Tue.Sep 20, 2011

Trending Sources

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. These are all real Twitter bios … @MichaelACaruso. I’ve learned I don’t know anything. 

Why Sales needs Content Marketing and Marketing Automation

Fearless Competitor

B2B Demand Generation | The Benefit to Sales. If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. After all, you need to close deals! “This mumbo-jumbo’s not for me. need to be out there talking to prospective customers.” ” I think the problem is us. We’ve been talking about the marketing point of view for a long time. Now let’s talk about your world in Sales. Let’s examine a Sales scenario to illustrate the power of content marketing and marketing automation software.

The Most Important Question In Business…

B2B Marketing Insider

…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. would ask them if they’d like to hear about our new product release…crickets. would ask if they had any budget they needed to spend…”nice try!”

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? In this post, we explain how to turn that great new white paper you just published into a superb lead generation tool — using the best-practice approach of one of our favorite companies, Kinaxis. Do you want a trickle of leads or a flood? What are current best practices on white paper marketing? Our white paper experience. We’ve penned 3 great white papers to date – all are free at Find New Customers. Lead generation -  How to Find New Customers ( Marketo ).

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Sorry Youngme, but I still detest IKEA. Let's face it: the reason most people buy there is price.) and 4 to 6 p.m.; these yield 20-40% more connections than calling at 10 a.m. hubspot lead generation inbound marketing innovation social media marketing

Social Sharing Buttons Offer Opportunity for Brands

Ad Your Comment Here

A colleague of mine sent over a short study on social sharing from BrightEdge , and highlighted Twitter data. A few key pieces of data: Almost half of the largest 10,000 sites on the Web still don’t display any kind of social sharing links or buttons. 53.6% of the largest 10,000 sites on the Web display some social links or buttons on their front pages, up from 52.8 percent in late July.

The No BS Guide to Social Media Monitoring & Measurement


Jason Falls has some great tips on social media monitoring & measurement (and the difference between them) in this presentation. Very similar to my own thinking on the subject. No BS Monitoring and Measurement. View more presentations from Jason Falls. Analytics Social Media Social Networks

Tips 21

Compelling Content: What Are Your Readers’ Hot Buttons?

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh,  that  question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers. Security. Freedom.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

34 Awesome Twitter Ideas for Engaging Your Prospects


This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here. Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. But how can you keep the relationship with your Twitter followers fresh? ” 21.

6 Things To Empower Your Social Media Campaign

It's All About Revenue

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck. But if your business is considering getting serious about social media with a social media professional, there are some things that you should know.

PR 12

Google+ Now Available to Everyone, Adds Search Functionality


If you're someone who has been anxiously awaiting access to Google+ over the past few months, your wait is now over. This morning, Google announced it has officially released the ability to sign up for Google+ to everyone , with or without an invitation. finally. New Features in +Hangouts. Google+'s improvements to Hangouts (Google+'s video chat capability) are the most numerous.

How An Old School Product Leveraged A New Mobile App

The Effective Marketer

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in  an article from MarketingNews (an AMA publication, requires registration). As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it. Well, it seems the app has been downloaded over 75,000 times and 50% of users have shared the app via e-mail, Facebook or Twitter, according to the MarketingNews article.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

6 Ways B2B Companies Are Using Facebook


Is Facebook applicable for B2B companies? Absolutely! With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Let's take a look at 6 B2B companies and how they are using Facebook : 6 Ways B2B Companies Are Using Facebook. 1. That has all changed. Cisco has taken a unique approach to rewarding some of its biggest fans. Like Gate.

There’s Content in Your B2B Social Media Data

Social Media B2B

As you advance your social media activities for your B2B company, you should be capturing great piles of data. Many marketers are so inundated with data, they don’t know where to begin making sense of it. If you are in this category, this post is not for you. This post is for smart marketers that understand how to use their social media data to make better business decisions. But data can also be used to generate great content for your social media channels. Getting Started. Start by looking at the most popular keywords that drive traffic to your site. Understanding the Content Trends.

Book Review: Escape from Cubicle Nation


Pamela Slim’s Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur is the bible for the self-employed—and those burned out on the corporate world who’d like to become independent. Despite the ongoing recession, the book retains its timeliness. Though there may now be fewer people wishing to escape the corporate world and more wishing they could once again be part of it, the book remains important for those stuck in dead-end corporate positions as well as the unemployed looking for a way to thrive in the downsized economy. Why Am I So Miserable?,”

3 Reasons Qlikview is killing Microstrategy

Fearless Competitor

B2B Demand Generation | Why an upstart is killing the incumbent. recently met with Microstrategy and their marketing leadership expressed concerns about a new competitor, Qlikview. thought it might be helpful if I analyzed the justification for their concerns. Microstrategy is a big, established player in business intelligence , but lately a company called Qlikview has been growing much, much faster. Why is this happening? believe there are 3 reasons why this is happening: Qlikview has no internal challenges. Building B2B demand generation from scratch is tough. Microstrategy does not.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

B2B Ideas @ Work

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. Presenting in a facile and amusing repartee of long-time buds, the founders shared the year’s accomplishments of HubSpot customers: 85,000 blog posts. 600 million visits. million leads.

On-Demand WebCast: Optimizing Content Marketing to Facilitate The Buyer's Journey

The ROI Guy

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective. Why the crisis in confidence and how can you insure that your content marketing investments are effective? This webinar, looks for answers to the crisis, discussing the latest research and uncovering the prove strategy and tactics for optimizing content return on investment. How are the top-performers different, and what best practices are they using to drive better content marketing effectiveness?

3 Tips To Simplify Cold Calling For Greenhorns

Sales Prospecting Perspectives

Being new to inside sales tends to be a bit intimidating. I’ve found that many inside sales reps I’ve trained over the years can be hesitant to pick up the phone because they don’t feel fully prepared. We can put all the prep work in that we deem necessary, but from what I’ve seen there is no better way to learn than to just get knee deep in the muddy cold calling trenches.

New Social Media Features for Marketers to Be Aware Of [Marketing Update]


Last week, Mike and Karen hosted the Marketing Update from the Inbound Marketing Summit where they discussed a number of interesting social media stories from the previous week. Facebook Launches the Subscribe Button. By opening up more of its content to the public, Facebook is increasing your content's chances of showing up in search engine results. Twitter Announces Twitter Web Analytics.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

B2B Mobile Marketing Mistakes

Client Bridge

Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. And yet business to business marketers have been slow to move into mobile marketing. From the Hubspot Blog, here is advice for B2B marketers intent on developing a mobile strategy on mistakes to avoid. Reliance on PC-based Website Design a mobile optimized website as well. Incorporate the unique features of mobile devices (e.g. camera, text messaging) into a B2B campaign. Text messaging can reinforce a personal relationship and increase loyalty.

7 Examples of Stunning Online Presentations


This is a guest post written by John Rode , marketing direct o r at SlideRocket , the presentation sponsor of HUGS 2011. I’ve seen my share of drearily predictable presentations—one person delivering a series of static slides to a captive (but rarely captivated) audience. You know, the type of presentations overcome by bullet lists and slides that bore you into a mental slumber.

SEO – Its Real Value to Small Business Owners


As a small business owner, you have most likely hear the term SEO – but do you really understand what it is? You may have an SEO strategy in place and be using at least some recommended SEO techniques. But are you aware of the real value of SEO to businesses, particularly small business like yours? SEO is a powerful tool, which, if used effectively on a consistent basis, can provide immense benefits to your business. Real Value of SEO to Small Businesses. SEO is incredibly valuable to your small business in the following areas: SEO Helps Attract Local Customers. News & Notes

This is the week that was: When captain credit crunch reared his ugly head

Earnest about B2B

Another frantic week in Earnest HQ was littered with great content to digest and share. Last week saw worldwide economic issues put solidly back on the map. As Europe’s purse strings were stretched , here in the UK banks pondered the implications of their impending shake up and Roman Abramovich was left wondering whether that £50 million he splashed out last year was really worth it. From providing guidance on content distribution best practices through to the power of ‘value exchange’, the topic sparked some interesting discussions. Watch out for the endless ad mashups though.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

It’s hard to argue with Search Engine Land’s B2B Social Media tips

Wondering Out Loud

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. Putting aside tactics like Facebook , Twitter and blogging, SEL’s Strictly Business points to the four basic elements of why: Influence your online reputation. Better position your brand. Engage prospects & customers. Improve customer service. Isn’t it time to take the first step?

Best Practices for Running a Sweepstakes


A sweepstakes is a contest or promotion that offers a grand prize. Users submit an entry form containing their contact information, and are entered to win. Leverage the ?thank thank you? page post entry to encourage email opt-ins, social sharing and cross-promotion. Magic Beans, an infant clothing boutique & SnapApp client, drove 28,000+ social media connections during a month of sweepstakes! Use it to: Build your sales pipeline or mailing lists. Entries double as signups for newsletters or leads for customer acquisition and marketing efforts. Collect sweepstakes entries via Facebook.