Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings. Martech Best Practices Matter We identified the top 20% of respondents as leaders, based on outcomes including over-all martech satisfaction, customer data unification, advanced privacy practices, and CDP deployment.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Outbound Engine

SEPTEMBER 6, 2020

Online referrals are just like traditional word-of-mouth referrals, only better. For years, we’ve asked questions like these to our friends, family and coworkers: My car is in need of some major repairs. Do you have an auto mechanic you trust? Did you like your realtor, and would you mind sharing their info? Who does your hair? I’m new to the city and looking for someone great.

Word of Mouth 84

Word of Mouth Ideal Customer Profiles Loyalty Social Media 84

B2B Marketing Directions

SEPTEMBER 6, 2020

"What has been will be again, what has been done will be done again, there is nothing new under the sun." Ecclesiastes 1:9 (New International Version) "Don't throw the past away You might need it some rainy day Dreams can come true again When everything old is new again." "Everything Old Is New Again," Peter Allen and Carole Sager, 1974 The last two decades have been a period of almost nonstop change in B2B marketing.

B2B Marketing 97

B2B Marketing B2B Marketing Management Gartner 97

Marketing Graham

SEPTEMBER 6, 2020

Marketing is broken. Well, bits of it. It’s important to check and fix errors and bad decisions. Pull in for an occasional pitstop and improve your B2B lead generation. Like a Formula 1 Pitstop Crew, you can fix and boost your performance quickly if you know where to look. Here are my 5 suggestions to get you firing on all cylinders. 1. Here is how you fix low traffic from social media.

Paid Content 52

Paid Content Lead Generation Paid Search Agency Lead Scoring 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Vision6

SEPTEMBER 6, 2020

So, your email campaign is finally ready. It’s looking mighty fine and well-prepped to charm its way into your subscribers’ hearts. You hit send…but before you can breathe a sigh of relief, you realise your worst fears have come true! Your once beautiful email looks like a jumbled mess of foreign fonts, GIF glitches, blocked images and rivers of whitespace.

Practices 89

Practices Best Practices Email Campaigns CAN-SPAM 89