ViewPoint
MARCH 25, 2014
'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. He stands 6’5” in custom-made cowboy boots, and wears a wide-brimmed straw cowboy hat that cost as much as the boots. Likeable and direct, he pointed a lot and pointing makes me uncomfortable.
Webbiquity
MARCH 25, 2014
'Though the format is sometimes misused (i.e., documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. • They provide vend
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Biznology
MARCH 25, 2014
'People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your Match.com profile. You might fool someone for a little while, but not for long. The people you fool for any length of time are indulging you because they’re pretty sure that your entire world depends on nobody knowing you’re actually bald over forty.
ANNUITAS
MARCH 25, 2014
'For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. Shared IP pools allow senders to come online quickly without an IP warming period, which is the gradual process to establish reputation as a legitimate email sender to your recipient’s ISPs.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Convince & Convert
MARCH 25, 2014
'Influencer marketing has become a little convoluted and confusing if you ask me. So, for the sake of this post and how I like to market, I’m going to dumb the term down a bit and say that the gist of what we want to do as marketers is make a lasting connection with consumers through fans of our brand. Something that seems to get overlooked is the fact that influencers are everywhere.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
MARCH 25, 2014
'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
Convince & Convert
MARCH 25, 2014
'All demand generation webinars are not created equal. Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences. Others are covert sales pitches that simply don’t connect and are boring. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers.
Adobe Experience Cloud Blog
MARCH 25, 2014
'Author: Phil Fernandez It is so nice to be wanted. Who doesn’t like to be invited to a party or asked to dinner? The same is true in business. And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin.
Biznology
MARCH 25, 2014
'People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead and use that decade-old photograph on your Match.com profile. You might fool someone for a little while, but not for long. The people you fool for any length of time are indulging you because they’re pretty sure that your entire world depends on nobody knowing you’re actually bald over forty.
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LEADership
MARCH 25, 2014
'Beth Comstock, CMO GE. A few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. Continuing the series, I’m happy to share with you this useful advice from GE CMO, Beth Comstock. On her Twitter profile, Beth describes herself as a “marketer on a mission”. What’s interesting to me is that her “mission” is not an easy one.
EMagine B2B Blog
MARCH 25, 2014
'In our first post in the series , we discussed several practices which make a blog post compelling: not on for search engines, but for users as well. These include: keywords. META tags (title tag and META descriptions). length of your blog post. titles headings and sub-headings. In this blog post, let’s discuss more essential practices to creating compelling blog posts.
Hubspot
MARCH 25, 2014
'Even if you haven’t eaten at a Wendy’s, I bet you’ve heard of the fast food chain -- and maybe its iconic founder Dave Thomas. What you may not know is that Thomas was adopted, and started a foundation in 1992 to help children find families. In the early days, Wendy’s adopted an up-and-coming marketing strategy to share the foundation''s mission with customers and to raise money.
Vidyard
MARCH 25, 2014
There are two main kinds of video marketers out there. You’ve probably met them – heck, you might even identify with ’em! Say hello to “Post-and-Pray Pete” and “Strategic Sue” Who are these two marketers? Making videos for the sole purpose of brand awareness, Post-and-Pray Pete subscribes to the idea that if you spend time making a great brand video, upload it to YouTube, and share it aggressively, you’re bound to rake in the views and “go vi
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 25, 2014
'Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right? Wrong. It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem like it’s in the actual writing of the ebook. In reality, the written content is just one of many moving parts.
Circle Studio
MARCH 25, 2014
The post 3 Guiding Principles to Make Your A/E/C Firm’s Content More Engaging appeared first on circle S studio.
Hubspot
MARCH 25, 2014
'The following post is an excerpt adapted from our new ebook, "The ''Yelpification'' of the Software Buying Process: A CMO''s Guide." Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. The people behind G2 Crowd , a new crowdsourced research firm, created their firm after discovering first-hand how difficult it can be to shop for business software programs -- and how hard it can be for smaller softwar
GreenRope
MARCH 25, 2014
Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?
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LeanData
MARCH 25, 2014
Sales4Startups: Evan Liang is the CEO and co-founder of LeanData. Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he grew a small acquisition into the company’s main business, generating over 50% of the company’s revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures , a leading venture capital firm focused on end-user-driven businesses.
GreenRope
MARCH 25, 2014
Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?
LeanData
MARCH 25, 2014
LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding. The round was led by Shasta Ventures and includes new investments by Felicis Ventures , Correlation Ventures , and the Funders Club.
GreenRope
MARCH 25, 2014
Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
LeanData
MARCH 25, 2014
Sales4Startups: Evan Liang is the CEO and co-founder of LeanData. Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he grew a small acquisition into the company’s main business, generating over 50% of the company’s revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures , a leading venture capital firm focused on end-user-driven businesses.
GreenRope
MARCH 25, 2014
Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?
LeanData
MARCH 25, 2014
LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 million in Series A funding. The round was led by Shasta Ventures and includes new investments by Felicis Ventures , Correlation Ventures , and the Funders Club.
GreenRope
MARCH 25, 2014
Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?
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Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
LeanData
MARCH 25, 2014
DemandGen Report: LeanData, Inc. a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 million in Series A funding.
GreenRope
MARCH 25, 2014
Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?
LeanData
MARCH 25, 2014
DemandGen Report: LeanData, Inc. a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 million in Series A funding.
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