Inbox Insight

MARCH 4, 2019

Reading time: 3 minutes. Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. However, with a lack of understanding of the fundamental account based marketing tactics underpinning a successful digital marketing approach, campaigns can easily be unstructured, mismanaged and poorly executed – and we are at

Demand Generation 65

Demand Generation Account Based Marketing ABM B2B Marketing 65

Marketing Insider Group

MARCH 4, 2019

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. Here’s a well-known secret: the content […]. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group.

Creativity 279

Creativity Content Marketing & Strategy Marketing 279

Webbiquity

MARCH 4, 2019

What makes a leader truly effective? It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. The most effective leaders guide others rather than command them. They seek to influence rather than control, and to inspire rather than intimidate. They earn loyalty by empowering people to be their best in pursuit of a higher purpose.

B2B Thought Leadership 240

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 240

Marketing Insider Group

MARCH 4, 2019

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. And for B2B marketing, it’s an absolute necessity. […]. The post How Professional Service Firms Grow Through Content Marketing appeared first on Marketing Insider Group.

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Service Content Marketing Content Marketing 236

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

InsightSquared

MARCH 4, 2019

At InsightSquared, we talk a lot about using your historical Salesforce data to expose and identify patterns from years past to dramatically improve accuracy in the present and future. But starting this spring, Salesforce will start enforcing a policy that limits client access to their Field History data that is older than 18 months. So, what data is being impacted by the policy?

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

Content Marketing Institute

MARCH 4, 2019

Instagram offers big bang for your social media buck and creative ways to build active, engaged communities. Learn how to get an edge on your competition with this new roundup of the best Instagram tips and tricks. Continue reading → The post Instagram Marketing: Social Media Experts Share Top Tips appeared first on Content Marketing Institute.

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Social Media Social Marketing Tips Media 110

SEMrush

MARCH 4, 2019

Unlike most social channels, Pinterest seems more intent on boosting organic exposure than it does on restricting it. This article will take you through some critical high-level factors to consider when optimizing your Pinterest content for increased exposure.

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Optimization Intent Advertising Channels Organization 104

Spiralytics

MARCH 4, 2019

Consumer data is becoming more and more essential in many business processes, especially when it comes to marketing. And it’s not just about the basic details like demographics—nowadays, the more specific the data, the better.

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Marketing Websites Demographics Process Business 96

Hinge Marketing

MARCH 4, 2019

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. Digital branding is here to stay. Digital Branding Defined. Digital branding is the process of creating and promoting the online identity and brand story of a firm or individual.

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Service Brand Identity Branding Differentiation 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convert

MARCH 4, 2019

A study by Google found that almost 50% of internet users check out product videos before visiting a store to make a purchase. They also found that over 90% of people have discovered new products by watching videos on YouTube. And more than 50% of shoppers watch product videos even while shopping in-store. These statistics.

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Conversion Rate Video Marketing Product Conversion 94

PureB2B

MARCH 4, 2019

All good things must come to an end, and B2BMX was no exception! PureB2B, armed with a new logo and new brand, took the floor for what turned out to be an amazing event! Not only was the event a great mix of prospects, clients, and partners, it gave us one hell of an excuse to get out to Scottsdale in February! It starts… #B2BMX pic.twitter.com/w2cKgZTo37 — PureB2B (@ThinkPureB2B) February 25, 2019.

DemandBase 85

DemandBase Brand Identity Branding Buzz 85

SmartBug Media

MARCH 4, 2019

Backlinks to your website are one of the most valuable components of SEO and one of the best ways to increase your rankings in search engine results—when done properly. Earning backlinks the “white hat” way can help improve your visibility in search, help Google recognize your website as high-quality, and can even help you increase brand awareness. Here are the tactics I suggest implementing to earn backlinks for your website: Guest Blogging.

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Marketing Websites Domain High Quality Lead Lead Scoring 82

Sprout Social

MARCH 4, 2019

In the history of inventions, the rivalry between Nikola Tesla and Thomas Edison is one of the most famous. Their competition in the field of electricity is sometimes referred to as the “war of currents.” Live Science describes Tesla as having the ability to “accurately visualize intricate 3D objects” and “really work out his inventions in his imagination.

Work Management 81

Work Management Marketing Management Software Personalization 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

MARCH 4, 2019

The algorithms have been unleashed: They creep from their dark, mysterious chambers, and crawl through SERPs to administer their sentencing. They reward or punish accordingly. Sound like the opening scene of a horror movie? While it very well could be, fear not: we’re talking about SEO strategy here. Yet for most marketers, SEO generates the same kind of unease and suspense as your typical tale of terror.

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Advertising Benchmark Keywords SEO Paid Search Agency 80

Buffer

MARCH 4, 2019

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “ window shoppers ” into real paying customers for your business. While we as marketers would love to live in a world in which a majority of online visitors became customers, the truth is the buying process is extremely complicated.

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Top of Funnel Paid Search Agency Ad Frequency Ads 75

Bannersnack

MARCH 4, 2019

If you’re tired of using the same old colored background in your ads and you’d like to explore some cool patterns and textures, this collection of graphic design patterns will help you out. Scroll down to find a pretty selection of patterns, their descriptions, and applications so you can better understand where and when to […].

Design 75

Design Ads Advertisements Advertising 75

PureB2B

MARCH 4, 2019

All good things must come to an end, and B2BMX was no exception! PureB2B, armed with a new logo and new brand, took the floor for what turned out to be an amazing event! Not only was the event a great mix of prospects, clients, and partners, it gave us one hell of an excuse to get out to Scottsdale in February! [link]. Unfortunately, Voltron couldn’t make it, but this show still marked a couple of firsts for DemandScience (and for me).

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Brand Identity Branding Account Based Marketing ABM 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more.

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Marketing Automation Services Budget Programs Work Management Tools 77

eDataSource

MARCH 4, 2019

All email marketers rightly want to know how they’re doing in relation to their industry peers. To answer those questions, this piece begins a series of industry deep-dives made possible by the extensive data asset on the eDataSource platform. We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

Only B2B

MARCH 4, 2019

The post appeared first on ONLY B2B.

B2B 106

B2B Lead Generation Leads Lead 106

Heinz Marketing

MARCH 4, 2019

By Matt Heinz, President of Heinz Marketing. It’s another great episode of our weekly radio program called Sales Pipeline Radio , which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 58

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 58

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. In this installment of the series, we got the chance to sit and talk about branded content with Monica Hare, Head of Gear Patrol Studios.

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Storytelling Process Advertising Agencies Brand Identity 56

Valasys

MARCH 4, 2019

Gravity Global, the multi-award-winning, global B2B agency network has successfully acquired full funnel agency JJ Marketing. This acquisition took place in a bid to strengthen its B2B capability. According to Gravity, this is a first in a series of acquisitions that they expect to make over the next 24 months, both in the UK and internationally. JJ is an excellent fit with Gravity’s existing specialisms due to their capabilities in strategic brand development, digital transformation and demand

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Demand Generation Agencies Paid Search Agency Advertising Agencies B2B Marketing 56

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Is there room for it? Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. Others, like Tom Stein, founder of the global B2B marketing agency Stein IAS , are adamant that your ABM approach won’t be nearly as effective without a strong dose of creativity added into the mix.

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Account Based Marketing ABM Creativity DemandBase 51

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. The report profiled Lenati as a large, established player and provided an overview of leading North American service providers that serve B2B marketers. This report was compiled with the intention of helping CMOs get a better understanding of the need to prioritize those B2B marketing agency partners tha

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Brit Agency

MARCH 4, 2019

The Brit Agency, a Toronto-based, B2B Inbound Marketing Agency, and a HubSpot Platinum Partner, has been invited to join a select group of agency business leaders to form the 2019 HubSpot Partner Advisory Council (PAC) for North America. This talented group of 15 agency leaders from many successful Inbound Marketing agencies is tasked with helping to shape the future of HubSpot’s Partner Program.

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Advertising Agencies Hubspot Paid Search Agency Ad Agencies 45

Stevens & Tate

MARCH 4, 2019

LOMBARD, IL., March 1, 2019 – As long-time educators of senior living marketing, Stevens & Tate Marketing has once again been selected to present at a LeadingAge association event. President Dan Gartlan and Internet Marketing Director Nicole Wagner will be presenting their proven marketing strategies to attendees at the LeadingAge Illinois 2019 Annual Meeting & Exposition, being held from April 2- 4, 2019, at the Schaumburg Convention Center in Schaumburg, Illinois.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Features Planning 40

FMG Suite

MARCH 4, 2019

“Bounce Rate” is the percentage of visitors to your site that navigates away without interacting with the page. If you see a high bounce rate on a landing page, it’s a sign that your content and website marketing strategy needs a redesign. Either you aren’t providing your visitors with a good user experience (slow load speed, not the information they were looking for, etc), or you aren’t attracting the right visitors to your site.

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Landing Pages Tips SEO Google 40