chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. (There’s a summary of the report in a blog post Ben wrote, Few “Genius” Brands Successfully Integrate Best-of-Breed Solutions Into a Cohesive Martech Roadmap.). “Genius” in this context is a Gartner-specific definition.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. In case you missed it, our performance-based approach results in nearly 60% of our revenue. We refine and refine as much as we can, applying learnings in real-time, based on outcome-powered lead scoring and routing to scoring a rep’s performance. And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow.

Zoominfo 200

Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Vidyard

AUGUST 14, 2020

Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? If so, you can understand how usability makes or breaks a product or content. If you can’t easily and comfortably use it, it spoils the experience. This is what accessibility is all about: Designing digital experiences that everyone can use.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

The Daily Egg

AUGUST 14, 2020

Inventory management is more than just keeping track of the items in your warehouse and storefronts. It’s about maintaining adequate stock levels and yielding maximum profitability. The best inventory management solutions offer features for things like asset tracking, order management, supplier relations, and so much more. All of these components can help you avoid overstocking […].

Software 144

Software Best Practices Order Features 144

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Webinar Metrics

Content Marketing Institute

AUGUST 14, 2020

This week, Robert Rose ponders if we’re borrowing enough good ideas and talks with Grapevine6 co-founder about content, the state of influencer marketing, and how to get more from your social media partner. Continue reading → The post Should You Stop Trying to Make Your Content One of a Kind? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content 139

Content Advertising Agencies Social Media Social Marketing 139

ClickZ

AUGUST 14, 2020

30-second summary: Marketing technology budgets have risen from 32% to 42%, a straight 10% jump. The top 12 marketing technologies that are winning 2020. Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors.

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Outreach

AUGUST 14, 2020

“It’ll be a few months of shutdown, then sales leaders will be out seeing customers again.”. “We’ll definitely be back to normal by fall — worst-case scenario, the new year.”. “I hate to say it, but the new year was too optimistic… this can’t go on forever, can it?”. We’ve watched a global health crisis, economic downturn, social inequalities, and polarizing politics upend the world over the past few months.

Peer-to-peer 105

Peer-to-peer Paid Search Agency Work Management Social Marketing 105

SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. This applies to all business-to-business verticals. Here are five account-based tactics for generating more cross-selling opportunities. Start with Segmentation. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

MarketJoy

AUGUST 14, 2020

Many businesses, while starting out initially, make the mistake of attempting to stand for everything. They want to do everything that is possible well, and they want to be an all-in-one solution for everyone. They want to be known for having the highest quality products at the most affordable rates. They want to have the best services and the cheapest prices.

Differentiation 98

Differentiation Lead Ranking Landing Pages Paid Search Agency 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

AUGUST 14, 2020

The business plan is an undeniably critical component to getting any company off the ground. It's key to securing financing, documenting your business model, outlining your financial projections, and turning that nugget of a business idea into a reality. In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well thought-out business plan is a crucial first step for setting up a business for long-term success.

Template 101

Template Planning Business Startups 101

Visitor Queue

AUGUST 14, 2020

Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […].

Effectiveness 93

Effectiveness Business Leads Lead 93

Litmus

AUGUST 14, 2020

82% of marketers lose hours a week juggling different technologies according to the HubSpot Global Tools Survey. Did you know you can use Litmus inside your favorite email service provider (ESP) or marketing automation platform (MAP)? No more switching back and forth between tools. Did I just hear a collective, “Yes?!”. That’s right—you can build, test, and analyze emails all in one place for a seamless workflow across your entire organization.

Marketing Automation Services 86

Marketing Automation Services Eloqua Marketo Hubspot 86

Valasys

AUGUST 14, 2020

Introduction. In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. An effective social media content strategy offers several advantages including attracting an increased number of prospects and customers and expanding brands’ reach to a huge number of online audiences to generate measurable and cost-effective conversions.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

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Social Media

Vidyard

AUGUST 14, 2020

Have you ever used a website or app and been frustrated by an unintuitive user interface (UI) or too-small text? If so, you can understand how usability makes or breaks a product or content. If you can’t easily and comfortably use it, it spoils the experience. This is what accessibility is all about: Designing digital experiences that everyone can use.

Video Marketing 65

Video Marketing SEO Guidelines Paid Search Agency 65

Optinmonster

AUGUST 14, 2020

Do you want to grow your email list so you can market to better, higher quality leads? If you’re using an email service provider like Eloqua, then you’ve already invested in a tool that will help you send powerful email campaigns to your contact list. But the big question remains: how do you grow your email list with the type of leads that turn into customers?

Eloqua 69

Eloqua Marketing Automation Services Trigger Marketing Intent 69

Ignite

AUGUST 14, 2020

Most CEOs will agree that a strong corporate culture is essential to building an innovative company, maybe even the most important aspect of the business.

Studies 62

Studies Ad Building Companies Business 62

ConvertKit

AUGUST 14, 2020

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2020.

Deliverability 52

Deliverability Open Rate CAN-SPAM Domain 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Visitor Queue

AUGUST 14, 2020

Every business owner wants their sales team at peak performance, but hiccups often get in the way. You might come across a particularly tough lead or struggle with reps stumbling through their sales scripts. These common and not-so-common problems require a solution: an effective sales playbook. In this guide, you’ll learn what a sales playbook […].

Effectiveness 52

Effectiveness Business Leads Lead 52

Bionic

AUGUST 14, 2020

Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. The new multi-function media plan creation tool makes it easy to add placements, packages, and roadblocks to your media plan.

Media Plans 52

Media Plans Media Multi-Channel Vendors 52

Conversica

AUGUST 14, 2020

Marketing 52

Marketing 52

Biznology

AUGUST 14, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week marks the first of two editions that look at change management, learning/continuous improvement and innovation. While none of us likely need to nor necessarily look for additional change, given all that continues to transpire in the world around us, it seems fitting to spend some time exploring the potential benefits and need for thoughtful and deliberate change. .

Practices 104

Practices Peer-to-peer Work Management Intent 104

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

AUGUST 14, 2020

Facebook ads are a great tool to get your message in front of the platform’s 2.5 billion monthly users. With such a large audience, you can understand why the platform is attractive to advertisers. Over 7 million advertisers to be exact. To succeed and maximize your return on investment (ROI) among so many audience members and competitors, start with why you want to use Facebook ads and what you hope to achieve with them.

Facebook 101

Facebook Paid Search Agency Ads Campaigns 101

Brandpoint

AUGUST 14, 2020

Right or wrong, today’s internet assures that news or rumors about your company can spread at lightning speed, affecting your revenues positively or negatively depending on the nature of the publicity. One survey found, for example, that 85% of consumers trust online reviews as much as personal recommendations. Positive reviews influence 74% of consumers to trust a local business more, while 60% are less likely to patronize a business in response to negative reviews.

Work Management 161

Work Management Tools Media Paid Search Agency 161

Heinz Marketing

AUGUST 14, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Content. It’s been a focus for us internally as we continue to re-prioritize our marketing efforts after Covid-19 threw our marketing plans for a loop this year. I imagine other companies may be in the same boat—you must use what you have or create something at no or low outside cost to keep your top-funnel marketing efforts going.

Top of Funnel 122

Top of Funnel Digital Marketing Funnels Work Management Content 122

BOP Design

AUGUST 14, 2020

Search engine optimization (SEO) is a vital part of any B2B marketing strategy. You don’t need to be an expert at SEO, but it helps to have an understanding of the general principles and know a bit beyond the basics. Ideally, your B2B firm will partner with an expert in SEO to help guide you in the optimization process. In this post, we take a quick look at the basics of SEO for B2B marketing and then delve a little deeper into more advanced SEO.

SEO 139

SEO B2B Marketing B2B FAQ 139

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Conversica

AUGUST 14, 2020

Working with customers or partners, Conversica’s ethos is very much in line with the classic Jerry Maguire quote, “Help me, help you.” We genuinely enjoy helping our customers achieve their goals and grow their businesses. But we also go beyond our direct customer base to assist our partners—and our partners’ customers—to establish “channel harmony” or #CHARMONY.

Advertising Channels 64

Advertising Channels Advertising Agencies Paid Search Agency Marketing Proposals 64

Smarte

AUGUST 14, 2020

Gone are the days when SDRs used to cold call their prospects and wait for their reply. As the old adage goes, “Time is money”, and businesses have to conserve both. Reports suggest an average sales rep can make about 8 dials an hour and calls for 6 hours just to set a single appointment. […]. The post Looking for a LeadIQ Alternative?

Cold Calling 90

Cold Calling Best Practices Business 90

Televerde

AUGUST 14, 2020

The following is a preview of some of the topics to be discussed in our upcoming webinar Why the Future of Marketing is All About Content on August 20, 2020. More information is available here. Our thanks to Michael Brenner, CEO at Marketing Insider Group, for this guest blog. The COVID-19 pandemic has changed our world so much that it’s already bordering on cliché to say so.

Top of Funnel 52

Top of Funnel Planning Advertising Agencies Content 52