Customer Experience Matrix

OCTOBER 2, 2013

'Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may lead you to wonder whether there’s anything we actually left out. In fact, there was: although the final choices were admittedly a bit subjective, I tried to ensure the report only included systems that met specific critieria including a persistent database, customer-level data, marketer control, and marketing-related outputs to external systems.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 163

ANNUITAS

OCTOBER 2, 2013

'The Enterprise has been struggling to keep up with the changing B2B buyer, so we teamed up with ANNUITAS to create this event focused on the specific needs of the Enterprise marketer.

B2B Thought Leadership 154

B2B Thought Leadership Thought Leadership Demand Generation Press 154

Crimson Marketing

OCTOBER 2, 2013

'Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? . According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 148

Top of Funnel Planning Thought Leadership Paid Search Agency 148

Biznology

OCTOBER 2, 2013

'Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. But when you think about, someone who is already on your site who is willing to search within your site might be a lot better prospect than someone else.

Marketing Websites 144

Marketing Websites Wikipedia Newsletter Google 144

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Webinar Metrics

Convince & Convert

OCTOBER 2, 2013

'Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer. Enjoy!

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Hubspot

OCTOBER 2, 2013

'Bing is in a really sweet place right now. It''s one of the only search engines that still provides keyword search data -- which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that''s not all it''s done well recently. Today, the company released another piece of news that may seem kinda blah to some, but it actually has really big implications for marketers: Bing image search now includes results from Pinterest boards.

SEO 60

SEO Keywords Lead Scoring Lead Ranking 60

Leading Results Rambings

OCTOBER 2, 2013

'Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. Trust that you or your product does what you say it does. What many businesses miss however, is the opportunity to use their customer testimonials to generate new inquiries and leads. Here are five mini-marketing recipes that you use to get more leverage from all those nice things your customers say about you: 1: Use the testimonial in a blog post.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

Hubspot

OCTOBER 2, 2013

'Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed the way they look at and value emails, from a content-identification system to an engagement/behavioral model. If we want our emails to reach the inboxes and eyes of our target audiences these days, we need to care about how we are engaging via email with our contacts database.

Deliverability 55

Deliverability Click Rate CAN-SPAM Opt-out 55

Vidyard

OCTOBER 2, 2013

Once upon a time, when I was working exclusively in sales, I had never really talked to a marketer. I had enablement calls every once in a while where marketers would send a bunch of leads over, but after these calls I was usually wondering what a sales guy like me really had in common with these strange marketing people (okay, okay they weren’t so bad!).

Effectiveness 51

Effectiveness Top of Funnel Marketing Funnels Tips 51

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Paper

Hubspot

OCTOBER 2, 2013

'As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways -- from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best way they can do so. For these organizations looking for prime examples of how they can help, we''ve highlighted six campaigns that are raising money and awareness for the cause in s

Godaddy 52

Godaddy Paid Search Agency Brand Identity Branding 52

Brandfolder

OCTOBER 2, 2013

Who are you? You are the leader in your industry, a pioneer of your product. And, according to [entrepreneurship.org]([link] you are also your brand. Your brand consists of more than just.

Organization 40

Organization Brand Identity Branding Product 40

The ROI Guy

OCTOBER 2, 2013

'One of the biggest obstacles in implementing a Provocative / Challenger approach to Sales is that the approach requires insights, but that these insights are often difficult to gather and leverage. But according to our Mark Schlueter, VP of Strategic Accounts, this challenge is not so hard to overcome. "Acres of Diamonds" originated as a speech by Russell Conwell many years ago.

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Aggregators Customer Surveys 40

Adobe Experience Cloud Blog

OCTOBER 2, 2013

'Author: Miles Gotcher If you want to convince people to change the way they do something, you’d better make a solid argument as to why. That’s a lesson I’ve learned from A/B testing our email marketing campaigns and landing pages here at Marketo. If you can’t defend your test’s validity, pinpoint your variables, and back your results with statistical analysis, nobody will adopt the changes you propose.

Landing Pages 105

Landing Pages Sample Banners Marketo 105

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Social Media

LeadSquared

OCTOBER 2, 2013

After rolling out the new Google Keyword Planner , that replaced the keyword tool and the Traffic Estimator, Google has brought another very efficient tool on Adwords that integrates the power of Dynamic Display Ads, Engagement Ads, Video Ads and Display Ad Builder in itself. Now you can take advantage of the Ready Ad Gallery in Adwords to invest more time into your business than ad creation.

Display 52

Display Paid Search Agency Ads Adwords 52

Hubspot

OCTOBER 2, 2013

'"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. And we sell marketing software over here -- not exactly the sexiest product to peddle, if you ask me.

Content 60

Content Microsite Creativity CAN-SPAM 60

KoMarketing Associates

OCTOBER 2, 2013

'There are few things in life better than having that “Ah, Ha!” moment. You know, when things start to really click and a path for the future becomes a bit more clearly defined. Myself, and I’m sure other marketers in attendance at the AMA’s “Past, Present, and Future of Content Marketing: Impacting Behavioral Change” event had a few of these moments, as we listened in on a thought-filled panel discussion among esteemed industry experts.

Content Marketing 183

Content Marketing Paid Search Agency Work Management Advertising Agencies 183

Hubspot

OCTOBER 2, 2013

'I''m still not entirely convinced people know what I do. I get questions all the time like, "Wait. so you just write all day?" Or, "Is that a full-time job?" Or, my personal favorite, "Is that even a real job?". I get lots of questions because the reality is most people really aren''t sure what the heck a blogger does in this wide world of professions.

Blogger 57

Blogger Business Blogging Tips Marketing 57

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning