Why Your Management Consulting Firm Should Consider a Competitor Analysis
Hinge Marketing
DECEMBER 25, 2013
'When was the last time your management consulting firm conducted a competitor analysis? Here at Hinge, we frequently perform competitor analyses both for ourselves and for our clients, and not only because new competitors crop up. As in any market, competitors modify their positioning, products and services to adapt to market needs. Why is this important, you ask?
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