Mobile marketing is getting quite a bit of buzz in 2011, with a lot of research to back up the hype. won’t bore you will all the stats; they are referenced at the end of this post. It’s safe to say that a large number of your B2B prospects are going mobile and checking [.]. content Email Marketing Interactive mobile marketing B2B Marketing content marketing mobile optimized mobile websites QR codes website MORE >>

Is Facebook applicable for B2B companies? Absolutely! With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Let's take a look at 6 B2B companies and how they are using Facebook : 6 Ways B2B Companies Are Using Facebook. That has all changed. Cisco has taken a unique approach to rewarding some of its biggest fans. Like Gate. MORE >>

The buying process has shifted in recent years. Before Google, buyers had about 20% of their questions answered prior to contacting the selling company – then called the company to have remaining 80% of their questions answered. Now with Google, people go online and do a search. According to Enquiro, 95% of corporate purchase agents use the web to research products and services before selecting a short list. They get about 80% of their questions answered using a variety of online sources. Then, only a couple of very specific questions remain. All of their general questions are answered. MORE >>

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here. Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh? Responding to Followers. Reply to your users' questions. Twitter Tools. MORE >>

Over the weekend I had the privilege to read Adam Needles ' new book, Balancing the Demand Equation. highly reccommend that you go get your own copy. Adam begins the book with a wake-up call: " Modern B2B demand generation is failing. Seriously. " And in many ways he's right. Everything has changed, but marketers haven't kept up. Even if we buy marketing automation, which he recommends (as do I), the technology won't help if marketers don't develop the skills to create the processes, content and programs that Buyer 2.0 needs to make buying decisions today. MORE >>