Marketing Insider Group
SEPTEMBER 28, 2020
As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing.
Webbiquity
SEPTEMBER 28, 2020
Contributed post. B2B ecommerce was already expanding rapidly coming into 2020, but COVID-19 has only accelerated the trend. According to McKinsey, 66% of B2B leaders now believe ecommerce solutions are essential, up from 48% pre-COVID. If your B2B or consumer business accepts card payments—whether it is one or thousands—you must abide by the rules implemented by the PCI DSS.
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Benchmark Email
SEPTEMBER 28, 2020
A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together.
Roketto
SEPTEMBER 28, 2020
Hi, fellow marketing manager. We see you there, feverishly analyzing your meticulous campaign calendar. You might be juggling far too many B2B SaaS marketing strategies, and need to refine your goals to make better use of your precious spend (and your time!).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Televerde
SEPTEMBER 28, 2020
There was a time marketing and sales were two separate entities. Marketing would raise interest in the company’s products. Sales would coordinate the actual purchasing of those products. However, the introduction of the internet (and social media) has changed the world of consumerism. Information is so accessible, and prospects can be more selective in which companies they patronize.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
SEPTEMBER 28, 2020
Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading → The post How to Find Writers and Help Them Deliver Successful Content appeared first on Content Marketing Institute.
Heinz Marketing
SEPTEMBER 28, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
ClickZ
SEPTEMBER 28, 2020
30-second summary: Speech based solutions, which allow for contactless customer interactions by their inherent design, are now in greater demand than ever before. To begin your digital voice journey, you must first identify which touchpoints customers and prospects use to engage with the brand. Then think about how those interactions can be replaced with speech.
ConvertKit
SEPTEMBER 28, 2020
When Kelsey Baldwin played “teacher” as a kid, all she wanted to do was design worksheets on Microsoft Word, assembling clip art and lines to layout the perfect geography handouts. (She also dabbled in PowerPoint presentations like “Why you’re the greatest dad” which she presented to her father when she was with him every other weekend.). I just really loved figuring out layouts and how to arrange information on a page.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
33Across
SEPTEMBER 28, 2020
2020 continues to be unpredictable as we head into the holiday season. We wanted to share a few key points with our supply partners to help prepare you for a less than normal Q4. Between the constant headlines of COVID-19, economic uncertainty, and the election, it’s almost impossible to. The post Embrace the Unpredictable for a Successful Holiday Season appeared first on 33Across.
Content Standard
SEPTEMBER 28, 2020
In an increasingly interconnected world, there exists an opportunity to create a closer relationship between customers and companies. Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience. According to BehavioralEconomics.com, behavioral economics studies, “cognitive, social and emotional influences on people’s observable economic behavior.” Emotions take part in shaping our
Oktopost
SEPTEMBER 28, 2020
LinkedIn has exploded. Users on the platform are bombarded daily with content. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. As for brands, many digital campaigns are missing the mark when it comes to driving awareness and increasing engagement.
DivvyHQ
SEPTEMBER 28, 2020
What is purpose-driven content marketing? And how do you approach developing a strategy that is centered on a cause or movement? Research shows that this can be a winning strategy for brands, but you have to be very thoughtful about the cause you choose, and how your campaign is executed.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
SEPTEMBER 28, 2020
How about a round of applause for our inaugural Email First Award winners? Often overworked and under-appreciated, email practitioners deserve the spotlight, too—that’s why we created the Email First Awards. The Email First Awards recognize and celebrate those who use email to drive positive business outcomes and provide real value for subscribers and customers.
Visitor Queue
SEPTEMBER 28, 2020
Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content. Consumers can scrutinize videos more, and it can be much harder to get your content in front of your audience. […]. The post 13 Tips for Shooting a Corporate Video Series appeared first on Blog Visitor Queue.
SmartBug Media
SEPTEMBER 28, 2020
Today’s marketplace is filled with innovative solutions in the form of products, services, and technologies. In order to build a sustainable business, generate new customers, and retain existing customers, companies must invest in a solid marketing strategy. This includes companies operating in the manufacturing industry. No matter which manufacturing niche you operate in, understanding the Buyer’s Journey is critical.
Hubspot
SEPTEMBER 28, 2020
At HubSpot, we love brainstorms. Getting your team together in one room to come up with ideas not only allows you to identify creative content or strategies that you might not have thought of, but it also can improve feelings of psychological safety as people who might not be high-level managers are invited and encouraged to offer their input. Brainstorming is one of the most productive team-building activities we use at HubSpot.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ConvertKit
SEPTEMBER 28, 2020
As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a chef uses ConvertKit Commerce to sell their monthly plant-based cookbooks. The creator: Chef Daniella Malfitano is the host of Plant-Based Made Easy, a live cooking show featured on Facebook and YouTube every weekday.
Convert
SEPTEMBER 28, 2020
Do you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. The testing platform that matches your optimization needs, budget and is easy to set up will be the best A/B testing software choice for you.
ConvertKit
SEPTEMBER 28, 2020
As soon as I sat down to write this article, a little voice popped in my head: What do you know about helping others combat Imposter Syndrome? Isn’t this a psychological phenomenon? You’re not a therapist. You coach others dealing with their marketing and their businesses, not their minds. I have given speeches in front of thousands of people, contributed to major publications, launched an online marketing agency that generates thousands of dollars per year for myself and my clients, and have cr
Optinmonster
SEPTEMBER 28, 2020
Do you want to create a FeedBlitz popup to grow your email list? FeedBlitz is one of the most affordable email marketing services out there. Out of the box, FeedBlitz doesn’t let you create high-converting popup forms to grow your email list. Fortunately, you can easily integrate FeedBlitz to OptinMonster, the best lead generation tool, to create a stunning popup.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Moz
SEPTEMBER 28, 2020
Posted by MiriamEllis ? ?. Image credit: DoSchu. “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home.
Optinmonster
SEPTEMBER 28, 2020
Our team at OptinMonster has been hard at working making OptinMonster both the simplest and most powerful lead generation solution on the market. Today we’re releasing several new updates we think you’ll love! Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns.
PureB2B
SEPTEMBER 28, 2020
The philosophy of marketing has always been focused on positioning a brand to enable product sales. Marketers are usually hands-off when it comes to sales numbers and goals, but that’s beginning to change. Why wouldn’t you want to have more control and insight into what’s working? Let me introduce you to revenue marketing , a process and mindset in which marketing is responsible for portions of the company’s total revenue and drives predictable ROI.
Allocadia
SEPTEMBER 28, 2020
Annual marketing planning is an exciting time when marketing organizations chart their course for the year with the mindset of no goal is impossible and ready to overcome any challenge. Or not. In reality, marketing planning at enterprise organizations is rarely straightforward. Planning is long, there are many moving parts, and just when the plan is set someone changes strategy, adds in new dependencies, or just doesn’t buy in.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PureB2B
SEPTEMBER 28, 2020
The philosophy of marketing has always been focused on positioning a brand to enable product sales. Marketers are usually hands-off when it comes to sales numbers and goals, but that’s beginning to change. Why wouldn’t you want to have more control and insight into what’s working? Let me introduce you to revenue marketing, a process and mindset in which marketing is responsible for portions of the company’s total revenue and drives predictable ROI.
Allocadia
SEPTEMBER 28, 2020
COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with the upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy. We analyzed real-time adjustments marketing organizations made to their budgets and strategy, and created a marketing investment benchmarking report that accounts for the massive changes marketing saw in 202
accelerate agency
SEPTEMBER 28, 2020
Google crawls hundreds of billions of pages to get to those it considers most useful to searchers. And while they haven’t ever said so publicly, it’s believed Google uses around 200 signals when they’re assigning ranks. These signals are ranking factors that are changing all the time. We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs.
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