When CDPs Fail: Insights from the CDP Institute Survey
Customer Experience Matrix
SEPTEMBER 6, 2020
We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings. Martech Best Practices Matter We identified the top 20% of respondents as leaders, based on outcomes including over-all martech satisfaction, customer data unification, advanced privacy practices, and CDP deployment.
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