Mon.Aug 24, 2020

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Why Content Is at the Center of Modern Customer Journeys

Adobe Experience Cloud Blog

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .

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E-Commerce Tools: Which Ones Do You Really Need?

Spiralytics

E-commerce tools can streamline your business processes and improve customer experience. Here’s a look into the essential tools for your business needs. The post E-Commerce Tools: Which Ones Do You Really Need? appeared first on Spiralytics Inc.

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Did You Hear? Your Brand Needs a Voice Strategy

Content Marketing Institute

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading → The post Did You Hear? Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute.

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Best Network Monitoring Software

The Daily Egg

Network monitoring software allows businesses of all shapes and sizes to run a robust IT infrastructure. These tools monitor critical network components, including servers, firewalls, applications, routers, switches, and more. By leveraging a network monitoring solution, you’ll be able to detect and prevent network failures, outages, and downtime. These tools track network performance and can […].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The digital marketing landscape: Visualizing the 5 locations of today’s customer journey

ClickZ

30-second summary: If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? The awareness phase imagines a wandering consumer, or top-level POV. Touchpoints change in the search and research areas of the landscape. Site design and UX increase in importance. Post-purchase consumers go back into the landscape.

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How IT Brands Can Capture Buyers’ Attention During the COVID-19 Crisis

SWZD

After analyzing the data we have a better understanding of the current market situation, and have recommendations for tech marketers as they adjust to a new normal.

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The Complete Guide to A/B Testing with Email

Convert

With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. That means for every $1 you spend, you can earn $38. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. But how do you start A/B testing your email campaigns?

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The Most Successful Content Marketing Campaigns Share These Traits

DivvyHQ

To succeed in the content marketing game, your content needs to be stellar (at minimum). But what are the essential ingredients that transform your content and campaigns into a noteworthy content experience? Successful content marketing campaigns share several critical traits. Let's take a look at 6 of them here.

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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

According to a recent study from Statista , Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There's no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Types of Video Banner Ads & How to Create a Video Banner in Bannersnack

Bannersnack

Today we are going to talk about a topic dreaded by many and loved by few. Video banner ads. Picture this: You are browsing a web page, looking for some answers, or just reading an article, and suddenly, a wild in-banner video ad appears. To be honest, you probably didn’t even notice it from the […].

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11 of the Best Marketing Automation Platforms

SendinBlue

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. Let’s talk about marketing for a minute. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility.

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Sales Pipeline Radio, Episode 218: Q & A with Nicolas Vandenberghe @NicolasVDB

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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How to Understand and Thrive in Digital Sales

Hubspot

The landscape of sales has shifted radically over the past decade or so. While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space. A thorough understanding of digital sales has turned from a "nice to have" to a "need to have," and having a handle on the concept and its strategies is only getting more important.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Litmus Live Day Highlights: Making Collaboration Efficient, Reliable, and Scalable

Litmus

In our 2019 State of Email report, you told us that…you’re busy. It’s not uncommon for teams of any size to be working on multiple emails at the same time. In fact, teams of 11+ employees can have 21-25 campaigns in various stages of production. It makes sense, then, that finding ways to efficiently work with your stakeholders is key to getting messages to market.

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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

More people are interested in starting online businesses than ever before, and ecommerce is one of the most obvious options. But if you’re considering setting up an online store, or changing your focus in response to the current climate, you might be wondering what you should sell. In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche.

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Employee Spotlight: Rob Felicetta, Sr. Director of Key Account Sales

Madison Logic

Robert Felicetta, Sr. Director of Key Account Sales, recently celebrated 10 years of working at Madison Logic in the NYC office! We asked Robert to share a glimpse of what it’s like to work at Madison Logic. What initially drew you to Madison Logic and how did you know it was right for you? Ten. The post Employee Spotlight: Rob Felicetta, Sr. Director of Key Account Sales appeared first on Madison Logic Blog.

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[Announcement] Inline Editing Is Here + Webhooks Improvements & More!

Optinmonster

Have you ever used a text block in your OptinMonster campaigns? Then tell me if this sounds familiar…. You want to create an OptinMonster campaign, so you added a text block to your campaign in the app. You then tried editing the text block right away by clicking on it on the live preview… only to notice that the editing panel is actually on the left-hand side of your builder.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

If you currently work as a marketer or spent any time in the marketing department, you are well aware of the amount of B2B marketing tools currently available. While software and different applications vastly improve the results and efficiency of marketing, it’s also important to select the RIGHT tools lest you become inundated with overlapping software.

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Understand buyer journeys and how to make them work for you

Modern B2B

The post Understand buyer journeys and how to make them work for you appeared first on Modern | B2B Marketing Agency.

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choozlechat: The phase-out of the third-party cookie with Greg Brunk at MetaRouter

Choozle

As marketers ourselves, we’ve been keeping an eye on the status of the third-party cookie. Over the last several months, more web browsers, like Google, Firefox, and Safari, have announced that they will be phasing out or blocking the use of cookies in their web browsers. In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to cookies as it relates to data collection, audience targeting, measurement, and

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Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

Moz

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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This Week in Commerce: Brittany Nelson, yoga instructor

ConvertKit

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce- your insider's peek into how creators like you are using the new tool and updates on what's coming next. How yoga instructor Brittany Nelson uses the ConvertKit Free Plan, ConvertKit Commerce, and a small list to sell their 8-week yoga series.

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DealSignal Wins MarTech Breakthrough Award for Best Contact Data Platform

DealSignal

We’re thrilled to announce that DealSignal has been named Best Contact Data Platform in the 2018 MarTech Breakthough Awards! The inaugural awards program was created by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry. In their awards announcement, MarTech Breakthrough noted that the winning selections showcase marketing technologies and companies that have succeeded in both pushing ingenui

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All about Gmail: The spam folder, the promotions tab, postmaster tools, and more

ConvertKit

Jump ahead. All about Gmail. The promotions tab is still the inbox. Links. Stay in touch. All about Gmail. Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among online mailboxes. And with so many users, it’s critical to understand how Gmail thinks about deliverability.

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#5 Marketing and Sales Alignment – 7 things every CEO should know about marketing

thePoint

We have arrived at the #5 thing I believe every CEO should know about marketing. In case you are new to the series, you can find #1 – #4 ( The “Ante” , Not all marketing is the same , B2B buyer journey , and B2B website purpose ) in our blog. #5 is about alignment – specifically marketing and sales alignment around one specific definition. There are certainly many areas where marketing and sales should learn to effectively understand needs and agree on desired goals and outcomes.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Digital Marketing Ideas To Consider During The COVID-19 Pandemic

Alejandro Rioja

The impact of the COVID-19 pandemic is being felt by all businesses— large and small— around the world. It may be obvious, but as people are advised to practice social distancing and avoid unnecessary outside trips, many businesses have experienced fewer and fewer customers inside their stores. In fact, since the start of the pandemic,… 5 Digital Marketing Ideas To Consider During The COVID-19 Pandemic ?????

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B2B Buying Trends: IT Purchase Channel Preferences During the COVID-19 Crisis and Beyond

SWZD

We examine tech purchasing trends to understand which channels businesses use to buy tech and why.

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[short video] What Systems Do You See as a Possible Replacement for the Cookie?

Porch Group Media

In this short video clip, our panel discusses the decline of cookies and technology that will possibly become a replacement for the cookie. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help you navigate the new cookie-less world?