We often tend to forget the great power of the oldest form of online communication – his majesty, the email. Email marketing is the thing , especially in B2B campaigns. Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Emplifi

MARCH 12, 2019

We asked Digital Marketing Veteran, Mordecai Holtz for his thoughts on Digital marketing, where it’s come from and which trends are only set to intensify in the future. Check out his answers in this free-wheeling interview below.

Social Media 76

Social Media Social Marketing Media Trends 76

Conversica

MARCH 12, 2019

By Rashmi Vittal, Conversica CMO. Last year, we saw the proliferation of AI-assisted technologies in our everyday life, from self-driving cars, to healthcare, to digital voice assistants in our homes. But what can we expect to see for AI in the new year? In a recent fire-side chat, I sat down with Conversica CEO Alex Terry and Chief Scientist Sid J.

Work Management 76

Work Management Conversion Top of Funnel Cross-Selling 76

BenchmarkONE

MARCH 12, 2019

As a growing agency, it can be difficult to balance lead generation with client deliverables. In order to deliver top-notch work, you may not always be as focused as you should on drumming up new business. And when you do have the time to focus on finding new leads, it’s confusing to know where to focus your efforts. Want to know what the most under-tapped lead generation method is?

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Spending 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

MARCH 12, 2019

Nowadays, we hear about a company's culture a lot -- including perks like free beer, ping-pong tables, and fitness classes at the office. Company culture is a critical factor for acquiring and retaining top talent. Additionally, a good company culture can help your business succeed. In fact, companies with strong cultures saw a 4x increase in revenue growth.

Paid Search Agency 77

Paid Search Agency Companies Work Management Class 77

Leading Results Rambings

MARCH 12, 2019

In the graphic design world, having a portfolio of your work is a must – no if, ands, or buts about it. A portfolio is a representation of your creative mind coming together in various works. Whether you are applying for a new job or trying to acquire a new client, they simply will not even consider you as an employee if you don't have a portfolio. Therefore, you need to know what it takes to build a successful portfolio to earn a new job or new clients.

Design 71

Design Ad Building Tips Creativity 71

ATAK Interactive

MARCH 12, 2019

“Are you cool, man?” . “Like how?”. “Ooookay…”. Dazed & Confused, 1993. Everybody has their idea of what “cool” looks like. And because cool is subjective, defining your company’s visual identity can be tough. That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018. The simple-to-follow application helps businesses understand their aesthetic by showcasing multiple examples of creative direction.

Tools 60

Tools Paid Search Agency Trade Show Creativity 60