Sat.May 23, 2015

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6 Tips for Making the Most of Your Retargeting Campaigns

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You may wan't to sit down for this statistic. Ready? Only 2% of traffic converts on the first visit to a website. I repeat, 2%. Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed.

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Viewership for “How-To” Video Content Is on the Rise, According to Google

Content Standard

It’s a simple enough topic: “How to shave.” But for razor company Gillette, teaching people how to shave has led to dozens of YouTube videos racking up thousands of views. This is a shining example of video content that serves an educational purpose while also luring customers to the brand. The “How-To” Craze. Savvy brands like Gillette are capitalizing upon users’ collective thirst for helpful content.

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Business transformation: what butterflies can’t do – and we have to

i-Scoop

When Edward N. Lorenz, Professor of Meteorology, first talked about the butterfly effect in 1972 he had no idea how ‘his’ butterfly effect would be massively embraced in so many areas. When he flapped his wings, talking about the idea, he sure set off a tornado himself. Lorenz essential talked about meteorology and – within […].