KoMarketing Associates
OCTOBER 13, 2016
Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. Below I’ve outlined a few B2B marketing strategies to increase lead generation.
Marketing Insider Group
OCTOBER 13, 2016
I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to […]. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group.
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Biznology
OCTOBER 13, 2016
True branding can be a bewildering challenge for many managers: either they don’t completely understand the strategic benefits of authentic branding, and/or they assume that branding simply consists of a name, logo and proprietary graphics. And most certainly don’t realize the full potential for applying relevant branding principles to improve their marketing and communication practices, especially when faced with new competition, changing customer preferences or other market-based trends.
Marketing Insider Group
OCTOBER 13, 2016
In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are they and what makes them so special? In this article, we’ll give you the low-down on what MQLs […]. The post Why Businesses Need Marketing Qualified Leads appeared first on Marketing Insider Group.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
OCTOBER 13, 2016
Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Described as “a data and marketing event where science and creativity drive increased customer engagement,” it’s no surprise that &THEN will be welcoming the top brands and marketers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
OCTOBER 13, 2016
Where do the most engaged, loyal employees come from? Every company wants them. But where do engaged, passionate employees come from? Does HR hire them? Or does your company ‘make’ them? It has to be a combination of both, because as a company grows, it gets harder to find candidates who are super-hyped to make sure your company sells the most hornswaggles and snarfblatts than your competitors.
SnapApp
OCTOBER 13, 2016
By Hassaan Bey , Content Marketing Manager, Slope. You can have all of the structure and organization in the world when it comes to your own creative process. None of that matters if you’re stuck in a complicated approval process. Before launching Slope , a workflow tool built for teams producing visual content, we started out as a creative agency.
Sprout Social
OCTOBER 13, 2016
Social media, by nature, is about hitting the moments. Managing a social media presence involves striking a balance between spontaneity and meticulous planning. As a result, we curate everything. We stay in control. What happens when we give up that control, for just a bit? At Litmus , we run an employee takeover of our Instagram each month, where I relinquish control of my domain to someone else—all the while biting my nails.
chiefmartech
OCTOBER 13, 2016
Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not necessarily — at least not in aggregate. I’ll let you know if we’ve finally passed peak martech ( as I not-quite-predicted last year ) once I start working on the 2017 version of the marketing technology landscape.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
KEO Marketing
OCTOBER 13, 2016
As mobile devices become more prevalent, people are using them for reading their email messages. According to a recent study from Litmus.com , 56% of emails were opened on mobile devices in April 2016, as opposed to 19% opened on desktop computers. With so many potential customers opening emails on mobile, it is essential that marketers optimize their email marketing for easy viewing on tablets and smartphones as well as desktop computers.
Leadspace
OCTOBER 13, 2016
Lack of coordination between marketing and sales is a problem which plagues many companies. It’s a strange thing, given that their objectives are identical: generating and converting leads. And that’s the crucial point; if there’s any (professional) friction between your sales and marketing teams, the cause is usually purely operational.
Content Standard
OCTOBER 13, 2016
Instagram is eager to borrow some of the tricks that have made Snapchat so successful—and so far, brands are loving the changes. Instagram Stories , swiped directly from Snapchat, allows users to share moments from their day in a slideshow format. Users can add their own creative touches with text and drawing tools, similar to those in Snapchat. Again, like in Snapchat, users can swipe forward and back to jump to another story.
Hubspot
OCTOBER 13, 2016
As a marketer, you already know that Microsoft Excel is a powerful tool for sorting, analyzing, and sharing data. Trouble is, some of the most beneficial formulas are really tough to figure out -- even for us data-crunchers. For example, we've walked through the steps of how to create a pivot table before, but unfortunately pivot tables don't compute median values , which can be highly useful information with which organizations can analyze their growth.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeanData
OCTOBER 13, 2016
SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer. But hear him out. Ezzo makes a very good point. If you think back more than a century, he said, it might have taken 100 men to operate a sailing vessel. You would have needed sailors to rig the sails, man the guns, someone in the crow’s nest, and of course, someone to pilot the ship.
Hubspot
OCTOBER 13, 2016
The air is beginning to cool. We’re decorating with pumpkins and gourds, spiders and witches. Fall is definitely in the air. And for organizations that rely on year-end fundraising to round out their budgets, it’s “go time.”. According to the 2014 Digital Giving Index, over 30% of giving occurs at the end of the year, meaning that it’s absolutely necessary for organizations of every shape, size, and mission to schedule fundraising campaigns to capture those dollars.
JotForm
OCTOBER 13, 2016
Uploading files to a form from any storage system is now easier with JotForm’s new Uploadcare widget. Uploadcare seamlessly enables uploading, editing, and image posting to websites. It pulls files from your desktop, Facebook or Instagram accounts, or popular cloud solutions like Box or Dropbox.&nbs.
Hubspot
OCTOBER 13, 2016
What’s the best way to position your agency for growth? Selling the services your clients really want to purchase. Right now, clients are preparing their 2017 marketing budgets and making strategic decisions for next year. The way companies search for marketing services has shifted over the last three years, and your agency might need to reposition itself to meet emerging new demands.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Akoonu
OCTOBER 13, 2016
B2B buying cycles are more complex than they used to be. With an average of 5.4 Buyers in a collaborative purchase decision, it's no surprise that Demand Gen Report's 2016 Buyer's Survey revealed that over half of those surveyed said purchasing cycles are even longer than last year.
GreenRope
OCTOBER 13, 2016
Map your Customer Journey and Create Winning Customer Experiences. The customer journey is the path your customer(s) take when engaging with your company from initial awareness to purchase and beyond. The journey you lead them on defines their experience. However, not every customer takes the same path, which is why you must use both data and behavior to guide each lead/customer down one path or another.
Brandfolder
OCTOBER 13, 2016
You see them everywhere. “Best Email Subject Line” lists tempt you with promises of increased open rates. They guarantee subject lines that will “finally stand out in your consumer’s crowded.
GreenRope
OCTOBER 13, 2016
Map your Customer Journey and Create Winning Customer Experiences. The customer journey is the path your customer(s) take when engaging with your company from initial awareness to purchase and beyond. The journey you lead them on defines their experience. However, not every customer takes the same path, which is why you must use both data and behavior to guide each lead/customer down one path or another.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Directive Agency
OCTOBER 13, 2016
The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards boosting their individual rankings, thus pulling up the domain’s authority as a whole. For B2B marketers and businesses, such a strong internal linking strategy is a must. B2B businesses are about selling and relating to their customers in ways very different from B2C companies.
GreenRope
OCTOBER 13, 2016
Map your Customer Journey and Create Winning Customer Experiences. The customer journey is the path your customer(s) take when engaging with your company from initial awareness to purchase and beyond. The journey you lead them on defines their experience. However, not every customer takes the same path, which is why you must use both data and behavior to guide each lead/customer down one path or another.
LeanData
OCTOBER 13, 2016
SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer. But hear him out. Ezzo makes a very good point. If you think back more than a century, he said, it might have taken 100 men to operate a sailing vessel. You would have needed sailors to rig the sails, man the guns, someone in the crow’s nest, and of course, someone to pilot the ship.
GreenRope
OCTOBER 13, 2016
Map your Customer Journey and Create Winning Customer Experiences. The customer journey is the path your customer(s) take when engaging with your company from initial awareness to purchase and beyond. The journey you lead them on defines their experience. However, not every customer takes the same path, which is why you must use both data and behavior to guide each lead/customer down one path or another.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
LeanData
OCTOBER 13, 2016
SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer. But hear him out. Ezzo makes a very good point. If you think back more than a century, he said, it might have taken 100 men to operate a sailing vessel. You would have needed sailors to rig the sails, man the guns, someone in the crow’s nest, and of course, someone to pilot the ship.
GreenRope
OCTOBER 13, 2016
Map your Customer Journey and Create Winning Customer Experiences. The customer journey is the path your customer(s) take when engaging with your company from initial awareness to purchase and beyond. The journey you lead them on defines their experience. However, not every customer takes the same path, which is why you must use both data and behavior to guide each lead/customer down one path or another.
Leadspace
OCTOBER 13, 2016
A friend of mine recently shared a telling story with me – one many B2B lead generation professionals will relate to. This friend works for a shipping company that owns and operates a number of freight vessels. Another company has been contacting them to offer their products via multiple channels. They’ve been calling, emailing, and running online ads to make their pitch.
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